How AI, deepfake tech are resurrecting overdose victims to save lives
Medical Marketing & Media
by Gordon Faylor
3h ago
The campaign’s approach was borne out of the fact that the target audience of 18- to 35-year-olds tunes out a lot of messaging around drug-related topics ..read more
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An Idaho baby’s unexplained death got no autopsy and a scant coroner’s investigation. State law says that’s fine.
Medical Marketing & Media
by Gordon Faylor
3h ago
Nothing in Idaho law says an elected county coroner must follow any national standards for death investigations. So, many of them don’t ..read more
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Many voters backed abortion rights and Donald Trump, a challenge for Democrats
Medical Marketing & Media
by Gordon Faylor
3h ago
Data from VoteCast found that about 3 in 10 voters in Arizona, Missouri, and Nevada who supported the abortion rights measures also voted for Trump ..read more
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M Booth survey finds consumers want brands to shape culture
Medical Marketing & Media
by Gordon Faylor
3h ago
The firm’s Cultured research also found 75% of consumers still want companies to connect with culture, despite missteps in recent years ..read more
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Post-election prescription: Why Trump’s return could disrupt pharma
Medical Marketing & Media
by Lecia Bushak
3d ago
From drug pricing to reforming the drug regulatory process, Trump’s re-election has plenty of implications for the pharma industry ..read more
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Watchdog calls for tighter scrutiny of Medicare Advantage home visits
Medical Marketing & Media
by Gordon Faylor
3d ago
A new federal watchdog audit is ratcheting up pressure on government officials to crack down on billions of dollars in overcharges linked to Medicare Advantage home visits ..read more
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Havas to offer staff incentives as it lines up Dutch stock market debut
Medical Marketing & Media
by Gordon Faylor
3d ago
Bosses could get extra €7.5 million in cash bonuses for working on separation from Vivendi, prospectus reveals ..read more
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Richard Edelman on what another Trump presidency means for PR and purpose
Medical Marketing & Media
by Gordon Faylor
3d ago
Brands should only do purpose campaigns if it's logical, Edelman advises ..read more
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Eyeing drug launch in 2025, Cytokinetics rolls out HCM awareness campaign
Medical Marketing & Media
by Gordon Faylor
3d ago
The San Francisco-based drugmaker recently launched a campaign to educate healthcare professionals about hypertrophic cardiomyopathy (HCM ..read more
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California expanded Medi-Cal to unauthorized residents. The results are mixed.
Medical Marketing & Media
by Gordon Faylor
3d ago
California this year took the final step in opening Medi-Cal, its Medicaid program, to every eligible resident regardless of immigration status ..read more
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