Recruiting teams to your brokerage is very different from recruiting individual agents which means you are going to need a whole new marketing strategy. Are you wondering what perks make teams desperate to come aboard? Do you want to know how to build the most respected reputation in town? Do you want a passive approach to scaling your brokerage? You’ve come to the right place! Embrace these six tips for recruiting teams to your brokerage and impact more people than you ever dreamed. 1. A Crystal-Clear Team Avatar Profile The first step in any successful campaign is deciding exactly who you ar ..read more

Are you building a landing page? Did you know that landing pages are one of the most misunderstood components of any sales funnel and yet they are one of the most important pieces because they are at the top of the sales funnel? So, if you can’t convert someone on your landing page, you have no hope of moving them up your value ladder and converting them repeatedly. This means that you need to be extremely intentional when building your landing pages because otherwise, all your other efforts will go to waste. Don’t go another day without bookmarking this checklist of 8-must haves for landing p ..read more

Nobody loves to sit down and write another real estate listing description. If you are like most real estate agents, writing compelling, effective sales copy for your real estate listings is one of the most annoying and painful parts of your job. Trying to overcompensate for an inflated sales price, making a low square footage seem livable, crafting an attention-grabbing opening statement that not just attracts buyers but stops them in their tracks are just a few of the common challenges you could be facing when writing a real estate listing description. Oh, and don't forget to find that perfe ..read more

Real Estate Direct Mail Campaigns Some people will insist that Real Estate Direct Mail is probably the most cost-effective method of getting your name and face out to buyers in the market. If you want to make the most direct-mail campaign, here are some tips for using postcard marketing to its maximum potential. Although there are countless ways to market your real estate business, there are only a few efficient ways to reach out to potential clients and increase the chances of making a sale. Here are a few tips for using postcard marketing to its maximum advantage: o Mailing postcards in bulk ..read more

Real Estate Emails Campaigns Statistics on real estate email marketing campaigns are plentiful and you can actually use those statistics to your advantage. The more information you gather the more you can use it to your benefit. In this article I will give you 5 statistics that you should be aware of when planning your real estate advertising campaign and use them to get better results. Statistics like these will allow you to plan your advertising campaigns better and save you time in the long run. The first set of statistics pertains to the response rates that you will encounter when you laun ..read more

It Is Time To Monetize Your Real Estate Podcast?! More than a year and a half ago I wrote a post insisting that if you wanted to crush it in real estate you needed to start a podcast. Not only can starting a real estate podcast help you to vastly expand your audience, boost your brand awareness, and position you as an expert in your field but it can also earn you a lot of passive income. Whether you are a brand new real estate agent, an experienced broker, or a real estate coach, you could always use a few extra streams of income. Regardless of what position you hold in the real estate industr ..read more

Have you noticed that your real estate business has been slowing down lately? Are you putting out social media posts or brush content to the sound of crickets? Have you perhaps switched brokerages several times over the last 10 years? If so, it is likely that your brand is missing the mark! No need to beat yourself up about this because branding is one of the most common challenges among real estate professionals. As you know, they didn't teach you anything about how to build a profitable real estate brand when you were studying for your license. However lucky for you, I am here to help you hi ..read more

13 Ways To Revive A Stale Real Estate Listing Every agent has been there. You fight tooth and nail to snag a listing, spend a bunch of time and money assembling the marketing materials and excitedly publish it to the MLS with fantasies of how you will spend the commission check. Then, despite a showing or two, you find yourself sitting on a stale listing with less than pleased sellers. You promised you could get it sold. You feel like you’ve done everything you can to attract a buyer, and your sellers are refusing to reduce the price. Now what?! If you are anything like most agents, you feel s ..read more

6 Simple Ways To Drive Buyers & Sellers To Your Lead Magnets As you already know, I'm a huge advocate of collecting your pool of real estate ideal clients passively rather than having to hunt them down through archaic strategies like cold calling or door knocking. One of the most effective tools in collecting real estate leads to fill your marketing funnels with high-quality buyers and sellers are lead magnets. If you're not yet familiar, lead magnets are digital valuables like checklists, workbooks, and market reports. Many of my clients hire me to create these for them but not all manage ..read more

If you are a real estate agent or broker, you are probably wondering and speculating what the long term effects of the pandemic will be on the industry and your business. I get that this is a truly scary time. However, I am on a mission to help each and every one of you not only understand what is to come, but prepare for it, and adopt the mindset you will need to come out on top as the long term effects of the crisis take hold. In today’s post, we will examine:How buying behavior is already changing in the industryWhy the rent crisis is going to be a major catalyst for changeWhat real estate ..read more