Each year, the students of SVA’s Masters in Branding program spend 100 days documenting their process with a chosen creative endeavour. This year, Print Mag has been showcasing each student. Here are a few 100 Days projects that stood out from a logo perspective. Kaylin Ingram’s fun Brand Castles is a hint at the ephemeral nature of business, like castles in the sand. Follow on Instagram. Marisa Goldberg takes a craft approach with The Brand Blanket, knitting 100 logos. Almost finished on Instagram. Brand What Ifs is a series by Deane Cruz who wonders what well-known brands would look like ..read more

In December 2023, the Chengdu 2025 Organising Committee (OC) initiated a national contest to create the logo, mascot and slogan of The World Games 2025. There were 3,562 logo entries, and in early April 2024 a meeting was convened in Chengdu to narrow the entries down to ten finalists. Following professional refinement, five candidate emblems emerged and were put to a public vote. More than 220,000 “likes” were cast. The logo designed by British designer John Fairley won with 55,679 votes, and on May 17th 2024, after joint review by the OC and the IWGA, The World Games 2025 logo was unveiled ..read more

Shoop is the brainchild of Noam Oppenheimer, an Israeli architect with a burning passion to bring hot soup to the people of central London. Alongside chef Brem Gil, their mission is to serve up delicious soups (and sandwiches and salads) freshly made every day from seasonal ingredients. With a site secured in Fitzrovia, the biggest challenge was to attract attention in an already saturated “casual dining” market, and attempt to lure office workers and tourists alike away from the multitude of tried and tested lunchtime chains. With this in mind, Lizzie Frost wanted to create a logo that felt ..read more

Logo Rhythm: Band Logos that Rocked the World (on Kickstarter) features more than 90 design stories behind iconic band logos from the 1960s to present day. “Many of the band logo design trailblazers are no longer with us. Some of their stories have been lost in the mists of time. Logo Rhythm does its damnedest to put this right. To give credit where it’s due. To sing the praises of the unsung designer or guitarist or drummer’s girlfriend who came up with the idea.” Written and edited by Jim K Davies of totalcontent, designed and co-written by Jamie Ellul of Supple Studio, the book includes co ..read more

How did the Wonka logo project come about, and what were you responsible for? I was approached for the work mid-2022 by an old design director of mine, Stephen Goalby. He had since moved on and was heading up the animation department at Framestore. I’d demonstrated a lot of calligraphy and crafted type skills at the agency we worked together as so I reckon that’s why he wanted me to work on the project. My responsibility was purely from a typographic and graphic perspective. The team at Framework then beautifully animated and placed it throughout the film. Were any design details essential? T ..read more

An interesting image popped up in my LinkedIn feed about the Tony’s Chocolonely logo, posted by Tony’s creative director Arjen Klinkenberg. Here it is. In the comments beneath the post Arjen was asked how the logo would be used on smaller media, such as a pen. He replied, “I would start with asking why would we want to brand a pen, as an impact company that makes chocolate?” Micky Ogando, founder at Austin-based Bakery, then weighed in with an astute comment, “…you’re not wearing ‘the product photo logo’ on your T-shirt in your LinkedIn profile, instead, you’re wearing the real logo, the vec ..read more

Dan Clarke of Arkotype curates Game+Logo, a wistful Twitter profile featuring logos, wordmarks, and monograms from the video game industry. I’ve cherrypicked some favourites. Two-player Bubble Bobble on the arcade machine in Bangor Cineplex. Wrestlefest edged it, though. Searching for details about The Links logo (above) I found this spellbinding piece of musical history — Everyday, performed in Omaha, Nebraska by The Links. Shout out to classic multiplayer Everybody’s Golf. I remember Syndicate — one of Bullfrog’s early successes. Theme Park was another. The Last of Us is an all-time fa ..read more

Logo Rewind, by designer Darren Leader, is a book about the visual language of Medieval Norwich, England. It preserves the city’s medieval “logos” and documents the history of Norwich’s past and its impact upon the earliest era of commercial branding. “During the 14th–16th centuries Norwich was a centre of regional and continental trade with products defined by merchants’ marks. These marks were emblems stamped onto goods and carved into the facades, beams and windows of buildings across the city. Each logo had to be different from its competitor and distinguishable by a mostly illiterate po ..read more

The logo for Paris 2024 combines three separate symbols — the gold medal, the flame, and Marianne (the personification of the French Republic). “Each of these symbols reflects a part of our identity and values. It is also the first time in history the same emblem has been used for both the Olympic Games and the Paralympic Games.” — paris2024.org Marianne is an allegorical figure with a ubiquitous presence in France. She can be seen in the official logo of the French Republic, on stamps and in town halls and law courts, albeit with a much more detailed and traditional look. According to cne ..read more

A slightly different feature, added for the symbolism depicted by the label rather than for the Uovo wordmark. That said, when a shopper sees the bottle, the egg-shaped label could be considered a form of logo (a visual emblem, at the very least). Spotted while browsing the website of Denomination, a design studio in Sydney, London, and San Francisco that specialises in the drinks market. From the portfolio… “When winemaker Larry Cherubino had three giant concrete ‘egg’ tanks delivered to his winery, he knew the packaging [and Uovo logo] had to reflect this revolutionary way of maturing wine ..read more