How to improve website user experience
Ketchup Marketing | Blog
by Ketchup Marketing
2w ago
With so much competition across every industry, just having an online presence isn’t always enough to gain conversions. You need to make sure that every visitor enjoys a smooth journey and gains value from their interactions and overall experience. In this article, we explore how to improve website user experience (UX) to make sure your site is a joy to use – and also enhances your business prospects. We’ve also peppered in a few wise words from the Ketchup Crew’s [dedicated] design team for further inspiration. Get to know your audience The main audience for your website is, well… your target ..read more
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How does SEO for e-commerce help to increase sales?
Ketchup Marketing | Blog
by Ketchup Marketing
3w ago
Want more sales for your online store? Our guide to SEO for e-commerce will explain how to increase traffic to your website and boost profits through [the digital magic of] SEO. What is SEO for e-commerce? Search engine optimisation (SEO) is the marketing strategy of boosting your brand’s digital presence to increase visits to your site. Improving your online shop’s SEO offers loads of benefits, which we’ll explore below. SEO is essential for all businesses marketing themselves online, but it’s particularly important for e-commerce brands looking to increase their sales. By bringing more organ ..read more
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SEO trends for 2024 according to Ketchup Marketing
Ketchup Marketing | Blog
by Ketchup Marketing
1M ago
If building your digital presence and search engine authority are on your 2024 marketing checklist, SEO has an important role to play. If you ask us, it’s all about optimising the user experience and strategically supporting the user journey. But what are the key softwares, developments and behaviours that are going to support this? From generative search to headless CMS, our SEO specialists spill the [search] beans below. The end of third-party cookies on Google Chrome [R.I.P] Third-party cookies track user activity as they navigate across various websites, providing marketers with [strategic ..read more
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What is outsourced marketing? A guide for B2B businesses
Ketchup Marketing | Blog
by Ketchup Marketing
1M ago
Outsourced marketing provides marketing services to a business, enhancing the capabilities of the existing marketing team. It allows you to hand projects to an expert team with the flexibility to dial your services up or down depending on your business requirements throughout the year. For example, if you’re attending an exhibition and require design expertise for completing the stand and merchandise. Or, if you’re looking to expand into a new market and would like an omnichannel strategy to guide your campaign. How can it supplement my marketing team? According to recent outsourcing statistic ..read more
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Financial services branding: the relationship between trust and your brand
Ketchup Marketing | Blog
by Ketchup Marketing
1M ago
In our previous blog, we explored how search engine optimisation for financial services helps to get more clients and the benefits, including increased brand trust. As a crucial component for any business, brand trust determines the impression that consumers have of your business and whether they are likely to convert. With Forbes tipping customer experience to be one of the biggest banking and financial services trends for 2024, it’s no wonder that enhancing every touchpoint on the customer journey is a priority for many businesses. By reducing friction and improving satisfaction, the custome ..read more
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How does search engine optimisation for financial services help to get more clients?
Ketchup Marketing | Blog
by Ketchup Marketing
2M ago
In this blog about SEO for financial services, we’ll explain the benefits, and how to create a [successful] search engine optimisation strategy. What is SEO for financial services? Search engine optimisation (SEO) is an essential marketing technique for boosting your brand’s online presence. Among [many] other things, it includes optimising your website’s user experience and creating content that’s relevant to your customers’ needs and your industry. As well as giving search engines like Google the low-down on the content of your website, SEO also sends signals that your brand is trustworthy ..read more
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Are you clued up on Google’s October 2023 spam update?
Ketchup Marketing | Blog
by Ketchup Marketing
4M ago
Google’s October 2023 spam update, explained From 4th – 10th October 2023, Google rolled out a [much-needed] spam update. You may be wondering why this update is so significant… The update targeted thin, copied, misleading, and AI-generated content. The Google update focused on four key types of “spammy” content: Cloaking: this refers to the practice of presenting different content to users and search engines with the intent to manipulate search rankings and mislead users. Hacked content: this is any content placed on a site without permission, due to vulnerabilities in a site’s security. Ha ..read more
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Advanced link building strategies to boost your SEO
Ketchup Marketing | Blog
by Ketchup Marketing
5M ago
Are you tired of implementing the same old link building strategies with limited results? Well, you’re in luck [or just good at using Google] because this is an article all about advanced link building techniques. Let’s get started! Start with social media People often underestimate the importance of having social media links on your website. An important link building technique is having links to and from your social media profiles [it’s what we like to call a quick win]. The power of outreach Outreach is one of the most powerful link building strategies out there. It involves reaching out to ..read more
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Key 2023 UK marketing statistics: a comprehensive guide
Ketchup Marketing | Blog
by Ketchup Marketing
5M ago
Welcome to our comprehensive guide to UK marketing statistics, updated for 2023. Here, our search specialists and marketing maestros have curated a list of the essential marketing stats you need to know to understand the UK’s current marketing landscape. We haven’t just provided the stats, but also insights into the stories behind the latest digital marketing trends in the UK and the brands who’ve utilised them best. Enjoy our one-stop shop for all the data-backed insights into UK marketing trends 2023 – and use this resource wisely. UK digital marketing statistics Digital marketing as we know ..read more
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A behind-the-scenes look at the design process
Ketchup Marketing | Blog
by Ketchup Marketing
5M ago
Any great design agency will offer bespoke services around every aspect of design, both on the page and the screen [and beyond]. But delivering incredible designs is a process that goes far beyond the final product, requiring vision, expertise and skill. It’s a process that few people outside of the world of Pantone and Photoshop ever get to see – until now. Our design team is shining a light on three different areas of design; the graphic design, branding and web design process. Prepare to soak up many expert insights into how we make our clients’ design wishes a reality [no magic wand needed ..read more
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