It is with immense sadness that I write this. A one of a kind, loyal, and generous friend and mentor. I will miss his humor, unrivaled intelligence, guidance, wisdom—and I can’t leave out his fashion sense, especially those killer shoes. Rest in peace my very dear friend.   ..read more

There is no doubt about it, AI has arrived! We’re featuring AI in this month’s issue as the topic can’t be ignored—generative AI is creating huge waves in the Pharma industry and it’s all we’re talking about. Yet, the word AI can bring up mixed emotions. While AI is doing astonishing things at breakneck speed, we are also unsettled as to what AI is ultimately capable of—and how it might replace what humans have been doing for decades. There are ethical considerations around AI in Pharma, from protecting intellectual property, to providing accurate information, to programming bias, to name a fe ..read more

CMI Media Group has a strong and lasting heritage in the United States, known for highly effective healthcare audience reach. For nearly 35 years, CMI has been the leader in the American healthcare media landscape, fully focused on delivering successful media strategies to U.S.-based clients and driving innovation to reach life sciences companies and U.S. prescribers. As new global opportunities and queries about international campaigns began to build, CMI leveraged partnerships with trusted partners in countries like France, Germany, and the United Kingdom. As the healthcare landscape evolved ..read more

January’s CES tech convention in Las Vegas had us all researching new gadget upgrades. No one is immune to the latest tech promising to make us better informed, with clearer sound, better pictures, faster AI—and more AI. This month, we thought we’d get back to our basic workstation—with 4 AI-enabled laptops to make work a little faster—and one AI assistant designed to put poor Alexa to shame. ASUS: Zenbook Duo Two screens are better than one. This dual-screen laptop gives creatives the luxury of screen real estate that can be easily transported from home to the office with a work-stop at the c ..read more

AI-driven healthcare is making its way into our lives and with it comes positive changes Imagine a world where my AI emails your AI and they join forces to schedule our coffee chat. Next thing you know, we’re discussing campaign strategies over lattes, courtesy of our digital matchmakers. Welcome to the future, where AI in healthcare marketing isn’t just a concept— it’s the new normal. It feels like a scene from a sci-fi movie, but it’s the reality of today’s AI-driven marketing landscape. Agencies are embracing this new era where AI is more than a tool; it’s a paradigm shift in understanding ..read more

Field Medical Affairs exists as a trusted relationship-builder within the medical industry and turns to advance science to help the discussions between MSLs and HCPs on treatment possibilites and scientific concerns. Field Medical Affairs is an essential bridge between pharmaceutical clinical development and commercial delivery. Without the imperative of immediate commercial outcomes, Field Medical Affairs also exists as a trusted relationship-builder in which medical science liaisons (MSLs) and healthcare providers (HCPs) can discuss treatment possibilities and scientific concerns candidly. H ..read more

Clients using eSight, an invention by Gentex, to increase 20/20 vision. Gentex Releases New Technology to Increase 20/20 Vision Gentex, a technology company best known for supplying the automotive, aerospace, and fire protection industries, introduces their new acquisition to help the visually impaired obtain 20/20 vision. This invention is called eSight, and it combines a high-definition camera, proprietary algorithms, and a powerful processing platform to relay and magnify real-time imagery onto two high-resolution screens positioned before each eye, resulting in enhanced binocular vision ..read more

DISCOVERIES & INNOVATION CAR T Cells May Be the Answer to a Longer Life CAR (chimeric antigen receptor) T cells just might be the secret weapon against aging. Cold Spring Harbor Laboratory (CSHL) Assistant Professor Corina Amor Vegas and colleagues have discovered that T cells are white blood cells that can attack another group known as senescent cells. Senescent cells eventually stop multiplying as we age but don’t die off. Instead they release chemicals that will cause inflammation and expose us to diseases that come with age such as Alzheimer’s cancer and diabetes. CAR T cells can be ma ..read more

Exploring the role of patient advocacy groups and clinical trials while discussing the challenges faced, and how artificial intelligence and modern methods revolutionize the landscape. Despite the unique traits exhibited by approximately 11,000 rare diseases (RD), patients commonly face challenges due to the diseases’ low prevalence, including feelings of isolation and navigating overwhelming information about their condition1. Publicly available genetic information, due to its complexity and continuous evolution, is often challenging to comprehend. As a result, newly diagnosed families freque ..read more

Every year in March, the city known for keeping it weird turns it up a notch with the multi-audience conferences and festival known to locals as “South By.” But before the film and music festivals turn the energy “up to 11” in Austin, the interactive conference offers a platform for companies to showcase new technologies and discuss the impact of applied innovation. The Health & MedTech track, sponsored by Johnson & Johnson, offered an opportunity for executives to weigh in on what’s next for the pharmaceutical and biotech industry. While everyone was talking about the transformative p ..read more