With the short-term rental market in Canada becoming increasingly competitive, hosts need to step up their game to attract guests. Here’s ..read more

For some, there is heavy skepticism about how effective professional photography can be for selling homes faster and for more money, so we have compiled a list of articles and stats to support what we see first hand with our clients. Please contact us for local case studies we have developed from our clients' personal experiences. Check out these 12 real estate photography facts you need to know: 1. Homes listed between $400,000 to $500,000 sell 18% better in the first six months with high-quality photography. (REDFIN) 2. Only 15% of listings have high-quality photography, with half of over ..read more

Things to consider when planning your move. We live in a pretty amazing time. For most of civilization, the span between birth and death all took place in roughly the same location. In more modern times, with air travel making it possible to quickly reach any corner of the world, people regularly move to a new city to pursue education or employment opportunities. And yet for some, the decision of where to live is not made based on employment or education opportunities but rather on other factors such as quality of life, climate or lifestyle. It is easy to romanticize about a move to a new loca ..read more

Alberta now has the distinction of being home to the highest proportion of peak Millennial homeowners in Canada with the baby boomer population now moving into mass retirement - downsizing and/or relocating to warmer climates. As a result, they are fast becoming the most important generation for consumer spending growth, now moving into their prime spending years. Their research process is highly based on online research - comparison and reviewing. Most respond to authenticity and transparency, and rely on customer reviews to make informed decisions. What can you do to differentiate yourself ..read more

If you are working to build a practice as a real estate professional, you are probably extremely busy. So it might sound like piling on the burden to add blog writing to the list of things that you do every week. I'd like to make the argument here that it will be worth your effort. Your Readers Are Everywhere The digital world is now a fact of life for all small business owners and entrepreneurs. There are few endeavours as entrepreneurial as committing to a career as a Realtor. Over the last couple of decades, websites and blogs have grown from static, browser-based pages into vibrant media ..read more

Put Your Best Foot Forward With High Quality Imaging Professional photography gives busy real estate agents and brokers a window into the digital world, one that is more powerful than ever before. To compete for today's discerning clientele you need to catch their attention with the most innovative visual technologies to boost your reputation. When your listings include professional photography and virtual tours, your website becomes a shop front window for a worldwide audience. Now you can have the finest pro photography and 3D walk-through technology for your busy practice without an expens ..read more

Social media gives independent real estate agents and brokers digital branding capabilities that were hard to imagine just a few years ago. You can connect with digitally sophisticated consumers who are interested in your real estate business at a very reasonable cost. If you combine a consistent digital presence with professional photography that shows your listings and past sales in the best light, you can build an audience that will feed referrals into your business pipeline for years to come. Share Your Daily Experiences Some of the most popular social media celebrities reached the top by ..read more

You may become overwhelmed by the sheer volume of digital ways to reach potential buyers and sellers, but how do you know where to invest your time and money? Which one is best for you? Most of the training you have, prior to becoming a real estate agent focuses on technical terms including depreciation, contracts, mortgages and amortization. While those are important, there's a world of marketing training that's yet untapped. Taking the time to learn it could make a dynamic difference as you build your practice and surpass your competitors. Become familiar with reading reliable market data b ..read more

For some, there is heavy skepticism about how effective professional photography can be for selling homes faster and for more money, so we have compiled a list of articles and stats to support what we see first hand with our clients. Please contact us for local case studies we have developed from our clients' personal experiences. Check out these 12 real estate photography facts you need to know: 1. Homes listed between $400,000 to $500,000 sell 18% better in the first six months with high-quality photography. (REDFIN) 2. Only 15% of listings have high-quality photography, with half of over ..read more

Things to consider when planning your move. We live in a pretty amazing time. For most of civilization, the span between birth and death all took place in roughly the same location. In more modern times, with air travel making it possible to quickly reach any corner of the world, people regularly move to a new city to pursue education or employment opportunities. And yet for some, the decision of where to live is not made based on employment or education opportunities but rather on other factors such as quality of life, climate or lifestyle. It is easy to romanticize about a move to a new loca ..read more