In the previous post, we shared the importance of visual elements (photos, videos, illustrations, and infographics) in today’s marketing environment. This time around, we look at how such contents are used to not just engage your customers, but also resonate with them. STAY TRUE TO YOURSELF In order to stand out, your brand first needs to be recognisable. A good brand identity puts a face to your business and an attitude to your company. Over time, it helps create awareness and differentiation in what you sell. Think Nike, the embodiment of athletic can-do spirit. Or Coca-Cola, the bott ..read more

In our previous post, we shared a couple of reasons why you should avoid using photos that you found on google for your business or personal use. Today, let us dive in deeper to take a look at what it means to use stock photos in your business. Stock photos are supplies of photographs found on the web, which are created for substantial commercial and personal usage. Some stock photos are free for usage whereas others would require you to pay before being granted the rights of usage. Stock photos are usually affordable and are often a highly sought option for most people – as compared ..read more

When getting customers to buy a product, seeing is most of the believing. Is it enough to simply talk about the product? Or can we present it in a compelling visual that highlights its benefits? Considering that 65% of people are visual learners, it is certainly worth finding out. But, regardless of your learning style, the fact remains that 90% of the information that the brain receives is visual. In other words, visuals are indispensable to helping your customer recognise, realise and retain the message behind your brand and product. Whether it’s video, images, infographics, or even mem ..read more

WHY SHOULD YOU AVOID USING PHOTOS YOU FOUND ON GOOGLE? In a short span of 7 years in this photography industry, we have encountered our photos being used by others without our acknowledgement. We understand that it is easy grabbing photos from the web/ Google for your own website, marketing materials, or even your own use. While it may seem to be the simplest solution, it is safer to assume that most photos you googled on the internet (especially those with watermarks) are copyrighted; unless stated it’s free for use. Using photos that do not belong to you (googled from the internet), may put ..read more

If уоu wаnt tо bе gооd in fооd рhоtоgrарhy, thеn уоu саn оnlу hаvе one gоаl; mаkе уоur fооd lооk dеliсiоuѕ. It dоеѕ nоt mаttеr whаt рurроѕе уоu аrе doing it fоr, оr whо уоu аrе ѕеlling it tо, if the food dоеѕ nоt lооk dеliсiоuѕ thеn it’ѕ nоt соrrесt fооd рhоtоgrарhу. Whеn уоu think оf fооd рhоtоgrарhу, thеrе аrе 4 gеnеrаl rulеѕ уоu ѕhоuld rеmеmbеr: • Nеvеr allow thе whоlе dish tо lооk уеllоw grееn. Yоu саn ѕtill uѕе уеllоw аnd grееn соlоr, but оnlу аѕ a fоrm оf соntrаѕt. (уоu саn еithеr fix уоur whitе bаlаnсе соntrоl оr сооk thе fооd аgаin) Hаving thе whоlе dish lооk ..read more

With the growth of social media and the internet, making decisions on where to eat has relied more than ever on food photography and reviews. Even bloggers taking amateur photographs of their client’s food have shown to affect the decisions of potential customers when it comes to deciding where to eat next. It is one of the most popular forms of photography and as long as we need to eat, we believe it will stay that way. Let us take a look at what are the benefits of hiring a professional food photographer and how it helps your business. A professional food photographer’s goal is to bring out ..read more

Portraits are an important part of human history and it is a type of photo that we recommend everyone trying it out at least once in their lives (That shot your photographer took during your wedding isn’t counted here guys). However, Portrait photography can be challenging and getting the right image to portray the person can take hours. Not getting the right shot and constant shoots can tire out a subject and that can affect the final shot. Don’t fret! We at Digital Negative are here today to give you some tips on how to ace that upcoming portrait photography shoot and how to come o ..read more

Using Photography to stand out At Digital Negative, we understand how important photography are in branding your company and your products. This is why we put in extra effort in our what we do to ensure that you stand out. We also feel extremely when our customers when our efforts have paid off. Recently, we were extremely delighted to find out that one of our clients, Toh Ziling of RE:ERTH was featured in an article written by Channel News Asia (CNA). The article talks about how three Singaporean women have carved out space for themselves in a highly competitive industry of cosmetics. About R ..read more

When it comes to corporate photo taking, getting professional photographers to do your company’s photography (Corporate, Food or Product Photography) is something many businesses don’t see as a necessary cost and in some cases extra cost. And when it comes to talking about business expansion or marketing, the mention of hiring a professional photographer tends to result in an unwanted glare as if a taboo was mentioned. When discussions on ideas about growing your business are underway, the idea of hiring professional help rarely gets brought up, if ever. “Can’t we just use some stock photos of ..read more

So you’re thinking of doing up a series of photos for your latest addition to your menu and you’re looking to entice your customers to head down and try your latest offering. However you’re unsure what to expect from a shoot and how you are able to ensure that the photos capture your audience’s palate and make them salivate. Don’t fret, we’ve got the top tips to ensure that your photography shoot ends up a success! 1. Bring the right ingredients: Always do up the recipe for the dishes and do a shopping run before the shoot. This ensures that you do not forget any key ingredients for the shoot ..read more