The digital advertising industry is expected to reach $667 billion by the end of 2024. The simple reason for this astronomical figure is that it produces results. Of course, these advertisers do well with practice and effective use of targeted messages. Serving advertisements to the appropriate audience at the right moment with a powerful message can produce monumental results. Serving them to an uninterested audience, on the other hand, equates to wasted ad spend.  It is imperative to develop and implement ads containing messages that will resonate with the audience at their level in an ..read more

Why do some search engine marketing (SEM) campaigns wildly outperform others? Why do some strategies, like a “limited-time offer,” consistently drive more sales despite being used so often? The answer lies in the psychology of user behavior. Underpinning every successful marketing campaign are the emotional triggers and unconscious cognitive biases that drive people. Crafting messages that meet these tendencies allows you to engage, offering value that meets your customers’ deep-seated wants and needs. Whether it’s the urgency invoked by scarcity, the allure of exclusivity, or the comfort of t ..read more

In the ever-evolving digital marketing landscape, staying on top of the latest trends and advances isn’t just a strategy; it’s a necessity. Over the years, various tools and techniques have emerged, each vying for attention and engagement in the crowded online space. Yet, one medium has undeniably risen above the rest, commanding influence and effectiveness in marketing efforts: Video production. Almost 93% of web users worldwide watch video content every week, and a third of the total time spent online is dedicated to watching video content. This blog delves into the importance of video in to ..read more

Whenever an individual or business moves, one of the most important things to do is inform everyone of the change of address. For businesses, this extends beyond a national change of address — it also includes changing the information on all of their online platforms. Yet when a company switches locations, they often put off or completely forget to do this latter part because of the research and time involved. Fortunately, this guide is your key and cheat sheet to changing your business’s address on some of the most popular platforms, including Google Maps, Waze, Apple Maps, and more. Google M ..read more

Imagine creating just one digital graphic or video and sending it to millions of eyes. This is the new reality we live in today, where digital marketers have the potential to reach every person on the planet with a single advertisement. Big companies such as Coca-Cola, Nike, and Facebook are already in the game, and more companies are following suit. This guide will show you how to join them with instructions on designing, implementing, and optimizing your display ad campaigns. What Is Display Advertising? Display advertising is a form of digital advertising that focuses on creating and then s ..read more

Cross-device marketing refers to the practice of delivering consistent marketing messages and experiences across multiple devices that consumers use to interact with brands. This includes smartphones, tablets, desktop computers, laptops, smart TVs, and other internet-enabled devices. Aiming to reach consumers seamlessly as they switch between devices throughout their daily activities, cross-device marketing ensures a cohesive brand experience regardless of the device used. This approach recognizes the prevalence of multi-device usage among consumers and aims to deliver targeted and relevant ma ..read more

In the Google Ads platform, advertisers can work with different paid search keyword match types to enhance campaigns. Each type has advantages and disadvantages, which can be very effective in the right hands. Using a suitable match type can yield higher click rates and/or conversion rates or even avoid duplicate ad servings. In the end, mastering the match types can bring your ROI to a remarkable level. This guide will explain the different keyword match types and how to use each.  Paid Search Keyword Match Types  Three different paid search types are available for use in the Google ..read more

Google Ads’ Performance Max Channel is a valuable tool for keeping campaigns on track to deliver optimal results. It’s a goal-based campaign type with placements across all Google Ads inventory — YouTube, Display, Paid Search, Demand Gen, Gmail, and Maps. Performance Max uses Google AI to bring real-time insights into consumer behaviors, devices, and ad context to optimize campaign performance across channels with Smart Bidding.   From new channels to new ad formats, responding to dynamic shifts in the digital landscape has never been more critical — yet challenging — for marketers. Perfo ..read more

The Google Ads platform is very competitive, especially for certain keywords. Some competitors are doing better than others and shroud their activities in mystery. What are they excelling in that others are not able to replicate? Instead of guessing, use the Google Ads Auction Insight Report to understand those competitors and gain insights for a successful Google Ads campaign.  The experts at Google Ads have blessed everyone with freshly compiled data on competitive paid search auctions, all compacted into one neat little report. This report can help you get better insights into your own ..read more

Most companies have a countdown to Christmas, where they try to get the most sales before December 24. However, the National Retail Federation (NRF) states that the holiday shopping season lasts until December 31. Depending on their customer base, some retailers might even be able to take advantage of the first few days of January. It’s understandable that your staff wants to take some time off for the holidays, but you also need to make sure you are making the most of this season. You have the power to get a whole seven extra days of customer engagement and sales if you plan correctly. Use th ..read more