Mobile devices are now responsible for 70 percent of US digital media time. The mobile-first future that many pundits have touted is firmly in place, and your marketing needs to adapt to this reality. Since the scope for mobile marketing is extensive, you need to craft a precise strategy instead of striking blindly. Here are six critical mistakes with mobile marketing you need to avoid like the plague if you are to get results. What Is Mobile Marketing? Mobile marketing is a digital marketing strategy that serves your messaging to an audience through their mobile devices. Mobile marketing can ..read more