Direct Primary Care Practices Must Constantly Communicate to Grow and Survive
Lonnie Hirsch Blog | Healthcare Marketing and Profitable Growth
by Lonnie Hirsch
2y ago
Direct Primary Care Practices Must Constantly Communicate to Grow and Survive Direct Primary Care is both a business model and a movement. The good news is that the movement is growing, but that alone does not guarantee the individual success of a DPC practice. More than primary care practices that rely on insurance contracts for patients, DPC practices must consistently attract and retain members in order to grow, thrive and, frankly, survive. Member growth and retention isn’t an “if” question – it’s a “how” question. Educating Consumers about the Benefits of Direct Primary Care Even with the ..read more
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Remote Patient Monitoring & the Future of Telehealth
Lonnie Hirsch Blog | Healthcare Marketing and Profitable Growth
by Lonnie Hirsch
3y ago
Remote Patient Monitoring & the Future of Telehealth Remote patient monitoring (RPM) has been around since the 1970s in one form or another. In fact, RPM is one of the earliest applications of telehealth, used before that term had even been coined. In today’s rapid shift to value-based care and reimbursement, remote patient monitoring and care management are expanding and evolving as integral elements of the fast-growing telehealth ecosystem; so rapidly, in fact, that it can be difficult to keep up with all of the new developments and innovations! Importantly, this category of healthcare ..read more
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How and How Much LinkedIn?
Lonnie Hirsch Blog | Healthcare Marketing and Profitable Growth
by Lonnie Hirsch
3y ago
How and How Much LinkedIn? When it comes to LinkedIn tips, let’s start with a given. If you are actively seeking a new job in a white-collar industry, LinkedIn is a great resource. If you are a recruiter for white-collar jobs, LinkedIn is a powerful forum. But if you are not in either of these categories, how valuable is LinkedIn and how much of your time does it really warrant? The answer depends on why you are spending time on LinkedIn, how you are using your time on LinkedIn, who makes up your desired audience and what you are communicating. For example, if you are someone like me who acti ..read more
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Healthcare Video Marketing
Lonnie Hirsch Blog | Healthcare Marketing and Profitable Growth
by Lonnie Hirsch
3y ago
Healthcare Video Marketing: Strategy or Spaghetti Against The Wall? Healthcare video marketing is a powerful communications and engagement tool for healthcare organizations. You can use healthcare video marketing to your advantage on your website, on YouTube, Instagram, Vimeo, LinkedIn and other video or video-supporting networks. So why are so many healthcare companies falling short and failing to capitalize on the impact of video marketing? Common video marketing challenges for healthcare organizations No video marketing strategy Time requirements to create videos Video production requirem ..read more
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Retargeting Pros and Cons for Your Healthcare Organization
Lonnie Hirsch Blog | Healthcare Marketing and Profitable Growth
by Lonnie Hirsch
3y ago
Retargeting Pros and Cons for Your Healthcare Organization Healthcare retargeting (also sometimes referred to as remarketing) is a commonly used and often effective tool in online advertising for healthcare organizations. Here’s what you need to know about healthcare retargeting to put the odds in your favor. Why Healthcare Businesses Use Retargeting Keep in mind that most websites only have a 2% conversion (action taken) on the first visit. What happens to the other 98%? Many people who search businesses online are initially doing research, comparing your healthcare practice, hospital or oth ..read more
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Get Bigger or Get Smaller FAST to Resist Corporate Takeover of Healthcare
Lonnie Hirsch Blog | Healthcare Marketing and Profitable Growth
by Lonnie Hirsch
3y ago
Healthcare Trends: Get Bigger or Get Smaller FAST Independent physicians who want to stay that way have been fighting an uphill battle for years against powerful healthcare trends. The bad news: It’s going to get worse before it gets better. The good news: Proactive physicians can (and must) utilize strategies to remain independent, competitive and viable. There is still – and hopefully always will be – a place in the healthcare delivery system for independent physicians, but it’s shrinking rapidly and only the best and smartest are likely to remain independent. Moving Target: The Shifting Pl ..read more
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Trends In Hospital and Health System Marketing in a Rapidly Consolidating Industry
Lonnie Hirsch Blog | Healthcare Marketing and Profitable Growth
by Lonnie Hirsch
3y ago
Trends In Hospital and Health System Marketing in a Rapidly Consolidating Industry https://hirschhealthconsulting.com/wp-content/uploads/2018/02/Podcast-Alan-Shoebridge-Providence-St.-Joseph.mp3 Following is a transcript of the podcast interview recording that can be found at the top of this page. The transcript has been edited for clarity and length. Lonnie Hirsch: My guest today is Alan Shoebridge, Executive Director of Marketing and Communication for Providence St Joseph Health. Alan, thanks for joining us today. I wanted to start off by asking you, in this era of continued consolidation a ..read more
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Online Marketing for Healthcare Practices
Lonnie Hirsch Blog | Healthcare Marketing and Profitable Growth
by Lonnie Hirsch
3y ago
Online Marketing for Healthcare Practices – Why You MUST Have a Strategy Every marketing strategy, including all of the elements of Internet marketing and online presence, needs to be organized around goals and opportunities for your specific practice. Although it’s a little hard to believe as we near the second decade of the 21st Century, most healthcare practices don’t actually have a strategy or defined, measurable goals for the time, energy and cost that they dedicate to various forms of online marketing. Internet marketing is a very in-depth and high-priority communications and influence ..read more
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Top 10 Reasons Physicians Struggle To Remain Independent – And What To Do About It
Lonnie Hirsch Blog | Healthcare Marketing and Profitable Growth
by Lonnie Hirsch
3y ago
Top 10 Reasons Physicians Struggle To Remain Independent – And What To Do About It 1. Financial/Profitability Challenges The entire ecosystem of insurance-based health services today is designed to drive you out – or at least discourage you enough to make you sell to or join a larger organization. How many examples do I need to give you? You live with the imbalance every day. Negotiation for reimbursement for insurance-based practices is a process that is clearly stacked against independent practices. If you aren’t part of a larger organization with negotiating leverage (like an ACO, health s ..read more
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The 8 Most Important Marketing Strategies for a Healthcare Practice – Part 1
Lonnie Hirsch Blog | Healthcare Marketing and Profitable Growth
by Lonnie Hirsch
3y ago
The 8 Most Important Marketing Strategies for a Healthcare Practice – Part 1 In today’s busy, complicated, information-overload, short-attention-span environment, there are hundreds of ways to market a healthcare practice but there are really 8 most important marketing strategies for most healthcare practices to consider. Each of these 8 strategies includes a host of possible communication tactics. To simplify and organize these strategies and tactics, I have created the infographic featured at the top of this article. Here is a brief summary of each of the strategies illustrated. Unique Bran ..read more
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