If you’ve been following along with our HVAC Digital Marketing Case Study, then you know that in Part 1, we took an in-depth look at the air conditioning and heating industry. Then, in Part 2, we introduced you to our HVAC client and shared some of their unique struggles. Most recently, in Part 3, we examined the results of our multifaceted strategy and the effects it had on our client’s business—and the number spoke for themselves. We wrap up this four-part case study by turning our attention back to you, the reader, by asking a simple question: Can this strategy work for you? The answe ..read more

In Part 1 of our HVAC Digital Marketing Case Study, we took an in-depth look at the air conditioning and heating industry. Then, in Part 2, we introduced you to our HVAC client and shared some of their unique struggles. To combat these challenges, our team created a customized multifaceted marketing strategy for their business. For this particular client, our main focus was on reputation marketing, generating organic website traffic, and creating display advertising. Now, it’s time to take a look at the results. Can digital marketing really make a difference for HVAC contractors? As we ..read more

Marketing is changing. Many years ago, you could flip through the phone book to find your local HVAC contractor—then, along came the internet. Now, air conditioning and heating professionals face new challenges. Contractors must find a way to blend new HVAC digital marketing strategies with the care and personal touch that has kept their small businesses running for generations. The way consumers browse, research purchases and make choices is changing, and marketers have never had to work harder or smarter to keep up. 91% of consumers now use search engines to look for service providers ..read more

If you’ve been following along with our HVAC Digital Marketing Case Study, then you know that in Part 1, we took an in-depth look at the air conditioning and heating industry. Then, in Part 2, we introduced you to our HVAC client and shared some of their unique struggles. Most recently, in Part 3, we examined the results of our multifaceted strategy and the effects it had on our client’s business—and the number spoke for themselves. We wrap up this four-part case study by turning our attention back to you, the reader, by asking a simple question: Can this strategy work for you? The answe ..read more

In Part 1 of our HVAC Digital Marketing Case Study, we took an in-depth look at the air conditioning and heating industry. Then, in Part 2, we introduced you to our HVAC client and shared some of their unique struggles. To combat these challenges, our team created a customized multifaceted marketing strategy for their business. For this particular client, our main focus was on reputation marketing, generating organic website traffic, and creating display advertising. Now, it’s time to take a look at the results. Can digital marketing really make a difference for HVAC contractors? As we ..read more

In Part 1 of our HVAC Digital Marketing Case Study, we took an in-depth look at the air conditioning and heating industry. We examined seasonal trends and assessed some of the current marketing tactics used by many contractors. The importance of understanding the general overview of the industry is just as critical as understanding one’s local competitive market. In Part 2, we’ll discuss the idea of a multifaceted strategy. That being said, it’s time we introduce our client, which of whom this case study is based. In 2017, we began working with a local Texas HVAC company. At the time, they we ..read more

Marketing is changing. Many years ago, you could flip through the phone book to find your local HVAC contractor—then, along came the internet. Now, air conditioning and heating professionals face new challenges. Contractors must find a way to blend new HVAC digital marketing strategies with the care and personal touch that has kept their small businesses running for generations. The way consumers browse, research purchases and make choices is changing, and marketers have never had to work harder or smarter to keep up. 91% of consumers now use search engines to look for service providers ..read more

You’ve done it! You’ve created a website and an online business, so it’s time to refine its SEO. You probably have tons of questions on how to start and what to do, but fear not—we’re here to help. A strong search engine optimization plan is an integral part of marketing and increasing your business. Without it, you will never increase traffic to your site, as well as, any exposure for your business. In this article, we will discuss a few tips and tricks to help you optimize your position in various search engines and increase your site traffic. We’ll also take a look at social medi ..read more

Estimates show that around 90% of consumers use search engines to find websites. When they undertake a search for your company name or brand, your hope is that your own website is high up on the list. However, you do not have control over what people write about your company or brand on other websites and in forums, blogs, and articles. The search engine results page is the digital front page for your company. Be aware that the good and the bad search engine listings are visible to your potential clients and affect reputation and buying decisions. This has a powerful influence on yo ..read more

PPC advertising (pay per click) is the most popular method of advertisement employed by various websites on the Internet. PPC advertising may often be referred to as pay for position, cost per click or pay for performance. But regardless of the term used, PPC marketing is the online advertiser’s medium of choice for promoting products and services to online consumers. It is beneficial to both the advertiser and the consumer. Advertisers using PPC marketing only need to pay for the actual click throughs linked to their sites from search engines. Consumer ..read more