Elite 2024 Creative Director Margeaux Buttner of PROPELLER
PM360 Magazine
by PM360 Staff
1w ago
Margeaux Buttner SVP, Group Creative Director PROPELLER Lessons in Creativity from a Former Nurse As SVP, Group Creative Director at Propeller, Margeaux Buttner is redefining what it means to be a modern creative in today’s digital data-driven world. With her strategic mind and meticulous oversight, she has been instrumental in navigating high-stakes launches and pitching pivotal new business wins with her digitally progressive brilliance. During the first five years of her career in medical marketing, Margeaux split her time between medical writing and working clinically as an RN. This unique ..read more
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Elite 2024 Data Miner Karin Hayes of OptimizeRx
PM360 Magazine
by PM360 Staff
1w ago
Karin Hayes SVP, Analytics Products and Services OptimizeRx Innovation Data Connection to Fuel Patient Centricity Karin Hayes is a transformative leader who combines her strong pharmaceutical background with deep expertise in longitudinal healthcare data and advanced analytics to bring strategic data solutions to pharmaceutical marketing. As the industry navigates advanced analytics and machine learning, Karin stands out as a healthcare leader who turns numbers into insights. At OptimizeRx, Karin’s data analytics work supports the Dynamic Audience Activation Platform (DAAP), which combines pre ..read more
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Elite 2024 Data Miner Amy Patel of Phreesia
PM360 Magazine
by PM360 Staff
1w ago
Amy Patel Director of Analytics Phreesia A Passion for Data that Improves Patient Outcomes Amy Patel, MPH, brings more than 15 years of experience in healthcare data, analytics and market research to her role as Phreesia’s Director of Analytics. Supporting life sciences and healthcare clients across a range of therapeutic areas, she is passionate about understanding the patient experience and engaging patients in ways that reduce their barriers to care. As Director of Analytics, Amy is the leading force behind the delivery of tailored health content and campaigns to millions of patients each m ..read more
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Elite 2024 Data Miner Ramaa Nathan of EVERSANA
PM360 Magazine
by PM360 Staff
1w ago
Ramaa Nathan Vice President, Data Science & RWE Insights EVERSANA Using Data to Enhance Patient Outcomes In the vast landscape of healthcare data, where numbers often resemble uncharted territories, Dr. Ramaa Nathan, PhD, Vice President of Data Science and RWE Insights at EVERSANA, emerges as a true pioneer. At the helm of EVERSANA’s Data Science and RWE Insights team, Ramaa works to transform raw data into actionable insights. Working hand-in-hand with the clinical team led by Dr. Pierantonio Russo, Corporate Chief Medical Officer at EVERSANA, Ramaa ensures that all data science work is s ..read more
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Elite 2024 Disrupter Donna Furu of Boehringer Ingelheim
PM360 Magazine
by PM360 Staff
1w ago
Donna Furu Associate Director, Agency Operations Boehringer Ingelheim Seeing the Forest, but Teaching the Trees Donna, the Associate Director of Agency Operations at Boehringer Ingelheim, has created an agency onboarding model that truly sets a new standard in our industry. A champion of process and efficiencies, Donna’s collaborative working style is built on the belief that the agency’s success is her success. After Boehringer awarded DDB Health the JARDIANCE account, Donna immediately came to the DDB Health office and dedicated an entire day to teaching the team every urgent Boehringer proc ..read more
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Elite 2024 Disrupter Alex Sophocles of imre
PM360 Magazine
by PM360 Staff
1w ago
Alex Sophocles Vice-President, Experience imre The Benefits of Saying, “What If?” Alex is an integrated marketing strategist with over 13 years of experience leading consumer, healthcare, and medical brands to success. Using human-centered methodologies, he approaches business challenges by collaborating with patients and healthcare professionals to ensure business goals and customer values are aligned. Focusing on pain points through innovation and problem solving, Alex’s approach, rooted in design thinking, has helped brands succeed. His work has been recognized by peers, clients, and the in ..read more
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Elite 2024 Disrupter Mike Edwards of Novartis
PM360 Magazine
by PM360 Staff
1w ago
Mike Edwards Executive Director, Marketing Strategy Malignant Hematology Novartis Never Settling for Strong, Only Stronger Chronic myeloid leukemia (CML) was a complacent treatment category in need of a disruptor. Enter Mike Edwards, who leads the SCEMBLIX brand team at Novartis. CML has been relatively well-controlled for more than a decade—to the point where some HCPs are so satisfied with their treatment options that they refer to it as the “good cancer.” Novartis was the company that historically made CML treatment the success it is today, furthering that success with the launch of SCEMBLI ..read more
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Welcome to Unified Customer Experience: The Next Level of Omnichannel
PM360 Magazine
by Anil Bhaskar
1w ago
Until now, Customer Experience has been the key in shaping HCP communication strategies and delivery. HCP INDUSTRY TRENDS We’re witnessing a significant shift in focus aimed at enhancing the customer experience and omnichannel engagement for HCPs, an evolution that encompasses both up-and-coming pharmaceutical firms and established global manufacturers. From traditional face-to-face interactions, our industry has transitioned through phases of non-personal promotion to arrive at intricate omnichannel campaigns. More recently, Customer Experience (CX) has become a key driver in shaping HCP comm ..read more
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A Modular Approach to Personalized Engagement
PM360 Magazine
by Matthew Smith
1w ago
A well-oiled modular content engine lets manufacturers engage customers and differentiate their product beyond the label. By Matthew Smith Over the past few years, the life sciences industry has seen an increase in ways to engage with customers at different touchpoints. During the COVID-19 pandemic, pharma organizations built new digital and virtual channels to communicate with healthcare providers (HCPs) outside of their offices. However, those engagement channels have been more heavily invested in than the messaging that flows through them. The channels alone aren’t going to produce the desi ..read more
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Integrating AI in Pharma Manufacturing: Balancing Technology and Human Expertise
PM360 Magazine
by Nick Armstrong
1w ago
How companies can both leverage AI and maintain essential human intervention for operational excellence—through optimal data management and comprehension, workforce education, and subsequent technological transformation. It is easy and understandable to get swept into the hype around AI. It’s a powerful technology that, if used correctly, can help us all reach new heights in pharmaceutical manufacturing and beyond. However, it’s critical to remember that no matter how exciting an AI application seems, it is based on artificial intelligence. This means that even when AI is used to generate help ..read more
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