via Can LSM Drive 12.1 Billion Visits ..read more

Kids visited quick serve and fast casual restaurants around 12.1 billion times from July 2018 through July 2019* and LSM has the power to drive these kids to your individual location There is no doubt that kids have the power to make a huge impact on your business.  In today’s world, Local Store Marketing (LSM) is now a data-driven science, and if you put this science to work for your locations, you’ll win the battle with kids and ultimately their parents. To maximize this impact for your restaurant, you need to understand what is going on in your trading area with kids and their families.  N ..read more

6 Ways Restaurants Can Improve Connections with Delivery Customers Does restaurant delivery mean the end of close connections with your customers?  Absolutely not!    Today, more than ever before, data-driven local marketing plans are essential for capitalizing on all the opportunities in your local trading area, including delivery to your customers. Restaurants’ delivery sales are projected to grow at more than three times the rate of on-premises revenue through 2023*.  Some restaurants manage their own delivery force, but many are using third-party delivery services, which means that the “fa ..read more