“Doing it All” is a Lie
Alison Heilig | The Pursuit of Awesome Blog
by Alison Heilig
1y ago
“How do you do it all?” This question came in to me during my market research recently. I literally LOLed. I am DEFINITELY NOT “doing it all.” And over the years of coaching people, here’s what I’ve learned … NO ONE IS DOING IT ALL. NO ONE HAS THEIR SHIT TOTALLY TOGETHER. EVERYONE HAS AT ..read more
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5 Reasons You’re Not Losing Body Fat + Simple Ways to Fix It
Alison Heilig | The Pursuit of Awesome Blog
by Alison Heilig
1y ago
When it comes to weight loss, many women have been grossly misinformed. If you’ve read any part of my website, you know that I do not consider myself to be a “weight loss expert” — that is on purpose. It’s no secret that I do not believe weight loss is the key to a better life ..read more
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Ask for What You Need: When to Hire a Health and Fitness Coach for Support
Alison Heilig | The Pursuit of Awesome Blog
by Alison Heilig
1y ago
I used to strongly poo poo the idea of hiring a coach — especially with things I “think” I SHOULD have figured out by now. ? A good writer SHOULD be able to write copy for her website.? I’ve been running this business for 7 years so I SHOULD have figured out how to do it by ..read more
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3 Health & Fitness Mistakes You’re Making
Alison Heilig | The Pursuit of Awesome Blog
by Alison Heilig
1y ago
Throughout the past decade, in my own life as well as in my work with my clients, I’ve realized just how poorly equipped we are to make real and lasting changes when it comes to health and fitness. The amount of information we have access to is UNREAL which would suggest that knowledge can’t be ..read more
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How to Boost Your Metabolism As You Age
Alison Heilig | The Pursuit of Awesome Blog
by Alison Heilig
1y ago
Have you ever thought: ? “As I’ve gotten older, it’s gotten harder to lose weight.” ? “Now if I even look at food, I gain weight.” ? “My metabolism isn’t what it used to be–must be my age.” Welcome to the club. Ha! But – I’ll be honest – it’s a very disempowered place to ..read more
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Dieting vs. Living: Why They Are Not The Same
Alison Heilig | The Pursuit of Awesome Blog
by Alison Heilig
2y ago
Do you find yourself consistently running out of gas before your day is over? A lot of clients I work with ask me, “how can I keep going?”  Sleep is the first thing I ask about. The second question is always “what are you eating?” Why? Most of us grew up with messages that promoted ..read more
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Not an Athlete? Here’s Why You Should Still Train Like One
Alison Heilig | The Pursuit of Awesome Blog
by Alison Heilig
2y ago
Athletic training has taught me a lot over the years.⁠ ⁠ Two of the most valuable things I’ve learned in training are the importance of periodization and polarization.⁠ ⁠ ??Periodization means don’t try to do or improve everything all at once. Let there be a season for everything. Some seasons are for getting stronger, some ..read more
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Rethink Resolutions
Alison Heilig | The Pursuit of Awesome Blog
by Alison Heilig
2y ago
You wake up, it’s a new year, and you have a list longer than a CVS receipt on how you plan to make your New Year’s resolutions stick. After about a week, you notice your list and how you’ve already dropped some of your goals. The month continues, and your list dwindles until you settle ..read more
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The Circulatory Benefits of Self-Myofascial Release & Foam Rolling
Alison Heilig | The Pursuit of Awesome Blog
by Alison Heilig
3y ago
We often think of foam rolling and other self-myofascial release (SMR) work as being for our muscles and connective tissues but there are also some really cool benefits for our circulation. Studies show that SMR work can improve blood flow which brings in more fresh oxygen for energy production in the cells and assists with ..read more
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How to Keep Knee Pain from Slowing You Down
Alison Heilig | The Pursuit of Awesome Blog
by Alison Heilig
3y ago
When combined with knee strengthening work, connective tissue work can be a game-changer in terms of minimizing knee pain. Together, these techniques can promote the healthy, organized laying down of collagen as well as the hydraulics needed to absorb and transmit force and allow for smooth movement and glide of the underlying joint structures. Sure ..read more
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