After the years and toil of earning a medical degree, the years of clinical training, and satisfying your state’s licensing board, it can seem as if the load has lifted. You’re ready to go.  Now what? Uh oh.  Figuring out how to bring in patients to build a new practice can seem more difficult than your coursework. This isn’t exactly your area of expertise, and it certainly isn’t a strength of most medical/dental schools to teach you these skills either.  A call to us can make the process a whole lot easier. We’re MyAdvice, and for over 20 years we’ve been helping clients from a ..read more

At MyAdvice, we work with a slew of aesthetic practices offering everything from the involved surgeries of a mommy makeover to light glycolic chemical peels. This past 18 months has changed lots of things for all of us, and the aesthetic world has been front and center.  Kind of like those ubiquitous Zoom calls we’ve all been on…  It’s those Zoom calls, Facetime visits, and endless selfies during lockdown that may be fueling certain trends in the industry. The International Association for Physicians in Aesthetic Medicine (IAPAM) has detailed five trends it’s watching for its members ..read more

For many medical, dental, and aesthetic practices, it can seem overwhelming trying to keep up with the latest best practices in digital marketing. Of course, that’s where we come in at Advice Media. We’ve been building the web’s most beautiful websites and optimizing them for organic search for over two decades. For many clients, we handle everything in their digital marketing. For others, we handle pieces of the puzzle. Regardless of whether you’re a client or not, here are three areas your practice should focus on when trying to get a leg up on your competitors through digital marketing. Let ..read more

Dermatology is an area of the medical world that many people never make use of. They do so at their own risk, of course, as skin cancer prevalence continues to grow. Unlike dentists, who’ve had to advertise to stay competitive in a rapidly changing dental world, dermatologists haven’t necessarily felt the same pressure. But you’d probably like to grow your practice from the core of regular patients who’ve had skin issues and trusted you to find them for the past 20 years. What about all the young people coming up on the time they begin to worry about their skin? What about the legion of middle ..read more

Social media is not anyone’s darling these days. From spreading false conspiracy theories to fomenting political violence, this surely isn’t what was intended when Zuckerberg and others created these platforms. In a way, social media’s role with businesses is probably actually closer to what the entire social media concept was intended to be. After all, business Facebook and Instagram pages allow clients to see a more casual side of your business. They allow clients and prospects to get to know you and your staff outside of the office. They allow you to tell them about new treatments you may o ..read more

No one short of Michael Crichton in one of his books could have predicted this past year in any part of life. COVID-19 made it a year to forget. This certainly was true for aesthetic practices, as everyone had to be closed for basically the back half of the winter and most of spring. The good news? Patients had money to burn, as they were unable to dine out, travel, and spend much money. So, they could afford more treatments when practices began reopening in the late spring. What about the New Year? In this first blog of 2021, let’s go through what many industry professionals are expecting for ..read more

For the medical practices we help with their online presence it has definitely been an odd year. When everything blew up with COVID-19 in late February, none of us knew what to expect. The only thing that was clear what this was a novel virus, one the human body had never been exposed to. That meant things would be complicated. The first thing was that all non-essential medical office visits were put on hold. Even if patients wanted to come in to maintain their Botox results or for a chemical peel, they were not able to do so. That began to change in late April to May in most areas of the coun ..read more

As the COVID-19 pandemic has changed life in some way for all of us, there were even more unknowns for our plastic surgery practices. How would they fare during mandatory lockdowns and afterward? Would patients be wary of venturing out for any medical procedures, much less aesthetic ones? How would the whole virtual online world work for consultations? Would people be less inclined to have cosmetic surgery moving forward? Lots of ifs. The American Society of Plastic Surgeons (ASPS) wanted to find out some of those answers, so throughout June, it conducted a survey to understand what procedures ..read more

Pregnancy, childbirth, and breastfeeding wreak havoc on a woman’s body, and those changes led to the popular “mommy makeover,” which combines a tummy tuck, breast lift, and liposuction into a single surgical session. Many of our Advice Media plastic surgery practices have dedicated followings made up of women looking to reverse the effects of having children on their figures. While men can’t blame the rigors of pregnancy and childbirth on their declining bodies, more and more they are opting to have what are being known as “daddy do-overs” to reverse these changes in their bodies. We feel this ..read more

Bob Dylan may have written those words in 1964 as an anthem for societal change, but now the COVID-19 virus is writing the tune for medical practices around the world. As discussed in August’s first blog, the virus is changing the way things need to be done around your practice offices. Reconfiguring waiting rooms to promote social distancing, ditching the much-touched waiting room magazines, remote check-ins to minimize numbers in the waiting rooms, and virtual consultations have all become the new normal for all medical practices. Those are steps practices can take to keep patients safer and ..read more