SharpLaunch Blog
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SharpLaunch is a fully-integrated commercial real estate marketing software. We help CRE brokers, building owners and asset managers to expand their online presence. The SharpLaunch real estate marketing blog offers helpful how-to guides, tips and insights. s
SharpLaunch Blog
3y ago
As a commercial property owner, getting attention to your properties tops your to-do list.
Filling vacant space is as important as being on the radar of the brokerage community at large. Even the brokers who aren’t working for you can help to create awareness around your availabilities. When the broker community knows that you have space to lease, they’re much more likely to look to you when new clients arise with new needs.
The primary problem here is that brokers have countless pulls on their attention. To win their focus and keep it, you need to deliver something that truly adds value for t ..read more
SharpLaunch Blog
3y ago
Until now CRE professionals could rely on ListingLab to build, manage, and control their own property websites with their easy to use management interface.
With the service shutting down in early 2022, investment sales team will have to look to alternatives to continue benefiting from streamlined property marketing and deal management.
There are a few alternatives to ListingLab available, some of which offer much more control over how listings look and behave.
Let’s take a look at the current benefits ListingLab provides to sales investment teams and which tools could serve as an equivalent or ..read more
SharpLaunch Blog
4y ago
As the global pandemic continues to drive astonishing advances in digital life, the commercial real estate industry is adapting rapidly with exciting innovations. Now more than ever, building owners and property managers are discovering that engaging, informative, and accessible property management websites can deliver a wide range of advantages in today’s marketplace.
Along with most other aspects of their businesses, tenants today expect to be able to accomplish a variety of tasks 24/7 with a click or tap of a screen.
Why do you need a property management website?
Beyond simply existing as s ..read more
SharpLaunch Blog
4y ago
Two innovators in commercial real estate (CRE) marketing, Connect Media and SharpLaunch, have formed a synergetic proptech partnership to offer CRE firms flexibility and scalability for their property marketing.
The creative tech partnership combines the website design and development and overall marketing and business development talents of Connect Media’s full-service CRE marketing agency, Connect CREative, with SharpLaunch’s all-in-one marketing platform built for busy commercial real estate teams.
“SharpLaunch has been a great partner for Connect CREative as we launch new websites fo ..read more
SharpLaunch Blog
4y ago
For anyone that wants to improve their real estate marketing efforts for their CRE business, it’s important to stay on top of the latest trends and best practices. Fortunately, there are many excellent marketing blogs overflowing with information to help you do just that.
From industry insiders to professional thought leaders and agencies that have done a bit of it all, these 10 blogs will help you become a better real estate marketer.
Social Media Blogs Simply Measured
Simply Measured is all about Social Analytics and Social Listening. They produce a handfu ..read more
SharpLaunch Blog
4y ago
SEO marketing for real estate is one of the most effective ways to move the needle for your company or property marketing efforts.
To stand out in the crowded commercial real estate market, regardless of location, tenants and investors need to find your website first and foremost amongst your competitors.
You’ve likely heard of SEO (search engine optimization), knowing just enough to realize how competitive the space can be and that a haphazard attempt won’t get you very far.
You know it’s important, but have no idea where to start, and what kind of investment is going to m ..read more
SharpLaunch Blog
4y ago
It’s no secret:
Commercial real estate marketing is highly fast-paced, highly competitive and constantly changing.
What worked yesterday, doesn’t necessarily mean it will be effective today.
This means that CRE companies that have stepped up to make marketing an integral part of their DNA are seizing massive advantages and leaping way ahead of the curve.
We got in touch with three of Boston’s prominent CRE marketing leaders to give us insight into what it takes to work as a commercial real estate marketing executive today.
Thinking about a career in CRE marketing? Want to know if you’re cut f ..read more
SharpLaunch Blog
4y ago
Digital marketing is increasingly becoming one of the key drivers of success for any commercial real estate sales or lease up effort.
Whether you’re a building owner or a CRE broker, keeping track of your marketing activities is crucial and will help you determine where to allocate your marketing budget and what isn’t working so it can be improved.
Once you launch your listing or commercial real estate website, then tracking results is easy and the math is straightforward:
More visits = more leads
More leads = more sales
More sales = more commissions.
So how do you start to create a marke ..read more
SharpLaunch Blog
4y ago
If you find yourself asking the following questions:
“How do I create more visibility for my property listing?”
“What are some effective property marketing strategies?”
“How do I generate more leads for my property?”
Then you’re not alone.
These are questions a lot of commercial real estate professionals have a tough time answering.
The most common mistake CRE professionals make is that they spend a lot of time creating their listings or property websites, and then launch it hoping to get great results.
The truth is that once your property listing is online, you n ..read more
SharpLaunch Blog
4y ago
Your commercial real estate website has approximately 10 seconds to make an impact on a visitor.
According to a study by Nielson Norman Group, the first 10 seconds of a web page visit are critical for a visitor’s decision to stay or leave. The research shows that web pages have a negative aging effect and after about 30 seconds the curve becomes relatively flat.
So how do you create impact in 10 seconds or less?
Avoiding these 5 mistakes will help make sure you keep your potential clients engaged to learn more about your property and increase your chances of generating new prospects.
Let ..read more