
Sterling Sky Inc Blog
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Sterling Sky Inc was founded by Joy Hawkins, a Google My Business Top Contributor & Local SEO Expert
Sterling Sky Inc Blog
1w ago
You’ve probably noticed Reddit absolutely dominating Google’s search results lately – especially with all the recent algorithm changes. Since links from Reddit are no-followed, I wanted to see if we could measure the impact of them. To test this, I decided to do a post on Reddit and link to my site (with anchor text).  ..read more
Sterling Sky Inc Blog
2w ago
Is a Google My Business Virtual Office Address Allowed? According to Google’s official guidelines for how to represent your business on GMB: If your business rents a physical mailing address but doesn’t operate out of that location, also known as a virtual office, that location isn’t eligible for a Business Profile. There you have it ..read more
Sterling Sky Inc Blog
2w ago
If you’re a small business owner, you’ve probably experienced this on one or more occasions: You’ve received a negative review from someone who isn’t your customer. So, what do you do now? In most cases, nothing. Although you may think this sounds hopeless, I can assure you it’s not. There are a few circumstances when ..read more
Sterling Sky Inc Blog
3w ago
Most SEO tools scream at you to keep title tags short, ideally under 60 characters. But we have found that this is advice that you should ignore. I have seen over and over that long title tags, even ones that go over 200 characters, can actually improve rankings. I want to give credit where it’s ..read more
Sterling Sky Inc Blog
3w ago
If you’re in local SEO, you’ve undoubtedly heard of “near me” searches. These are the magical queries – like “plumber near me” or “dentist near me” – that connect searchers with businesses close to their location. But did you know there’s a surprisingly simple, and pretty ridiculous tactic to help your business rank higher for ..read more
Sterling Sky Inc Blog
1M ago
I regularly run across businesses who are paying thousands of dollars to have negative reviews removed from Google. I’ve always been interested in finding out the shady secrets behind this process and how these companies accomplish getting the reviews removed. I recently witnessed it happening and wanted to share what I learned. Negative Review Removal ..read more
Sterling Sky Inc Blog
1M ago
Ever heard of parasite SEO? It’s a controversial tactic where businesses piggyback on high-authority sites (like LinkedIn) to rank for competitive keywords. Parasite SEO Works. There is no doubt that this tactic works. Recently, a reputable SEO company lost its coveted #1 Google ranking to a competitor using a parasite SEO tactic. This company had ..read more
Sterling Sky Inc Blog
1M ago
Ever wondered if you could hack your way to a higher Google ranking by faking engagement and clicks? We did too. So, we ran an experiment to find out if click-through rate (CTR) manipulation still works – and the results might surprise you. Here’s what happened when we asked hundreds of people to “boost” a ..read more
Sterling Sky Inc Blog
1M ago
Are you wondering how to write GBP posts that will enhance your Google Business Profile, improve local SEO, and save you time? Using AI to write better posts for your Google Business Profile (GBP) will save you time, and it’s almost effortless. An easy way to get started is by using ChatGPT to draft optimized ..read more
Sterling Sky Inc Blog
1M ago
Embedding a Google Map on Your Website You can include a Google map of your business, location, and reviews on your website. By embedding a Google map, you can display a Google pin with a view of your business location, address, reviews, review stars, and directions. If embedded correctly, this map can be a great ..read more