In the world of viral videos, the Chinese-owned video sharing mobile application, TikTok has become the fastest-growing social media platform in the world. With over 800 million active followers, across 154 countries, and over one million video views each day, marketers are taking note and looking for innovative ways to leverage the platform’s popularity. In recent months, TikTok has become the topic of fierce debate as the Trump administration has swiftly moved to deem the platform as a national security threat due to the application’s ties to China. According to President Trump’s August 6th ..read more

In late May 2020, Google announced that it would be introducing a new ranking signal as early as 2021 that would combine new and existing page experience metrics to create a “holistic picture of the quality of a user’s experience on the page.” (Google Webmaster Central Blog) In short, this new organic ranking factor will measure overall page experience based on a variety of UX metrics. Google’s goal is to encourage websites to optimize for user experience in order to make the web a more usable, useful place and help users “grow more engaged and transact with less friction.” What Is Page Exper ..read more

There’s no denying the power of a well-designed Facebook ad campaign; However, many people find that their campaigns fall flat. These three simple tips will turn an otherwise sluggish campaign into a smart business investment. Know your audience A common mistake when crafting a Facebook ad campaign is to target a large, undefined audience. Some companies are intimately familiar with their consumer, while others fail to see a pattern in consumer demographics or behaviors. Although it’s okay to start with a slightly larger audience and whittle it down, you need a solid and defined starting plac ..read more

The coronavirus pandemic has not only abruptly introduced our society to a “new normal”, but it has also created a new online consumer that is more price-conscious and convenience-focused than ever before. As many essential items have been out of stock for months and with even mega e-commerce retailers like Amazon struggling to meet the consumer demand, those brands that can continue to provide high-quality products with lightning-fast shipping will quickly dominate. Studies have found that the crisis consumer has become 3x more likely to research1 a product before buying it online and are exp ..read more

With more than 1.3 million confirmed COVID-19 cases worldwide and with many countries instituting strict stay-at-home orders, now more than ever, digital marketers are needed to reach the masses. As schools, universities, and non-essential businesses are forced to work in a virtual capacity, more hours are being spent online than not. And, for savvy digital marketers, this represents an ideal time to get (and stay) in front of your target audience. Here are the top three ways that you can strategically position your digital marketing campaigns to thrive during the global pandemic. Create spec ..read more

As healthcare costs steadily increase, consumers are looking for affordable and creative ways to manage their health. With the recent rollout of a host of health and wellness features, social media platforms such as Snapchat are ushering in a new era of preventative healthcare. This is of importance as new research has found that an increased use of social media is often related to more feelings of loneliness and depression. To help combat this, smartphones have implemented time tracking controls to let users know how many hours are spent on social media apps. And, as another preventative mea ..read more

Facial recognition systems were the talk of science fiction, even just a decade ago. However, its recent widespread use in mobile technology, on social media, and as part of law enforcement practices has called into question serious privacy concern issues. And with limited regulations around how companies can use or even sell consumers’ facial recognition data, a long list of pros and cons as to its use are beginning to emerge. Here are the top three to consider. Pro: Enhanced Security In the era of increasingly sophisticated cyber hacks and data breaches, providing more security features is ..read more

As we enter into a new decade, there are a host of new social media features that can help companies take their reach to a new level. With more than 2.65 billion active social media users worldwide,1 the marketing power that social media can generate is undeniable. It shows no signs of stopping, as $28.9 billion in 2019 alone was spent by companies on the top three social media platforms to drive sales. The key for marketers to leverage the new features will be in how they can be used to engage social media followers and compel them to buy.  Here are the top 5 social media trends you need to w ..read more

The process of keeping consumer data protected online has significantly evolved over the past decade. With the implementation of stricter privacy regulation and transparency requirements, even social media giants, including Facebook are not immune. Following the $5 billion fine by the Federal Trade Commission (FTC) in June 2018, Facebook has been forced to release sweeping privacy protection features and protocols to avoid further legal action. Here are the top Facebook privacy changes you need to know: Facial recognition notification If you’ve ever been tagged in a photo by a friend, then yo ..read more

When it comes to social media, generating likes on posted content has become the focus for both marketers and individual users. However, with Instagram’s proposed plan to hide likes on its platform, many marketers are scrambling to determine other ways to measure follower engagement. As one of the leading social media platforms in the country, abandoning Instagram as a marketing tool is not an option. In fact, 78% of marketers rank Instagram as the most effective social media platform to attract, retain, and engage with customers.1 Since the platform is doing so well the question becomes: “Why ..read more