Every new generation has a chance to upend the status quo, introduce new ideas into the zeitgeist and radically shift the priorities of a society. Most don’t, especially when it comes to housing, where change—especially demographically speaking—has historically come at a glacial pace. Although millennials, Gen Xers and even Boomers were at times expected to… The post 4 Ways to Market to the Next Generation of Buyers appeared first on RISMedia ..read more

FBS has announced a new service designed to increase and improve marketing and communication functions within MLS organizations. MÁS (Marketing Add-on Services) is a custom marketing and communication solution run by professionals who deeply understand the real estate landscape and can help MLSs scale their marketing output without expanding their internal teams. Combining decades of… The post FBS Provides New MLS Specific Marketing Service appeared first on RISMedia ..read more

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. The holiday season is an excellent time for real estate agents to connect with their audience on social media. By focusing on festive, community-focused content, you can position… The post Social Skills: Crafting Festive Content to Win This Holiday Season appeared first on RISMedia ..read more

When it comes to social media planning, some agents may feel overwhelmed, or even intimidated, before they even start. But, just like any other real estate business task like cold calling, door knocking or email marketing, having a routine and sticking to a well thought out plan can help turn this daunting task into one… The post WATCH: Putting the Social Back Into Social Media appeared first on RISMedia ..read more

Century 21 Real Estate LLC has unveiled its new global campaign, The Joy of Home. The multi-faceted media campaign—which will span social and digital media, in addition to two iconic Times Square billboards—leans into a more humanized message that celebrates what today’s home buyers are prioritizing: community, connection and a deeper sense of joy. As… The post CENTURY 21 Debuts Landmark ‘Joy of Home’ Global Campaign appeared first on RISMedia ..read more

REALTORS® are no strangers to marketing—it being an essential part of growing your business. Seasonal marketing, however, is not always everyone’s cup of tea. While marketing a team can be a bit of a different animal, tactics like seasonal marketing are tried and true, and can’t be ignored. The power of seasonally marketing cannot be… The post Team Tactics: Bringing Fall Marketing to Your Team appeared first on RISMedia ..read more

Real estate agent Kris Lindahl has been replaced, but not in the way you think.  The founder and CEO of Kris Lindahl Real Estate serving Minnesota’s Twin Cities market recently partnered with video game company Activision for a unique “Call of Duty” marketing activation that has rebranded billboards. The directive: showcase the game character “The… The post Call of Duty’s ‘The Replacer’ Gets Kris Lindahl Playing Games, Scoring Marketing Points appeared first on RISMedia ..read more

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Thanksgiving has come once again, and it’s time to get those holiday themed social strategies rolling. Beyond the regular themed posts of decorating and so on, spice up… The post Social Skills: Thanksgiving Giveaways to Boost Engagement appeared first on RISMedia ..read more

The nation’s largest freshwater island under single ownership in the western U.S. is on the market, listed by Hall and Hall of Missoula, Montana, with marketing support from Land id. The 348-acre Cromwell Island is as rich in natural wonder as it is history, already adorned with a partially constructed primary residence that upon completion… The post Montana’s Cromwell Island Hits Market With Land id Marketing Support appeared first on RISMedia ..read more

Better Homes and Gardens® Real Estate has announced the launch of a new brand campaign and tagline, emphasizing their 99% client satisfaction rating and deep understanding of homes. This campaign further connects the trusted reputation and quality synonymous with the iconic Better Homes & Gardens media brand, which engages more than 42 million print and… The post Better Homes and Gardens® Real Estate Launches “We Know” Campaign appeared first on RISMedia ..read more