There has been a lot of talk about artificial intelligence replacing doctors in providing health care, especially with the rarity of errors in diagnosis by it, but is technology alone really sufficient for this matter, and is the professional future of doctors in danger with the superior technological progress, or are they means that help the doctor and not compete with him in His track? How is artificial intelligence used in diagnosis? Artificial intelligence has undeniable capabilities in diagnosing and detecting diseases early. It uses algorithms to analyze patient data, suc ..read more

Clinics and medical centers do not operate with one individual, but rather need an integrated work team. This team includes doctors, a nursing team, and also secretaries. Things may happen in the clinic or medical center that lead to patients dropping out, or the marketing not achieving its goals, or harming the clinic’s reputation, or vice versa . Clinics and medical centers succeed and flourish if the entire team has the necessary competence. In this article, we review the role of a very important element for a doctor’s success, which is secretaries or assistants. How do ..read more

Do you ignore the patient’s questions while you’re thinking about the diagnosis, or have you started writing a prescription in preparation for saying goodbye to another patient? This is one of the most important professional mistakes that doctors make when dealing with patients , which leaves a negative impression on the patient, even if the treatment was correct and the patient’s condition improved. But this is not the only mistake that annoys patients with doctors. What are the most important mistakes that doctors make when dealing with patients? With patients? Mistakes made ..read more

Stress does not end in the medical profession because of the nature of the profession, which requires dealing with many patients throughout the day and night, and between a case that is easy to treat and another that requires emergency intervention, the doctor’s mental health is affected as a result of this constant nervous pressure. In this article from the Upper Medic blog, we explain the methods The doctor deals with nervous stress in order to maintain his mental health. How have studies addressed the phenomenon of stress among doctors? Statistics recently showed that medica ..read more

Digital marketing for clinics and medical centers is not just about buying an ad. Rather, it requires efforts to make your medical practice accessible to a diverse audience. At any given time, people might search for symptoms, use a trusted health care guide, or ask for medical recommendations from their Facebook friends. Just as patient interest is diverse, marketing efforts must be diverse as well. Your medical practice likely already has at least one digital asset such as a website, a listing in an online healthcare directory, or a Facebook page. However, digital market ..read more

The pharmaceutical industry is witnessing a massive transformation in the era of technology and the Internet, where people can now purchase products and services from the comfort of their homes with a single click. The pharmaceutical industry and pharmacy chains have also benefited from these changes, as patients can now purchase medicines and cosmetics and order prescriptions online. Online drug marketing is an innovative and interesting model for pharmacy chains, as they can reach a wider audience and offer their services in easier and more convenient ways. The goal of this article from ..read more

Studies have indicated that medical centers that pay attention to how to develop a ready-made marketing plan for your medical center and write it for their campaigns and the services they provide, increase the probability of the success of their marketing efforts by a very large percentage, compared to medical centers that do not develop a marketing plan, up to three and a half times! According to Philip Kotter, who is considered the father of marketing, marketing plans are nothing but documenting the company’s strategic goals through some specific tactics, in which the customer ..read more

Digital marketing is no longer an option for health service providers, whether doctors who own clinics or hospitals, but rather it has become the basis for the success of any medical institution in reaching its marketing goals. The international company Google conducted detailed research on the patient’s journey in searching for service providers and published the research entitled: “The Digital Journey to Achieve Better Health ,” and concluded that there are three main ways for how your clinic can become the patient’s first choice/hospital/medical center: Patients use one, two ..read more

Many people believe that creating and designing a successful medical website depends solely on the programming process, and although programming or coding represents an essential part of website development, in reality there are seven important stages that any successful medical website design project must go through, which are collecting information, planning. Design, content writing, programming, launch, and ongoing maintenance. We will learn in detail about each stage of creating a successful medical website in this article. The first stage: collecting information from the c ..read more

Digital marketing for doctors is not a choice anymore, but an urgent need. For bariatric and endoscopic surgeons, specializing in gastric sleeve and bypass, it is not only essential but it is a pillar just as the endoscope itself. In light of the high competition, digital marketing for bariatric and endoscopic surgeons is indispensable and this fact is known to all doctors and surgeons. But have you thought that the strong competition in online presence may make the competition even harder? The development of digital marketing services transformed the global statistics for the number of patien ..read more