⚠️ Warning: Unless you're a Healthtech Growth Pro or you've worked 1: 1 with me to develop your GTM plan, you're likely making at least 1 of these 3 mistakes with your healthtech business and it's costing you hundreds of thousands of dollars in funding or revenue due to sheer ignorance. To save the day, this post reveals just how simple it can be to raise more capital and earn more revenue with your healthtech business by fixing a few common mistakes. For context: My business broke the million-dollar ceiling because I've fixed the 3 mistakes I’m sharing with you here.     Mistake ..read more

That’s right. I’m taking us back to the classic tale of Blockbuster. You remember it, right? The media giant that got too complacent and ignored the Internet trends of the 1990s and 2000s.   As old as this story is, there’s still an incredibly relevant lesson to learn: Blockbuster failed because it fell victim to the “tyranny of success.”    You don’t want to end up like Blockbuster. No matter how you leverage future opportunities, believe me, you want to be more like a LEGO. But it’s a lot easier said than done.   Where Blockbuster fell short, LEGO excels   Blockbus ..read more

Unlike the internet sensation, confusing these terms could cost millions.  “Bone apple tea” became an interchangeable internet term for “bon appétit (enjoy your meal) after someone hilariously confused the terms.    It all started when somebody meant to post a picture of their dinner along with the French expression "bon appétit."    Instead of spelling it correctly, they spelled it phonetically as "bone apple tea," and the mistake became an instant meme. People misusing words on the internet is hardly new, but in this instance, misusing these terms reached trend ..read more

In our last post about 3 key challenges for health innovators, we touched a bit on the Trough of Sorrow, a.k.a. “The Founder’s Blues.” The Trough of Sorrow is often attributed to the phase where the initial excitement of launching a startup begins to wane after numerous setbacks. Popular stories like Airbnb, Rent the Runway, and Uber leave us thinking that creating a disruptive innovation should be easy street. However, the reality is that commercializing an innovation is not easy, especially in healthcare. During this season, the vast majority of innovators face a barrage of obstacles that o ..read more

When we think of health and tech innovators — and any startup, for that matter — we think of hard work and perseverance (and maybe being in the right place at the right time) as the key drivers for success. While these ingredients are critical for an innovation to gain momentum and diffuse through the mainstream market, these factors don’t guarantee success. There are some very real challenges that every health innovator will face and need to overcome. In many cases, the hardest-working innovators, even those with superior solutions, can be knocked down and knocked out by seemingly impossible ..read more

When you’re bringing a healthcare innovation to market, there’s a key list of mission-critical considerations that should begin well before you’re ready for launch. Innovators who fail to address these considerations strategically and proactively will find themselves struggling to assimilate into the market — and ultimately left in the dust. Distribution is one of those considerations. When you have a more thorough understanding of marketing facets, like your key audience targeting and innovation positioning, it’s time to zoom in on the best way to reach your market segment(s). After all, wha ..read more

Technology has radically shifted the paradigm of our communication. Traditional, face-to-face conversations have widely been replaced by digital technologies: an email, text, social media chat, or FaceTime conversation. While some of us mourn technology as an interruption, most of us want more simple, streamlined, and convenient ways to get our point across to others. In addition to the personal benefits reaped by the digital age, professionals are also seeing opportunities. Digital communication allows brands to speak directly to current and potential customers in a “language” they can under ..read more

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