With over 15 years of commercial experience in healthcare, colleagues describe Elizabeth Pinto as a commercial unicorn, with a profound understanding of the patient experience and a proven history of driving business results. As VP of commercial excellence and innovation at Lantheus, she is responsible for operational scalability as the company grows, bringing an expertise in building high-touch customer support programs with innovative access services that meet unique customer needs, ensure product access and increase brand loyalty across multiple brands and therapeutic areas.  At Evofe ..read more

Over three decades, Dan Renick has been out in front of the most important trends in healthcare, acting on the future before others could catch up. In the first decade of his career at Merck and Humana, he became an expert on the managed-markets issues clients were confronting, filling the unmet need for insight-based market access strategy and integrated pull-through solutions. In the second decade, Renick greatly expanded Hobart Group Holdings in partnership with the founder to meet those needs, turning their businesses into the fastest growing agencies in their segment. After being acquire ..read more

Emily Poe’s mission to improve clients’ business has been a key to her career success. A few years ago, only two of Real Chemistry’s clients represented $10  million-plus in billings. Charged with assessing whether her integrated marketing clients would benefit from Real Chemistry’s expanding solutions in commercial, medical and data/AI, Poe helped grow five clients to $20 million-plus in billings. Her holistic approach was formalized into a growth plan and launched company-wide, resulting in a high percentage of organic growth and client renewal rates versus competitors.  Poe was p ..read more

A pioneer in health communications, Laura Schoen has built Weber Shandwick’s Health practice into a global powerhouse since joining the firm in 2000. As a Latina and a Brazil native with skills in five languages and extensive work experience outside the U.S., Schoen is unsurpassed in her ability to build a truly global infrastructure. In the past 11 months, the practice grew 8.1%, leading the industry with more than 1,000 employees and client tenure averaging 14 years for top-20 clients.  In 2020, Schoen added chief healthcare officer of Dxtra Health to her responsibilities, making her r ..read more

For more than 35 years, Dr. Karsten Risch has dedicated his career to healthcare marketing. His background makes him a uniquely diverse medical strategist: a cello-playing physician who studied in both Europe and New York, Risch worked in a divided, and then unified, Berlin as a global product manager and conducted training workshops around the globe in English, French and German.  Risch’s interest in health issues led him to pursue an MPH in health policy and management at Columbia University. At Inizio Evoke, he has spearheaded the development of advanced centralized tools, logistics ..read more

In a medical marketing career spanning over 36 years, Matthew Zinsky is known to his colleagues as a “rock star” — not only for his guitar collection and love of music, but also for his outsized impact on the industry. Starting in the early 2000s, Zinsky found his passion in the dermatology space, launching numerous brands including Finacea, which became the No. 1 topical product prescribed by dermatologists.  Leveraging his deep understanding of dermatology marketing, Zinsky has helped to rethink how to provide access to therapies to as many patients as possible. In order to help assure ..read more

Ken Begasse’s career in healthcare marketing began with an art department internship at age 19 and took off quickly. Just over a decade later, he cofounded Concentric Healthcare Advertising with a bet that clients wanted better access to senior-level staff.  Since then, the company has only continued to expand. In 2023, Concentric Health Experience merged with Stagwell sibling Scout Health to form ConcentricLife, comprised of more than 275 employees across three specialty practices.  Later in the year, ConcentricLife was acquired by Accenture and spun into the consultancy’s Accentur ..read more

As a physician, medical technology entrepreneur and the founder and CEO of CheckedUp, Dr. Richard Awdeh has revolutionized the way doctors care for their patients. By developing healthcare technology with an innovative focus on patient education and engagement, Awdeh has built a culture based on innovation and continuous drive for excellence to deliver patient and HCP value. Awdeh’s passion for patient care extends far beyond CheckedUp. For four years, he has served as co-chair of the Point of Care Marketing Association, helping transform the organization into a North Star for the point-of-ca ..read more

In this space last year, we suggested that — with all due respect to MM+M’s multiple estimable honorarium programs — we had a bit of a soft spot for the Pinnacle Awards. We noted how the 20 Pinnacle honorees aren’t celebrated for their age or gender or any other personal characteristic, but rather for their ability to perform at a very high level over a period of decades. This did not go over well. So let us attempt to dig ourselves out of this hole by explaining once anew what makes the Pinnacle Awards program unique. First and foremost, it’s not a gold watch given to one-time high achievers ..read more

Novartis lifted its guidance on profit and sales growth for 2024 following a strong financial performance in Q1. The Swiss pharma giant saw net sales grow 10% year-over-year to $11.8 billion, its operating income increased 29% to $3.3 billion and its net income jumped 25% to $2.7 billion, according to its latest quarterly earnings report released Tuesday morning.  Novartis’ core operating income rose 16% to $4.5 billion, its earnings per share jumped 28% to $1.31 and its core EPS increased 17% to $1.80.  Some of the top growth drivers for the company included Entresto, which generat ..read more