Google Loves a Long Click
Paul Lewin Photography | Commercial, Business Portrait and Event Photographer
by Paul Lewin
3y ago
When you click on something and stay for a while - it's a long click! Long clicks tell Google you have found something you like. So the more long clicks, the more relevant the info and the happier Google is. And, the better your SEO. Video and images are the best way to get people to hang around on your site. It's more engaging than text. Video's within content provide more value. Videos encourage engagement.  When someone looks at the video and then has a wander around your site, Google notices. It does not need to be expensive to do a video. Feel free to contact me for a no obligation c ..read more
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Google Loves a Long Click
Paul Lewin Photography | Commercial, Business Portrait and Event Photographer
by Paul Lewin
3y ago
When you click on something and stay for a while - it's a long click! Long clicks tell Google you have found something you like. So the more long clicks, the more relevant the info and the happier Google is. And, the better your SEO. Video and images are the best way to get people to hang around on your site. It's more engaging than text. Video's within content provide more value. Videos encourage engagement.  When someone looks at the video and then has a wander around your site, Google notices. It does not need to be expensive to do a video. Feel free to contact me for a no obligation c ..read more
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Creating Video that matters
Paul Lewin Photography | Commercial, Business Portrait and Event Photographer
by Paul Lewin
3y ago
When I started my commercial photography business, I always wanted to create more than just a pretty picture. Don’t get me wrong, I like pretty pictures as much as the next person. But they are a waste of time on a business web site if all they do is provide some free entertainment to the viewer. So I combined my marketing background with my photography skills to create images that help put dollars in the till of my clients. That is, I look carefully at the target audience and find out what turns them on. I then set about creating an image for my clients that relates directly to that audience ..read more
Visit website
Creating Video that matters
Paul Lewin Photography | Commercial, Business Portrait and Event Photographer
by Paul Lewin
3y ago
When I started my commercial photography business, I always wanted to create more than just a pretty picture. Don’t get me wrong, I like pretty pictures as much as the next person. But they are a waste of time on a business web site if all they do is provide some free entertainment to the viewer. So I combined my marketing background with my photography skills to create images that help put dollars in the till of my clients. That is, I look carefully at the target audience and find out what turns them on. I then set about creating an image for my clients that relates directly to that audience ..read more
Visit website
How to build brand imagery
Paul Lewin Photography | Commercial, Business Portrait and Event Photographer
by Paul Lewin
3y ago
How to build brand imagery A logo is a mark or symbol that is unique for simple and immediate recognition of your brand. Brand imagery is how you build your brands aesthetic. They convey emotions to the viewer (known as brand feelings). They build trust and confidence over time and repeated exposure. So how do you create the best imagery for your brand? Think of your ideal customer. What is important to them and what does their day look like. The better the visual is of your ideal customer the more you will understand what visuals your ideal audience will respond to. Different demographics res ..read more
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How to build brand imagery
Paul Lewin Photography | Commercial, Business Portrait and Event Photographer
by Paul Lewin
3y ago
How to build brand imagery A logo is a mark or symbol that is unique for simple and immediate recognition of your brand. Brand imagery is how you build your brands aesthetic. They convey emotions to the viewer (known as brand feelings). They build trust and confidence over time and repeated exposure. So how do you create the best imagery for your brand? Think of your ideal customer. What is important to them and what does their day look like. The better the visual is of your ideal customer the more you will understand what visuals your ideal audience will respond to. Different demographics res ..read more
Visit website
Promotional Video
Paul Lewin Photography | Commercial, Business Portrait and Event Photographer
by Paul Lewin
3y ago
In my photography I like to capture candid moments. I don’t particularly like scenes that are overly posed and I am trying to bring that same authenticity into the video work I am doing. Here’s a promotional video I did for the BNI Gateway chapter and I tried to approach it with the same idea of capturing the meeting as it really is, and not make a typical corporate style promo ..read more
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Promotional Video
Paul Lewin Photography | Commercial, Business Portrait and Event Photographer
by Paul Lewin
3y ago
In my photography I like to capture candid moments. I don’t particularly like scenes that are overly posed and I am trying to bring that same authenticity into the video work I am doing. Here’s a promotional video I did for the BNI Gateway chapter and I tried to approach it with the same idea of capturing the meeting as it really is, and not make a typical corporate style promo ..read more
Visit website
Google Loves a Long Click
Paul Lewin Photography | Commercial, Business Portrait and Event Photographer
by Paul Lewin
3y ago
When you click on something and stay for a while - it's a long click! Long clicks tell Google you have found something you like. So the more long clicks, the more relevant the info and the happier Google is. And, the better your SEO. Video and images are the best way to get people to hang around on your site. It's more engaging than text. Video's within content provide more value. Videos encourage engagement.  When someone looks at the video and then has a wander around your site, Google notices. It does not need to be expensive to do a video. Feel free to contact me for a no obligation c ..read more
Visit website
Google Loves a Long Click
Paul Lewin Photography | Commercial, Business Portrait and Event Photographer
by Paul Lewin
3y ago
When you click on something and stay for a while - it's a long click! Long clicks tell Google you have found something you like. So the more long clicks, the more relevant the info and the happier Google is. And, the better your SEO. Video and images are the best way to get people to hang around on your site. It's more engaging than text. Video's within content provide more value. Videos encourage engagement.  When someone looks at the video and then has a wander around your site, Google notices. It does not need to be expensive to do a video. Feel free to contact me for a no obligation c ..read more
Visit website

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