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C. Blohm & Associates | Online Marketing Blog for Education Companies
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We have extensive experience in online marketing, ranging from media outreach to social media marketing. Read about online marketing strategy on our blog.
C. Blohm & Associates | Online Marketing Blog for Education Companies
1M ago
Education buyers need more than an inspiring mission to motivate them to purchase your education product. You must blend your altruistic mission with tangible product benefits in your brand’s messaging, which can be a challenge to finesse. However, it’s much easier to pull off when you know the messaging pitfalls to avoid.
Inside our Do’s and Don’ts guide are strategic insights that ensure your education company hits all the right notes in your mission-driven messaging.
Learn how to avoid common mission-driven marketing pitfalls like overstatements, generic messaging, and getting distracted by ..read more
C. Blohm & Associates | Online Marketing Blog for Education Companies
1M ago
Most education brands have a compelling mission aimed at helping students and educators succeed. Good intentions are almost always the driving force behind improving learning outcomes.
However, relying solely on a do-good mission to compel education buyers is unlikely to drive sales. Yes, education and district leaders want to know your heart is in the right place. But tangible evidence that your product or service truly makes a difference in the lives of students and educators is just as important.
Education buyers must vigorously defend their decision to purchase your product to their peers ..read more
C. Blohm & Associates | Online Marketing Blog for Education Companies
2M ago
One of the most rewarding parts of working in the education industry is that companies are mission-driven. This also means that it can be challenging to identify a unique value proposition (UVP).
When all education companies are “in it for the students,” what makes you unique? How can you stand out against your competitors?
Educators and administrators need to know why you’re a better fit than your competitors when they’re seeking solutions, so a clearly defined UVP is vital.
Here are four tips for positioning your education company to stand out in a marketplace full of good companies tr ..read more
C. Blohm & Associates | Online Marketing Blog for Education Companies
3M ago
It often feels like almost every education company uses some version of “improve outcomes for educators and students,” as their mission. Within that mass of monotony, you have an opportunity to craft mission-driven brand messaging that distinguishes your business, resonates with your target audience, and drives your bottom line.
To do that, make your unique mission an essential part of your marketing plan. It’s a powerful, underestimated strategy that differentiates your education company or edtech firm and allows you to continue making a positive impact on educational outcomes.
In this ..read more
C. Blohm & Associates | Online Marketing Blog for Education Companies
6M ago
As schools and district leaders spend down their ESSER funds, they’re forced to make difficult choices about the solutions, programs and positions they’ll continue to fund over the next 2 to 5 years. Facing the prospect of tighter operating budgets, school leaders want to know: how can we they sustainably support impactful programs once ESSER sunsets? CB&A received nearly 150 questions related to this topic, and asked four administrators to share their insights on budgeting, strategic planning, making purchasing decisions, and school climate in the wake of the ESSER downslope during our Ja ..read more
C. Blohm & Associates | Online Marketing Blog for Education Companies
6M ago
Pressing questions for 2024 answered by a panel of district and school administrators.
Saul Hafenbredl, partner at CB&A, A FINN Partners Company, hosted a panel of administrators from across the U.S. to answer pre-submitted questions from the business-to-education (B2E) community.
Topics covered include:
Post-ESSER budgeting plans
Strategic priorities
Purchasing decisions + vendor relationships
School climate
View the 45-minute webinar to get up-to-speed on what administrators are focused on right now.
The post Video: Ask an Administrator Anything appeared first on C. Blohm & Associ ..read more
C. Blohm & Associates | Online Marketing Blog for Education Companies
7M ago
A strong education marketing-to-sales pipeline is paved with earned media. In order to establish brand authenticity among your buyers, you need credibility with education reporters and influencers. But how do you attract the “right” attention to your brand?
Successful media placements begin with understanding and operationalizing what differentiates your education brand from competitors. Once you understand your unique value proposition (UVP), you can make better strategic decisions about how to pitch newsworthy stories to media connections.
Here are a few tips to consider when you’re designin ..read more
C. Blohm & Associates | Online Marketing Blog for Education Companies
7M ago
District and building-level leaders will tell you that proof of efficacy heavily influences their purchasing decisions. In some cases, this evidence is a prerequisite for them to even consider your product or service. For example, K-12 school districts using funding under the Every Student Succeeds Act (ESSA) are obligated to provide evidence of effectiveness for any purchase they make with those federal funds.
And the demand to “show your math” has only increased as the end of ESSER funding looms. Education leaders are feeling increased pressure to prove that their spending is having a ..read more
C. Blohm & Associates | Online Marketing Blog for Education Companies
8M ago
A critical aspect of every successful business-to-education marketing plan is a keen understanding of the K12 education buying cycle.
In this exclusive white paper, you’ll learn everything you need to know about optimizing your efforts at each stage.
The post Marketers Guide to the K12 Education Buying Cycle appeared first on C. Blohm & Associates, Inc ..read more
C. Blohm & Associates | Online Marketing Blog for Education Companies
8M ago
District and building-level leaders will tell you that proof of efficacy heavily influences their purchasing decisions. In some cases, this evidence is a prerequisite for them to even consider your product or service. For example, K-12 school districts using funding under the Every Student Succeeds Act (ESSA) are obligated to provide evidence of effectiveness for any purchase they make with those federal funds.
And the demand to “show your math” has only increased as the end of ESSER funding looms. Education leaders are feeling increased pressure to prove that their spending is having a ..read more