Is your business ready for life after COVID-19? Australian businesses are gearing up to get back into business as Australia’s federal, state and territory governments are gradually easing restrictions around how businesses can operate in a “COVID-safe environment”. But getting back to business is going to require some truly innovative digital marketing campaigns. How do you know which marketing methods work best in a post-COVID-19 world? Keep reading to discover our top digital marketing tips! Reach Out To Customers Our first post-virus marketing tip is nice and simple: you need to reach out t ..read more

COVID-19 has complicated things for small businesses. A lockdown like this makes it really hard to run a business that relies on customer interaction. If you’re a hands-on service provider, or in other industries like dining or retail, a lot of your usual business is done with people physically engaging with you, your products and/or your services. When customers can’t physically interact, your business suffers. That’s why it’s important to have a valuable online presence that promotes your business and reminds your customers you are still there. Today, we’re going to discuss how you can estab ..read more

The Dental Industry & Covid-19 What can the Dental Fraternity do: 1. Have a Robust Online Presence Digital Attention is at an all time high with most people staying home. As people practice social distancing and avoid visiting brick and mortar stores, your website/online presence becomes a very important tool to keep your Dental Services top of mind and also create a sense of brand recall, whenever a need arises.  Continue with your SEO, Google My Business, Google Ads & Social accounts to the best of your economic ability. Even if the budget is not much, let them run. Pausing your ..read more

COVID-19 has thrown the entire world into a crisis, but unfortunately, you can’t put your business on hold forever. While certain aspects of your practice may be halted, you still need to be doing a bit of work behind the scenes to ensure that you stay afloat. How can you ensure that you’re doing everything that you can?  While it might not seem like the most “cool” or “hip” niche, dental social media marketing is remarkably helpful for keeping dental practices alive and popular, even during non-pandemic times.  If you haven’t been utilising your social media to the best of your abil ..read more

COVID-19 has thrown the entire world into a crisis, but unfortunately, you can’t put your business on hold forever. While certain aspects of your practice may be halted, you still need to be doing a bit of work behind the scenes to ensure that you stay afloat. How can you ensure that you’re doing everything that you can?  While it might not seem like the most “cool” or “hip” niche, dental social media marketing is remarkably helpful for keeping dental practices alive and popular, even during non-pandemic times.  If you haven’t been utilizing your social media to the best of your abil ..read more

“S.E.O”… These are probably the three most important letters for your business. Your website is your storefront.  It’s your contact point with customers or clients, your means of reaching new people, engaging with them, and letting them know what you have to offer.  In the digital world, your website is the focal point of your brand and the face of your operation.  They’re important to us.  We put time and effort, heart and soul into a site, and we want to make sure it actually gets out there to the people that we’d like to reach. What is SEO? SEO, Search Engine Optimisation, is the process of ..read more

How to Get the Most out of your Pay Per Click Marketing It’s tempting to overlook PPC when setting up your campaign.  After all, it’s a high competition area, and you want to have the best ROI, the best bang for your marketing buck.  But PPC is a powerful tool for outreach.  If done correctly, it can massively increase your site traffic and percentage of conversions.  So here are a few tips from your Sydney online marketing gurus to help you get the most out of your pay per click campaign: 1. Use Target Outranking Share to Outshine Competitors Most SEO services focus on boosting your search ra ..read more

Your website is your digital storefront.  And, as any SEO expert will tell you, your #1 priority is to create a site that your target audience finds beautiful, easy to navigate, and simple to understand.  This is the key to transforming traffic to conversions.  And, unlike a brick and mortar shop, your digital storefront is never closed.  Ideally, it will be accessible to your customers at all times.  It should reflect your brand and be informative.  And finally, it should engage your customers, offering value and featuring clear CTAs. No matter what niche you occupy in the market, there are s ..read more

“Should I create a social media page for my dental practice?” As a dental professional in the modern society, you may have asked yourself this question one-too-many times over the past years. You’ve probably wondered if it’s worth your precious time and resources as well, didn’t you? While it’s true that social media dental marketing can take time and effort – and sometimes, a colossal leap of faith – to produce the expected results, you can’t deny the fact that social media platforms have contributed to the success of many newer practices and startups. It is hard to quantify the value of soc ..read more