Many business owners aren’t sure what to do when they operate out of their house and then have to move. In many cases, these moves aren’t close by and the business owner is trying to figure out if they have to start from scratch.  The good news is that if nothing else is changing about ..read more

Are you using AI in your local SEO strategy yet? If not, here’s why you should. ChatGPT Can Be Great For Localizing Content on Your Website Quickly Simply paste existing content from your site into Chat GPT and ask it to optimize the content for a specific city and for the “near me” bucket of ..read more

Interacting With Customers Via GBP Messaging In the age of instant communication, customers increasingly want faster and faster responses and real-time communication with the brands they choose to work with. Messaging allows you to provide that real-time communication from directly within your Business Profile. What is Google Business Profile Messaging? Google’s Business Profile Chat is ..read more

There was a massive change to Local Services ads recently that I’m not seeing many people talk about yet.. This update was so big that we are seeing huge shifts in spending trends in the last 30 days for almost every account we manage. Crystal Horton was the first to talk about this on Aaron Weiche’s ..read more

Do you remember when Google launched Accelerated Mobile Pages (AMP) back in 2015? According to Wikipedia: “It (AMP) was originally created by Google as a competitor to Facebook Instant Articles and Apple News.[3] AMP is optimized for mobile web browsing and intended to help webpages load faster” AMP was all the rage. Businesses that didn’t jump on the AMP ..read more

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If you want to remove your Google Business Profile (GBP) so it is no longer visible in Search and Map results, you have a few options. For seasonal or temporary closures, you can mark your profile temporarily closed, letting customers know you’ll be back at a future date. For permanent closures, you can mark the ..read more

How Much Do Local Pack Results Depend on Location? It’s no secret that SEO pros spend a lot of time looking at search results and map packs. So much time, in fact, that sometimes we start to notice patterns. When Mordy Oberstein discovered this 2:1 map ranking pattern, you know we had to investigate. “Thus ..read more

Did you know that your business name is the #2 ranking factor according to Whitespark’s 2023 ranking factors study? Many people might assume your business name isn’t something that you can really use to help your SEO efforts, but I think otherwise. How New Businesses Should Optimize Their Business Name for Better Rankings Choosing the ..read more

If you read Google’s spam report from 2022, it seems like they are doing a decent job of tackling fake reviews.  In 2022, they blocked or removed over 115 million policy-violating reviews, with the majority of them caught before they were ever seen. Fake reviews aren’t slowing down though. My clients are constantly getting messages ..read more