Although the world of online retail is incredibly popular, it is also incredibly competitive. That’s where every click counts and every pixel matters; the design of your eCommerce platform can make or break your success. User Interface (UI) design isn’t just about making things look pretty, it’s about creating intuitive, engaging, and user-friendly experiences focused on driving conversions. From optimising navigation pathways to designing engaging product pages and checkout processes, every aspect of your eCommerce UI plays a crucial role in shaping user behaviour and influencing purchasing d ..read more

Hi! I’m Amy and I’ve recently joined the Upperdog pack as a Junior Account Manager. My marketing career began right out of Uni 3 years ago, where I joined a digital marketing agency as a copywriter. Since then, I’ve worked on my SEO, PPC and paid social advertising skills, having been a part of both agency and in-house marketing teams. I’ve realised that I love working with a range of clients all with different needs, so am excited to have the opportunity to get back into agency life with Upperdog! A Round of A-Paws for the Upperdog Pack You only need to spend 5 minutes at the Upperdog office ..read more

Embarking on the exploration of international SEO opens doors to a diverse digital landscape. Consider it a systematic approach to optimising your online presence globally. In this article, we’re looking into the intricacies of this journey, focusing on strategies to enhance visibility and relevance across various regions.   The Global Playground  The internet is like a massive playground with countless playmates from different corners of the world. Each user represents a unique opportunity, but to make friends, you’ve got to speak their language – literally. For your global SEO ..read more

We all reckon we know a thing or two about Google Ads, but let’s not get complacent now. Down every cave there’s always a few more sparkling gems waiting to be discovered. So, dust off your PPC toolkit, put on your marketing hat (we like to think we look like Indiana Jones), and get ready as we shed some light on these underappreciated Google Ads features. And no, “Click this to win a free trip to Bournemouth” isn’t one of them (though, if you’re in the area, you might as well pop into our PPC agency to say hello). Alright, enough waffling – keep reading to find our tips for getting the most o ..read more

With the dominance of online shopping, there’s one question all business-owners should be asking: is your website doing enough to rank in search engine results? If you’re not appearing on page one, the chances are you’re missing out on valuable sales. Worse still, those sales are going to your competitors! But how do we fix this? Well, with the help of a specialist ecommerce SEO agency (hi, we’re Upperdog, pleased to meet you), you can climb the SERP ladder. In the meantime, here are five steps you can implement right now: 1. SEO Keywords Every successful e-commerce SEO strategy begins with th ..read more

We’d be barking mad to ignore the potential of TikTok ads as a marketing agency. The video-based app has taken the world by storm since its purchase by ByteDance and subsequent rebrand in 2017. Previously known as Musical.ly, TikTok now has over 1 billion active monthly users and was the world’s most downloaded app in 2022. As with most social platforms, TikTok quickly realised its potential for paid advertising and began rolling out advertising testing in 2020. By 2023, it’s become the go-to platform for brands that want to stay at the forefront of their online presence. It’s been said that ..read more

Unless you’ve been living under a rock for the last year, you’ll have noticed that Artificial Intelligence (AI) has been taking the world by controversial storm. The realm of digital marketing is certainly no exception to that. From SEO AI writers to video producers, the tools available to aspiring SEO marketers have been steadily growing for a while. But are there any AI marketing tools that can live up to their grand claims to be able to transform the way we work? While there are still reservations about the reliability of AI in everyday life, there’s no denying that AI tools – if used corre ..read more

As a leading social advertising agency, it goes without saying that we love Meta (aka Facebook and Instagram) advertising. With nearly 3 billion monthly users alone, it’s clear to see how Facebook can be such a powerful marketing tool. However, having so many users can also mean your ads are struggling to reach the right target market. Many Facebook advertisers struggle with this, but there are some fundamental steps you can learn to put your ads in front of the right audience. Find out our top tips we’ve picked up as a Facebook Ads agency: 1.      Audit Your Account A ..read more

With the recent fervour surrounding ChatGPT and the controversial role AI plays in our society, we thought this would be a good opportunity to discuss how and where AI fits into the SEO landscape. It’s no secret that the technology behind artificial intelligence has come a long way in recent years, but are we ready to implement AI for SEO full-time? Or should we not be embracing AI at all? Our team of SEO experts have been looking into these questions in relation to our own SEO strategy. Unsurprisingly, the answers we’ve come to aren’t so straightforward as a simple yes or no. Chat GPT For SEO ..read more

Hello, I’m Marius! I joined the Upperdog team in the summer of 2022 as a PPC specialist. About me With a passion for eCommerce for more than 15 years, I developed skills in PPC, SEO and web design. Working with numerous agencies and in-house, I gathered good technical knowledge and analytical skills acquired by working on full-lifecycle projects. I am passionate about making a difference through project work, and I believe in the importance of delivering value to the business community. Joining the Upperdog team After working as a freelancer for more than a year, I wanted to be part of a bigg ..read more