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The Growing List of Inbound Marketing Tools, Apps and Resources There is no end to the tools that are being created to help inbound marketers perform their tasks better and quicker ... or sometimes on autopilot ..read more

30+ Benefits of Inbound Marketing Companies that focus on inbound marketing reap superior returns on their marketing investment. That's what makes inbound so much better than outbound right? Nope. Inbound marketing is so much more than a higher return. It is truly a gift that keeps on giving. In this post we'll explore many of the benefits of inbound marketing. Companies that enjoy these benefits gain what we call the Inbound Advantage. First we'll define inbound vs. outbound marketing, then we'll take a look at the list ..read more

Some marketing strategies are brilliant for one brand, yet absolute fails for another. What makes the difference? Audience. Marketing strategies should be built with the target audience in mind. The marketing strategy that is brilliant for a spa (a local consumer audience) isn’t going to work too well for an enterprise level Customer Relationship Management ..read more

Among the best business choices I’ve made are: #1 Migrating to WordPress #2 Migrating to The Genesis Framework If you haven’t done so already I recommend migrating your brand’s website/s to a Genesis Child Theme. For more on that, check out why ultra optimized themes are the best. Now, if you’re ready for a migration ..read more

Want to start a local business but short on ideas of exactly what type of business? Here’s an alphabetical list of the 2,395 types of businesses Google has listed as “categories” for local businesses. Happy brainstorming! ATM ATV Dealer ATV Repair Shop Abbey Abortion Clinic Abrasives Supplier Abundant Life Church Accountant Accounting School Acoustical Consultant ..read more

A lot of business can come to your local business through your Google Business Profile. That business mostly comes from popping up on Google Search or Google Maps.  I’ve seen business owners unknowingly break Google’s guidelines for local businesses and get hit with a penalty. It’s not fun. There are five basic penalties: Poor rankings (an ..read more

Google built a multi-billion dollar business on delivering search results that were superior to other search engines. How did they do it? Simple. They treated webpages and prioritized rankings the same way a hiring manager would choose to prioritize candidates for a job. If you were a hiring manager who would you choose as your ..read more

Introduction: Welcome to our regularly updated Local Inbound Marketing Guide! The purpose of this guide is to provide a basic overview of local inbound marketing concepts and what local brands should and shouldn’t do to begin their inbound marketing success. Sections of The Inbound Marketing Guide This guide covers the following: The Fundamentals of Growth ..read more

When I started my first website I had no idea that a www URL was better than a non www URL (sometimes called a root or naked URL). In fact, I had no idea that both options even existed. Unfortunately, my first website’s URL by default was a naked URL. Most “experts” will tell you that ..read more