get more clicks How to get more clicks as a specialist doctor? Your private practice is influenced by digital behaviour, whether you like it or not. The digital attention is a cornerstone of your private practice business plan. So let’s explore how you can get more clicks and…more patients. get more clicks How to get more clicks as a doctor? Kris Borgraeve December 11, 2023 More clicks, more patients, or both? Content strategy: planning to be visible, relevant and available when patients are searching for your expertise online. more clicks for more patients Spoiler alert ..read more

get more clicks How to get more clicks as a specialist doctor? Your private practice is influenced by digital behaviour, whether you like it or not. The digital attention is a cornerstone of your private practice business plan. So let’s explore how you can get more clicks and…more patients. get more clicks How to get more clicks as a doctor? Kris Borgraeve December 11, 2023 More clicks, more patients, or both? Content strategy: planning to be visible, relevant and available when patients are searching for your expertise online. more clicks for more patients Spoiler alert ..read more

medical images 5 Smart ways to use medical images online As a doctor, wouldn’t you be tempted to fill up your online profile with theatre photos and images of your team in scrubs? Find out why it’s wise to look at these 5 smart ways to use medical and lifestyle images. medical images Smart ways to use medical images Kris Borgraeve July 18, 2023 An introduction to marketing images for doctors marketing images In this video, I will guide you through a live demo that shows you how patients experience your medical images and the photos on your website. We will then unpack 5 sm ..read more

brand positioning Brand Positioning & 3 great growth tips Brand positioning might be a new concept for you. As a surgeon or specialist doctor, your career in private practice has many different business layers . From your practice setup to your accreditation and theatre lists, from your practice fit out to your business plan and arrangements for finance. Let’s unpack the ultimate success tool in private practice: your brand positioning strategy. brand positioning Planning your brand positioning as a doctor Kris Borgraeve July 11, 2023 3 Branding tips in a nutshell brandi ..read more

get more buy-in from your team 3 ways to get more buy-in from your team As a doctor, you are wearing multiple hats. The expert, the specialist, the surgeon. The business owner perhaps, if you are running a private practice. Today, we focus on ways to get more buy-in from your team when it comes to building a strong practice and a brand. more buy-in from your team 3 Ways to get more buy-in from your team as a doctor Kris Borgraeve December 20, 2022 #1 Make your team part of the bigger picture brand awareness Brand awareness in a health practice is not a given. That’s mainl ..read more

monthly marketing updates The secret weapon of monthly marketing updates In this article, we will share one of the biggest medical marketing secrets used by leading surgeons and doctors. If you are looking to build, develop and grow your private practice, take a closer look at the ultimate content marketing solution for ambitious specialist doctors. monthly marketing updates Monthly marketing updates for doctors and why they matter Kris Borgraeve December 13, 2022 Your existing website content and when to update it updating your website What does updating your website eve ..read more

better websites HTML or WordPress for better websites? Once you start having conversations with a few people about medical websites, you will enter the world of tech speak. Let’s unravel some of the tech myths in regards to websites for doctors, with a focus on the purpose they serve: to manage your reputation in the online space, assist your patients with reliable information and generate referrals and leads. better websites Better websites that bring in patients: WordPress or HTML? Kris Borgraeve November 22, 2022 The thing about two camps: you get confused coding a websit ..read more

call-to-action Don't forget a call-to-action on your medical website A call-to-action or CTA is a common marketing term. As a doctor, you may not have CTAs on your mind as you go about your daily routine. So let’s unpack how to use call-to-action tactics in your medical marketing. call-to-action The call-to-action – a secret marketing tool Kris Borgraeve November 21, 2022 The call-to-action as a guide, not a commercial tool guiding website visitors Guiding website visitors is not a commercial activity. It’s an act of customer service. CTAs in aggressive marketing for cons ..read more

hosting of medical websites The 3 pitfalls in hosting of medical websites You would be surprised how often doctors misdiagnose their digital performance. The cost is a missed opportunity to make full use of digital content marketing to attract more patients. The remedy: A health check, a simple treatment plan and maybe some lifestyle changes. hosting of medical websites Hosting of medical websites: the pitfalls to look out for Kris Borgraeve November 18, 2022 Why many doctors underestimate medical website hosting medical website A medical website for a private practice is ..read more

mastodon for doctors Mastodon for doctors: should you be an early adopter? Mastodon is the new social media platform that gets a lot of attention since Elon Musk bought Twitter. Some look at it as an alternative, and our focus is the potential of Mastodon for doctors in private practice. Is it too soon to pay attention or is there an opportunity to grab some premium land here? mastodon for doctors Mastodon for doctors: why now is the right time Kris Borgraeve November 14, 2022 What is Mastodon? mastodon platform It’s not our place here to explain the Mastodon platform in ..read more