Businesses need to understand consumer behavior and what motivates people to purchase to boost sales. Consumer psychology studies why people buy certain products and how businesses can influence this behavior. By understanding these principles, businesses can create more effective marketing campaigns and increase sales. Scarcity sells and helps establish sales Scarcity is a powerful tool ..read more

TAYLORVILLE — A Taylorville High School employee has pleaded guilty to possession of methamphetamine. Adam Cherry was under investigation after a district employee tipped off the school board that he was using drugs while on duty. An investigation was performed by Taylorville Police Department. Cherry was arrested during a traffic stop on meth possession and ..read more

MORGAN COUNTY — An automotive accident early Tuesday morning on U.S. 67 in Morgan County has taken the life of a Greene County woman. The Illinois State Police reported the accident shortly after 8:15 a.m. Traffic was closed at the intersection of U.S. 67 and Woodson-Winchester Road for several hours before reopening several hours later ..read more

This spring, voters in Montgomery County will get the chance to select officer-holders in cities and villages, school districts, library districts, park districts, regional school boards, and community college boards. The consolidated election is set for Tuesday, April 4. Candidates who filed with local election authorities are below. Municipal In Butler, three candidates are running ..read more

Visitors travel from all over the country to hunt big game in Powder River County, Montana, where the prairie and badlands typography has only about one resident for every two of its 3,300 square miles. The area boasts some of the best recreational hunting in the United States. In 2017, 171,466 hunters purchased licenses to ..read more

There are tons of things you need to do when starting your business. It can be tricky the first time around. Here are some of the most essential to get you started on your journey. Get your status in order No matter what country you live in or want to start your business in, there ..read more

The following is a breakdown of all sports contests Thursday: NHL Calgary 4, St. Louis 1 Chicago 3, Colorado 2 NCAA Men’s Basketball Eureka 77, Blackburn 69 Missouri-STL 83, McKendree 73 Central Oklahoma 69, Northwest Missouri 58 NCAA Women’s Basketball Missouri-STL 60, McKendree 55 LSU 77, Missouri 57 Rhode Island 76, St. Louis 65 Missouri ..read more

I’m convinced that there is something inside of people like me that makes us more curious than most about how things work. When I was asked to write about career opportunities in the diesel equipment industries and Lincoln Land Community College’s new diesel technologies program, I took some time to reflect on the things that ..read more

ST. LOUIS – St. Louis CITY SC is a selection to play in the Central 1 group for the Leagues Cup 2023. It will feature LIGA MX powerhouse Club América and Columbus Crew SC, the tournament announced Friday. The 15 groups will prepare for the inaugural edition of the highly-anticipated Leagues Cup 2023. It is ..read more

HILLSBORO — Montgomery County has been issued a tentative property assessment equalization factor of 1.0000, according to David Harris, director of the Illinois Department of Revenue. The property assessment equalization factor, often called the “multiplier,” is the method used to achieve uniform property assessments among counties, as required by law. This equalization is particularly important ..read more