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5 ways to get the most out of your B2B conferences and events. B2B conferences are a fantastic way to connect with colleagues and customers, old and new. But they don’t come cheap. A lot of time, money and stress (!) goes into them, so it’s only natural that you’ll want to maximise your return on investment from the conferences you organise and/or attend. Fortunately, with a little thought and preparation, you can turn your conference into a content marketing machine. Here are some of our favourite ways to generate great conference-inspired content. 1. Video vox pops Vox pops (vox populi ..read more