More national real estate franchises are beginning to take marketing measures into their own hands rather than using agencies for hire on a contract basis, RISMedia’s 2024 Agent & Broker Marketing Study found.  Drilling down further, the study also found that the average size of an in-house marketing team nearly doubled between 2022 and 2023… The post Exploring the Shift Toward In-House Marketing Teams appeared first on RISMedia ..read more

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. In real estate, social media marketing is one of your top ways to gather business in the modern age, but it’s not always easy to keep your momentum… The post Social Skills: Advancing Your Socials With ChatGPT appeared first on RISMedia ..read more

Above, from left, Chris Raveis, William Raveis, RISMedia Founder and CEO John Featherston and Ryan Raveis at the 50th Anniversary celebration.  More than a thousand William Raveis’ sales associates, managers and employees, as well as three generations of the Raveis family and guests from Maine to Florida celebrated the firm’s 50th awards celebration in high… The post Tributes Pour In as William Raveis Company Celebrates 50 Years appeared first on RISMedia ..read more

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Instagram is undoubtedly one of the most popular platforms for building connections and attracting potential clients to your business. With its visual appeal and interactive features, Instagram offers… The post Social Skills: 6 Daily Lead-Generation Activities for Insta-Success appeared first on RISMedia ..read more

Selling your home is a significant decision. The right strategies can make the process smoother and more profitable. Even in a seller’s market, you can’t take the basics of selling a home for granted. We will cover critical strategies, including professional photography, online platforms and writing compelling descriptions. We aim for clarity, brevity and effectiveness… The post Don’t Forget the Basics: How to Market a Home in a Seller’s Market appeared first on RISMedia ..read more

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. The temperatures are rising, ice and snow are melting away, and the first day of Spring is less than a week away! It’s time to thaw out your… The post Social Skills: Spring Events to Thaw Out Your Lead Generation appeared first on RISMedia ..read more

As REALTORS®—especially to be a successful real estate team—it’s important to keep up on the latest trends and news in the housing market to stay informed for your clients, as they often turn to you for expertise and knowledge. Branding your team as market experts is great for your marketing and attracting clients, but you… The post Team Tactics: Branding Your Team as Hyperlocal Experts appeared first on RISMedia ..read more

While social media is an essential tool for real estate professionals looking to expand their reach, knowing the best (and worst) practices is crucial. Having a successful online presence involves careful consideration of the content you share, and an understanding of what could lead to potential pitfalls that could undermine your professional reputation.  Explore these… The post Social Skills: 5 Social Media Red Flags Every Agent Should Avoid appeared first on RISMedia ..read more

  The glass booth, transparent except for looping letters spelling out “Homes.com,” sits at the back of what can best be described as a small settlement. Spread across several thousand square feet of the Anaheim Convention Center during the 2023 NAR NXT, the orange glow of the company’s branding shines out from dozens of massive… The post Kicking Off the ‘Biggest Real Estate Campaign Ever’ appeared first on RISMedia ..read more

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real… The post Interview: Andy Florance on Restoring Transparency and Putting Agents ‘Back in Front of America’ appeared first on RISMedia ..read more