Meet BPD and Revive at HMPS 2024 The 29th Healthcare Marketing & Physician Strategies Summit (HMPS24) will take place April 17-19, 2024, at Caesars Palace in Las Vegas, NV. The Revive and BPD teams are excited to attend, and even more excited to host several events. Join us for our exclusive night out, stop by our booth, register for our pre-conference workshop session and don’t miss our panel session with other industry thought leaders. RSVP to our big event Working in healthcare is more stressful than ever before, and you deserve some time to connect and socialize with peers who face ..read more

By Jenna Flores In 2024, influencer marketing stands as an indispensable pillar in any marketer’s strategy, driving brand visibility and engagement to unprecedented heights. As consumers increasingly seek authenticity and relatability, influencers bridge the gap between brands and their target audiences, fostering a sense of trust and connection. Leveraging the reach and influence of individuals with a significant following in specific niches, influencer marketing offers a dynamic and personalized approach. The power of influencers extends beyond traditional advertising channels, with their ab ..read more

Navigating new technology in an already complex healthcare marketing ecosystem can not only deliver impact, but can help with a strategic edge in today’s omnichannel world. As we step into 2024, the convergence of generative AI and machine learning promises to revolutionize the way healthcare brands and agencies can approach omnichannel marketing challenges. These advanced technologies can help enable personalization, streamline patient experiences, optimize campaign strategies, all while unlocking new opportunities.  Our team at BPD is exploring and leaning into four key areas of impact ..read more

BPD and Revive have joined together, becoming the undisputed leader in health system marketing! Together, we form the most powerful integrated marketing and communications firm serving hospitals, health systems and other healthcare organizations.  For our clients, this means you are now backed by the most powerful integrated and data-driven healthcare marketing and communications firm in the industry. With expanded access to tech-enabled solutions, we are even better equipped to help solve the greatest business, marketing and communications challenges ahead. As a unified organization, our ..read more

BOCA RATON, FL, and NASHVILLE, TN—December 4, 2023–BPD, the premier data-driven health system marketing services company in the United States, has completed its acquisition of Revive, a leading healthcare agency, from Interpublic Group. The combination forms a marketing and communications tech-enabled services organization serving the nation’s leading hospital, health system and care delivery brands, as well as notable clients from the health tech, health services and overall healthcare space. Together, the firms will offer powerful integrated solutions to help clients solve their greatest bus ..read more

By Anne DiNapoli Block It’s safe to say Walmart’s newly launched Black Friday Mean Girls campaign has already won the big-box holiday war. As a previous retail-marketer for more than 18 years, I’ve been in awe at the brilliance and high-bar the work is about to set. Smart audience approach to millennial-shopper parents whose cult-following of the movie will entice them to watch 10+ times. Check. Reaching their Gen Z children who are new Mean Girl-lovers just for the sake of nostalgia. Check. Smart integration of price-specific messaging that’s impactful, yet ignored due to entertainment value ..read more

Across healthcare marketing, the rise of digital media has increased the use of tools such as marketing  pixels to enhance the outcomes, outreach and engagement with digital content.  While our marketing tracking and optimization strategies currently benefit from the use of pixels, with the rise of privacy regulation, new litigation against digital user tracking and the increase of clients removing marketing pixels from websites, many marketers are struggling with  the best path forward. BPD’s 3 Step Approach to Marketing Pixels The benefit of marketing pixels enables reduction ..read more

Boca Raton, FL   October 10, 2023   BPD has announced the appointment of Anne DiNapoli Block as Managing Director, Data  Solutions & Analytics. A seasoned thought leader in the productization of data and technology,  Ms. DiNapoli Block will be charged with further enhancing BPD’s industry-leading, data-driven  marketing solutions for health systems throughout the United States.   Prior to joining BPD, she served as SVP, Head of Strategy, Communications & Retail Media for  Trade School where she led the company’s productization of digital sol ..read more

By Anna Chappell As a Creative Director at BPD, my journey in the world of creative and strategic advertising has led me to collaborate with remarkable clients and help bring their brands and products to life. Recently, we had the privilege to work with NRC Health on a project that not only sparked our creative flames but also highlighted the core of their unique offerings. Today, I’m thrilled to share the story behind ‘The Art of Human Understanding’ and how we managed to encapsulate NRC Health’s essence through our creative journey. Unearthing the Essence: NRC Health’s Differentiator In the ..read more

By Jason Brown From regulatory shifts to technological advancements, healthcare has always been an arena of transformation. However, the perfect storm that was the COVID-19 pandemic brought unprecedented challenges that demanded a new level of innovation. Three healthcare system giants—AdventHealth, Adventist Health, and HCA Healthcare— came together on stage for the first time at the recent SHSMD23 Connections conference to share their remarkable journeys of not just surviving, but thriving during healthcare’s perfect storm.  The panel featured distinguished individuals from leading heal ..read more