Are you a digital health or technology firm that sells B2B? Download our new guide to lead generation marketing B2B marketing that has a direct impact on lead generation In this report you’ll learn about proven marketing tactics that generate leads for your team. Learn about: Targeted content that generates organic traffic Successful tactics for digital advertising Gains in Google traction through website optimization Our results • 225% increase in organic conversions • 156% increase in Google Ads conversions • 24% LinkedIn Ads lead form conversion rate # [white Download B2B Lead Gen Guide ..read more

Are you a digital health or technology firm that sells B2B? Download our new guide to lead generation marketing Download our guide B2B marketing that has a direct impact on lead generation Are you leading a B2B sales team for a healthcare tech company? Do you feel that your current marketing falls short of your goals? In this report you’ll learn about proven marketing tactics that generate leads for your team. Our results • 225% increase in organic conversions • 156% increase in Google Ads conversions • 24% LinkedIn Ads lead form conversion rate     # [white Download B2B Lead Gen Gu ..read more

Are you a digital health or technology firm that sells to healthcare organizations? Here are four healthcare lead generation tools that you may have overlooked. The Extra Hand. The right healthcare lead generation tool can be a difference-maker! Sometimes the right tool can be a difference-maker. For example, check out the Extra Hand, pictured above. Last weekend I sat down to solder a broken wire inside my electric guitar. Now when you solder, you hold the hot iron in one hand, and the roll of solder in the other hand. But there was a problem. I needed something — like a third hand! —  to hol ..read more

The healthcare sector is made up of smaller verticals – each a professional tribe with their own language and pain points. You need to talk the language and articulate their pain points to successfully engage a healthcare vertical. I got this email the other day: Hello There, I hope you are well. I just came across your website and wondering if I could also contribute my articles on it. I have contributed to many high authority websites to share my knowledge with readers. If you are accepting guest posts then let me know, so that I can share my topic ideas with you and we can proceed furth ..read more

Our new E-Book has FaceBook, Instagram and Twitter tips for Community Health Centers Our new marketing E-Book, especially for Community Health Centers Managing your FaceBook, Instagram and Twitter feeds can be labor intensive. Here are some ways to speed up your workflow and make your program more effective. Selected social media tips Update cover/header imagery at least once per quarter Use the same cover/headers and profile images across all social platform Do not “like” your own posts Need more social media tips? Download our new E-Book Get Marketing E-Book ›   The post Community Health C ..read more

Are you an FQHC, managed or long term care, behavioral or primary care provider? Compete better: download our new E-book. Sixty-one percent of FQHCs believe competition is on the rise in the next 12 months. Sixty-two percent of respondents say marketing is extremely important to achieving their organization’s growth goals. Yet less than one-quarter (23%) report having a fully implemented marketing plan. Need help getting your marketing started? Get our E-Book: Marketing Shortcuts for Community Health Centers Get Marketing Shortcuts ›   The post Primary Care Providers: Ready for major comp ..read more

Are you an FQHC, managed or long term care, behavioral or primary care provider? Compete better: download Marketing Shortcuts for Community Health Centers. One of the most under-utilized assets for community health centers is your facility – especially if you have a stand-alone building. Your facility is potentially a landmark in your community. Benefits for branding your facility: It makes your organization feel welcoming: Facility branding can make patients feel safe, that they’ll receive quality healthcare, and that you are a part of their community. It extends your community health center ..read more

Are you an FQHC, managed or long term care, behavioral or primary care provider? Compete better: download Marketing Shortcuts for Community Health Centers. Drug chains, urgent care providers, hospital systems, big box stores – you name it. They have all entered the primary care marketplace. For community health centers, a powerful brand and a marketing strategy are now a necessity for growth in this new environment. Community health centers have marketing advantages Luckily, you have advantages over the big players. You are identified closely with your community, so your brand is trusted. You ..read more

Are you an FQHC, managed or long term care, primary or behavioral health provider? Learn about unique marketing opportunities for Community Health Centers! Marketing shortcuts for community health centers New E-Book now available! The ideas in Marketing Shortcuts for Community Health Centers will help your organization: • Serve more patients • Grow as an organization • Improve sustainability What’s in this E-Book? Actionable recommendations designed with the community health center mission and budget in mind. How to: • Increase website traffic without tearing down your current site • Make your ..read more

Make your digital marketing effective! Build specific client profiles using this free template. Client profiles are descriptions of your ideal clients, as if they were a real person. They help you understand your customers and prospects, and make it easier for you to tailor digital strategy and content to their specific goals, behaviors, and pain points. A typical organization will build multiple profiles to get a complete understanding of their audience. What’s in the client profile template? Download the template and you’ll get a Word table with essential profile attributes in each cell. It ..read more