Alongside the new ultra-thin iPad Pro this week, Apple debuted a new “Crush!” ad to promote the new hardware. The ad has been the subject of much criticism over the last two days, as we reported on Thursday morning. Apple has now responded to this criticism, issuing a public apology to Ad Age saying it “missed the mark with this video.” more ..read more

A new report from Bloomberg today gives an in-depth look at who could replace Tim Cook as Apple’s CEO, who has held the title since 2011 and turns 64 this year. While the report says there’s “no reason to assume that a change at the helm is imminent,” there are multiple possibilities as to who could eventually take over. more ..read more

Hollywood names have criticized Apple’s new iPad Pro ad, as it depicts the crushing of musical instruments, paints, camera lenses, books, movie characters, sculptures, and more. Actor Hugh Grant was one of those speaking up against the ad, tweeting that what it showed was “the destruction of the human experience, courtesy of Silicon Valley” … more ..read more

Apple is losing another veteran design team members, according to a new report from Bloomberg. Duncan Kerr, a designer who has been at Apple for over 25 years, has reportedly informed the company that he will depart in the near future. more ..read more

Apple today unveiled its new iPad Pro and iPad Air lineups, which are available to order now and will begin shipping next week. Unfortunately, there will be a key piece of memorabilia missing from iPad boxes this go around: Apple stickers. more ..read more

We’ve got a new report from Counterpoint Research today on the state of global smartphone shipments. The high-end, newest iPhone was more popular than all of the other iPhone models and was the top pick against Samsung’s flagship and mid-range smartphones. more ..read more

There were no surprises in Apple’s earnings report yesterday, with the company reporting close to the $5B year-on-year fall in revenue it had warned us to expect. Analysts got their usual chance to question CEO Tim Cook and chief financial officer Luca Maestri directly after the announcement. The pair always remain tight-lipped about specific plans, but there are a few things worth noting … more ..read more

Yesterday saw the announcement of the Apple Q2 2024 earnings report, which were pretty much exactly as expected – revenue coming in at $90.75B against Wall Street expectations of $90.1B. As usual, Six Colors has brought the numbers to life with a great set of colorful visualizations, alongside a video talking through them … more ..read more

Apple on Thursday announced its earnings for the second fiscal quarter of 2024, slightly beating expectations with $90.75 billion in revenue. During an interview, Cook also took a moment to talk about the US Department of Justice’s (DOJ) antitrust lawsuit against Apple, calling it “misguided.” more ..read more

While Europe’s Digital Markets Act (DMA) antitrust law forced Apple to allow developers to sell apps outside the company’s own App Store, there were a number of potential problems with the company’s terms and conditions – not least of which is that an unexpected viral hit could have bankrupted an indie developer. Apple had already made a number of changes to its terms to reduce the risk, and has now added two more protections which should prevent that nightmare scenario … more ..read more