A suitable digital presence has always be a key element of an integrated marketing strategy and a valuable resource to all medical businesses. Access to information from trusted sources has become part of an expectation with consumer’s today. GP Practices While there is a landslide of medical information available in the media, your patient will seek you out as their trusted health provider for help, diagnosis and treatment. While many GP practices have appointment booking portals on their website, there are other areas of your practice that your website and social media presence can help you ..read more

A suitable digital presence has always be a key element of an integrated marketing strategy and a valuable resource to all medical businesses. Access to information from trusted sources has become part of an expectation with consumer’s today. GP Practices While there is a landslide of medical information available in the media, your patient will seek you out as their trusted health provider for help, diagnosis and treatment. While many GP practices have appointment booking portals on their website, there are other areas of your practice that your website and social media presence can help you ..read more

As a specialised medical marketing company, CJU has had the privilege of working with a wide variety of medical businesses ranging from individual medical practitioners, to high profile national providers and international service and device brands- targeting B2B, B2C and B2G. An intrinsic part of successful marketing is research and analysis. This aspect of our service has allowed us to closely examine the many different businesses with which we have worked. This includes comprehensive competitor analysis, development and execution of strategies, and the scrutinising of results. This article ..read more

Targeted marketing is about ensuring your messages and positioning aligns with who you want to engage with. It is far more effective than a generic marketing approach, as it is more likely to capture the attention of your ideal client and will highlight that you understand their needs – making you the best choice as their service provider. Sounds simple? Although the concept of targeting marketing is simple, it is often not done. Why? Because it takes time, research, and effort to get it right. Let’s look at a couple of different scenarios. Scenario 1: Orthopaedic Surgeons Orthopaedic Surgeon ..read more

A good digital presence has always been an important part of all business’s credentials. This has proven to be even more necessary for medical businesses with the impact of COVID. The right digital presence provides potential patients with confidence in you and your brand and can be the determining factor in their choosing your practice. It allows them to find and interact with you, understand your areas of expertise, and aids in confirming trust and belief. Don’t underestimate the power of your digital presence for converting new patients – or having them go somewhere else! Here are our top 9 ..read more

Article prepared by: Brown Ward King, Lawyers The health care professions and related industries continue to grow, notwithstanding difficult economic trading times, and competition is strong. Your business may have the highest quality products or services anywhere in Australia or internationally, however without effective marketing it can prove difficult to acquire new clients and consequentially grow your business. An integral part of marketing is creating a brand for your business that clients can identify your products and services with. However, once you have created a great brand, it can ..read more

We are often asked:  What is a typical marketing solution for specialist medical practices? The answer? There is no off-the-shelf solution for medical marketing as each practice has different needs based on the specialty, areas of interest, training and sub-specialisation, the location, and the level of competition.   Here is a marketing case study for a metropolitan based ENT practice. The facts: Multiple doctor practice. All doctors are sub-specialised covering all areas of expertise: Ear & Hearing, Nose and Sinus, Head and Neck, General ENT, and Paediatric ENT. All doctors ha ..read more

A suitable digital presence has always been a key element of an integrated marketing strategy, and the recent worldwide health crisis provides a compelling example of how a digital presence can be a valuable resource to all medical practitioners. Digital solutions can often be under-estimated within the private sector of the medical industry for their flexibility and availability as a resource centre and information portal. Access to information from trusted sources has become part of an expectation with consumer’s today. As a real time example, COVID-19 has already had significant impacts on ..read more

It’s a good time to review our current business performance and assess how our tools are helping us achieve our goals. If you haven’t given attention to your digital presence, there is no time like now. Today, people have access to a wide range of content and information and you will be judged by your digital presence as well as your clinical  expertise. Even if you are a specialist that has been referred by a GP, research tells us that potential patients will still look online and use this to help them in their decision making. So – is it time to say goodbye to your dinosaur website and ..read more

Encouraging feedback, listening to and responding to patients is a key contributor to long term business success. This can best be done via patient surveys, monitoring online reviews and measuring important patient statistics within your practice. Patient Surveys, it is easier than you think Healthcare professionals are highly focused on achieving the best possible outcomes when caring for patients’ health but seeking feedback in an effort to improve the overall patient experience is often not a priority. Almost 40% of medical practices don’t have a formal feedback strategy, yet performed thou ..read more