VI Purple Wet ‘n’ Wild VI Purple Color Icon Eyeshadow 10-Pan Palette ($4.99 for 0.35 oz.) is a new, purple-themed palette that features a mix of mattes and shimmers. There’s a part of me that really roots for Wet ‘n’ Wild eyeshadows, but I’ve been burned so often over the last decade that I’m also very, very wary of them because of how many misses I’ve ended up reviewing. In general, their current eyeshadow formula works best over an eyeshadow primer, often something with a bit of tackiness, as the eyeshadows can be drier and more powdery with weaker longevity (all things that eyeshadow ..read more

My Glamour Squad Wet ‘n’ Wild My Glamour Squad Color Icon Eyeshadow 10-Pan Palette ($4.99 for 0.35 oz.) is a neutral-themed palette that consists of a mix of mattes and shimmers but is more matte than shimmer. The texture of Wet ‘n’ Wild’s formula tends to be more powdery, but it lacks some of the silkiness of better formulas, so they often sheer out, fade more readily, and look particularly weak without a primer to help them along. Some shades were pigmented, blendable, and easy enough to work with, though they faded more quickly than most formulas do on me. If the color scheme seems ..read more