In this MM+M Fast Break, Jack O’Brien talks with Brian Quigley, CEO of Qnovia, about the implications of the Biden administration’s delay on menthol cigarette ban, why the White House made the decision and what comes next for the pharmaceutical sector. Check us out at: mmm-online.com Follow us:  YouTube: @MMM-online TikTok: @MMMnews  Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here ..read more

Miguel Divo, a lung specialist at Brigham and Women’s Hospital in Boston, sits in an exam room across from Joel Rubinstein, who has asthma. Rubinstein, a retired psychiatrist, is about to get a checkup and hear a surprising pitch — for the planet, as well as his health. Divo explains that boot-shaped inhalers, which represent nearly 90% of the U.S. market for asthma medication, save lives but also contribute to climate change. Each puff from an inhaler releases a hydrofluorocarbon gas that is 1,430 to 3,000 times as powerful as the most commonly known greenhouse gas, carbon dioxide. “That abs ..read more

Every day, the scene plays out in hospitals across America: Older men and women lie on gurneys in emergency room corridors moaning or suffering silently as harried medical staff attend to crises. Even when physicians determine these patients need to be admitted to the hospital, they often wait for hours — sometimes more than a day — in the ER in pain and discomfort, not getting enough food or water, not moving around, not being helped to the bathroom, and not getting the kind of care doctors deem necessary. “You walk through ER hallways, and they’re lined from end to end with patients on stre ..read more

While many companies backslid on their DE&I efforts in 2023, diverse-owned media companies continued creating content for marginalized audiences — and growing their footprints. At the 2024 IAB NewFronts, presentations by diverse-owned and targeted media companies, including LatiNation Media (formerly LATV), Revry, My Code, Canela Media and Estrella Media, touted their growing reach to media buyers. “People now know the true value of partnering with minority-owned media when it comes to not just targeting minorities, but targeting the fastest-growing segments of the population,” said Andre ..read more

Pfizer hired Andrew Baum, a former executive at Citi, to serve as chief strategy and innovation officer, EVP. The personnel move, which was announced Monday morning, brings the former head of global healthcare and MD of equity research at the financial giant into the C-suite of the Big Pharma company. Baum has worked at Citi since 2011 following a 14-year stint at Morgan Stanley, where he covered European pharmaceuticals. He also previously served as co-chair of Immuno-Oncology 360°, an annual summit for stakeholders in the immuno-oncology space.  At the start of his career, Baum practic ..read more

It’s National Nurses Week and you knew Figs had something lined up for this critical group of frontline healthcare workers. While the calendar of days, weeks and months designed to raise awareness of diseases and recognize different healthcare professionals is crowded, Nurses Week has a long pedigree compared to some others.  The first official Nurses Week took place 50 years ago and since then, May 6 to May 12 has been recognized as an annual appreciation period for nurses nationwide.  Interestingly, the dates are not random: they were chosen so that the week ends on May ..read more

The hits keep coming for BioNTech as the German drugmaker recorded a net loss of €315.1 million in Q1 while its total revenue dropped significantly. The decline in demand for the COVID-19 vaccine it jointly developed with Pfizer continues to hamper the company, which saw its revenue fall from €1.2 billion this time last year to €187.6 million. Of note, Pfizer released its latest earnings last week and raised its full year outlook after it reported higher-than-expected quarterly revenue. This came despite a drop in its Comirnaty and Paxlovid sales led to a year-over-year op ..read more

For patients living with congenital adrenal hyperplasia (CAH) — a rare genetic disease marked by the inability to produce cortisol — it’s often a balancing act when it comes to treatment options along the care journey. CAH is an endocrine disorder defined by an enzyme deficiency that diminishes the production of cortisol, an adrenal hormone. Adrenal insufficiency can result in serious adrenal crises or androgen excess. The disorder affects up to 25,000 people in the U.S. — many of whom struggle with a sense of isolation and search for community with others who face the disease. In a bid to ed ..read more

Andrew Dudum, CEO and founder of telemedicine company Hims & Hers, wants to hire college students who are taking part in pro-Palestinian protests on university campuses. “If you’re currently protesting against the genocide of the Palestinian people and for your university’s divestment from Israel, keep going. It’s working,” Dudum posted on X. “There are plenty of companies and CEOs eager to hire you, regardless of university discipline.” He posted a link to a page showing open positions at Hims & Hers. Some X users said they would boycott Hims & Hers, and others said the ..read more

In this MM+M Fast Break, Jack O’Brien talks with Rebecca Lannan, senior marketing director at Supernus Pharmaceuticals, about the brand’s partnership with actress Busy Philipps about her ADHD diagnosis, her use of non-stimulant treatment Qelbree and her work to raise awareness among young girls. Check us out at: mmm-online.com Follow us:  YouTube: @MMM-online TikTok: @MMMnews  Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Note: The MM+M Podcast uses spe ..read more