Over 50,000 Americans are expected to die from colorectal cancer in 2024. This makes colon cancer the third leading cause of cancer-related death in men (and fourth in women). What makes these numbers particularly tragic is that colon cancer can often be successfully treated–but early detection is key to a good prognosis. That’s why Colon Cancer Awareness Month is dedicated to getting one simple message: talk to your doctor about colorectal cancer screening today. While this messaging often comes from nationwide institutions, there is a role to play on a local level as well. After all, most pa ..read more

Everyone’s talking about AI–and for good reason, especially in the healthcare marketing space. These sophisticated algorithms can help you analyze vast swaths of data, free you from many mundane tasks, and even offer 24/7 support for patients in the form of highly useful AI chatbots. Learn more about the human touch needed in healthcare marketing by reading on. There are significant accomplishments. However, there are still some areas of the healthcare marketing ecosystem where it’s beneficial to maintain a human touch. These are areas where AI algorithms–no matter how advanced they may be–can ..read more

In today’s complex healthcare landscape, navigating the myriad challenges is a task that requires strategic thinking, adaptability, and resilience. With pressures such as decreasing reimbursements, increasing costs, and legislative complexities, the road ahead seems daunting. However, one investment remains crucial and promising: Healthcare Marketing. The temptation to cut marketing costs increases significantly when financial pressures mount and your facility is trying to maximize revenue. However, cutting or reducing the marketing budget complicates a facility’s ability to maintain and meet ..read more

Most healthcare organizations have (sometimes reluctantly) come to admit that they need a social media presence. From Ambulatory Surgery Centers to neighborhood clinics, healthcare companies know that social media posts are your chance to meet patients where they are. And that’s smart, because more and more patients are moving their healthcare searches into a social media ecosystem.  In order for social media to be effective, however, you need to ensure both wide visibility and an interactive audience. There are many ways to accomplish this, and hashtags are often discussed as one of the ..read more

Setting Up Business Pages on Facebook, Instagram, and LinkedIn Love it or hate it, social media is a critical marketing tool for doctors, clinics, and healthcare organizations. And that can be intimidating. Left to its own devices, social media can become unwieldy and overwhelming.  But with the right strategy and a thoughtful approach, social media can amplify your marketing successes–and help you connect with more new patients. For many, getting started is the most challenging part. This step-by-step guide to setting up business accounts on Facebook, Instagram, and LinkedIn can help you ..read more

Marketing to Support Increased Revenue for ASCs The healthcare industry has endured a significant transformation over the past few years, encountering challenge after challenge. From Covid-19 to staffing shortages to supply chain issues, increased costs, and decreased reimbursements – the last few years have not been easy for most healthcare organizations, clinics, and hospital systems. So it’s no surprise that ambulatory surgery centers are also beginning to encounter some headwinds. Rising costs, in particular, have begun to cut into traditionally healthy profit margins, which means that ASC ..read more

Today’s hiring climate can be challenging for healthcare companies. Ensuring adequate staffing has become a daily concern. As a result, many companies are instituting recruitment campaigns. At the heart of many of these campaigns is a role that is not discussed often enough: the role of healthcare leaders. After all, healthcare executive leaders play a critical role in shaping the culture and recruitment efforts of a facility. How Can Healthcare Leadership Boost Recruitment? Here are some ways healthcare leaders can help boost recruitment and drive a welcoming, appealing workplace culture: Lea ..read more

It’s one thing to hire new talent. It’s another thing to get them to stay. In the wake of Covid-19 (and the way people have reacted to healthcare professionals since), retaining top talent has been a significant challenge across the healthcare field. At the same time, retaining talented healthcare professionals within a facility is critical for your success and continuity. There’s good news, though: you’re not helpless. There are some concrete steps healthcare facilities can take that will encourage employees to stay with your company. Start with Compensation and Development In any retention s ..read more

Artificial Intelligence (AI) has been making waves across various sectors, and the healthcare and medical industries are no exception. Generative AI platforms, including advanced language models such as ChatGPT, are increasingly being used by medical professionals in the areas of patient care, administrative tasks, and medical research. What is Artificial Intelligence? It’s likely that artificial intelligence represents a huge paradigm shift in how we humans work–and it’s also likely to be around in some form for decades to come. That makes it important to understand what artificial intelligen ..read more

Have you ever encountered a patient who conducted their own research online and is now anxious about their diagnosis? These individuals, dubbed as “online diagnosers,” are reaching out to their social networks for advice or in anticipation of a visit to their healthcare provider. Facing such situations could serve as a chance to reassess your online patient interactions. PATIENT ENGAGEMENT AT ITS CORE Patient engagement emphasizes collaboration and communication between you and the patients you serve. It empowers individuals to be active participants in their own health and healthcare decision ..read more