Reading time: 4 minutes I before e, except after c. Always capitalize proper nouns. Never end a sentence with a preposition. As a healthcare content writer, you learned these writing rules long ago in grade school, and you still abide by them to this day (well, maybe not always that last one). But not all grammar and writing rules are as steadfast; some have evolved along with technology and the changing times. Still, that doesn’t mean the writing world is lawless. Here are 20 new writing rules for healthcare content marketing. Be succinct. Yes, even more so. If you need a line break in a Fa ..read more

Across the country, healthcare marketers are investing the lion’s share of their dollars in digital, both on the advertising and content side. There’s no doubt that a digital strategy is critical. However, if you have nixed print publications entirely from your planning, you are missing a huge opportunity. Here are five reasons to re-evaluate print: 1. Print holds high value. Neuroscience studies have found that people pay more attention and have higher recall of print content over digital content, plus it activates the part of the brain — the ventral striatum area — associated with higher le ..read more

Each day a million consumers go online searching for a doctor or looking up physician reviews. A large number of these online healthcare consumers will click on Healthgrades, as it is typically one of the top sites to appear in search results. In Colorado alone, where Healthgrades is based (and, coincidentally, so is Clementine), between 50,000 and 60,000 people visit the Healthgrades website every day. Among online review sites, Healthgrades is the most popular consumer resource for physician profiles and physician ratings, according to a 2013 survey of 4,515 U.S. patients by Software Advice ..read more

If you’re a healthcare marketer looking for content ideas, it’s probably not topics that stump you. You’ve got a million ideas. Problem is, you don’t have a million hours to devote to creating content. We’ve created a list of 20 ideas to help you create high-quality healthcare content faster. By the way, we think it goes without saying that every digital content idea below can be turned into multiple social posts, so we haven’t included that — but be sure you’re not overlooking that easy opportunity. (And just in case you don’t have a million content ideas, we’ve included a bonus section at th ..read more

Developing patient profiles, also known as buyer personas, may seem like a luxury of time that hospital marketers and medical marketers can ill afford. But developing a good patient profile up front saves you time and money later by creating a clear picture of how and when you can successfully engage a patient. Let’s take joint replacement. This is a lucrative surgery that most hospital marketers are trying to land. But without developing a patient profile, you won’t know if you are targeting a patient when they first have joint pain or when they are ready to make a decision about joint repla ..read more

Online marketing strategies focused on optimizing keywords is so last year. In 2019, healthcare marketers should be focused on how semantic search will impact their content plans. In short: Search engines are now interpreting searcher intent — not just keywords — and rewarding “hubs” of in-depth content that provide comprehensive information desired by searchers on a particular subject. That shift requires an updated online strategy that moves away from optimizing individual pages and more toward understanding and answering patient questions in topic hubs. What Is Semantic Search? To understa ..read more

With the recent news about Facebook sharing personal information, you (or your bosses) might be concerned about using Facebook as a healthcare marketing tactic. Your concerns are legitimate, but not for the reasons you might think. While some high-profile users, such as Steve Wozniak, Elon Musk, and Cher, joined the #deletefacebook movement, it appears the campaign was more talk than action. It’s too early to tell how many people actually left Facebook (or altered personal data), but leading indicators don’t seem to support a mass exodus. According to SimilarWeb’s app usage rankings as of Jun ..read more

Reading time: 4 minutes I before e, except after c. Always capitalize proper nouns. Never end a sentence with a preposition. As a healthcare content writer, you learned these writing rules long ago in grade school, and you still abide by them to this day (well, maybe not always that last one). But not all grammar and writing rules are as steadfast; some have evolved along with technology and the changing times. Still, that doesn’t mean the writing world is lawless. Here are 20 new writing rules for healthcare content marketing. Be succinct. Yes, even more so. If you need a line break in a Fa ..read more

Across the country, healthcare marketers are investing the lion’s share of their dollars in digital, both on the advertising and content side. There’s no doubt that a digital strategy is critical. However, if you have nixed print publications entirely from your planning, you are missing a huge opportunity. Here are five reasons to re-evaluate print: 1. Print holds high value. Neuroscience studies have found that people pay more attention and have higher recall of print content over digital content, plus it activates the part of the brain — the ventral striatum area — associated with higher le ..read more

Each day a million consumers go online searching for a doctor or looking up physician reviews. A large number of these online healthcare consumers will click on Healthgrades, as it is typically one of the top sites to appear in search results. In Colorado alone, where Healthgrades is based (and, coincidentally, so is Clementine), between 50,000 and 60,000 people visit the Healthgrades website every day. Among online review sites, Healthgrades is the most popular consumer resource for physician profiles and physician ratings, according to a 2013 survey of 4,515 U.S. patients by Software Advice ..read more