Catch-22 of B2B Sales: How to Unlock Shorter Sales Cycles
The Intergage B2B Sales & Marketing Blog
by
6M ago
We all know B2B sales cycles are painfully long. Unfortunately, it looks like they’re getting even longer ..read more
Visit website
Enabling Buyers at Every Stage of the Journey
The Intergage B2B Sales & Marketing Blog
by Becky Nicholls
7M ago
B2B sales is notorious for being a world where intricate transactions and complex decision-making processes reign supreme. Among the Excel spreadsheets and Word process documents, content emerges as the unsung hero, diligently guiding buyers through their multifaceted buying journey. Let’s delve into the profound, and sometimes understated, impact of content on the art of buyer enablement, considering how the implementation of valuable and relevant content can forge enduring relationships with buyers ..read more
Visit website
Tailoring Content to Journey Stages: From Awareness to Retention
The Intergage B2B Sales & Marketing Blog
by Becky Nicholls
7M ago
To succeed in facilitating the buying journey from curiosity to conclusion, sales and marketing professionals in the manufacturing and tech sectors must understand the nuances of creating content that evolves as buyers progress through the stages of the buying journey. Content is how you find, engage, and intrigue prospects; it’s important it evolves as their needs do ..read more
Visit website
Understanding Roles in the B2B Decision Process
The Intergage B2B Sales & Marketing Blog
by Becky Nicholls
7M ago
Unlike B2C sales, B2B purchase decisions aren't made in isolation; they're the result of a collaborative effort among various stakeholders, each playing a distinct role at every stage of the decision process ..read more
Visit website
Mapping buyer journey jobs and stages for buyer enablement
The Intergage B2B Sales & Marketing Blog
by Becky Nicholls
7M ago
Every step in the B2B buying journey is a balancing act of roles and responsibilities. The buying journey unfolds across distinct stages — awareness, consideration, decision, and retention — with each having its own set of tasks and strategies to complete and implement ..read more
Visit website
How to navigate the B2B buying landscape
The Intergage B2B Sales & Marketing Blog
by Becky Nicholls
7M ago
Welcome to the complicated world of B2B buying, where the journey from need identification to the final purchase decision can take months if not years. Consider this “The Buying Landscape 101”, a crash course to the unique characteristics of B2B buying, confronting its challenges, and understand its pivotal “buying jobs”, not to be confused with the buying committee ..read more
Visit website
How To Address Common Challenges In B2B Buying
The Intergage B2B Sales & Marketing Blog
by Becky Nicholls
7M ago
Navigating the ever-evolving buying journey of B2B sales can often feel like appearing on Total Wipeout as discussed in this resource. Thankfully, we’re here to shed light on the common hurdles buyers face and equip you with strategies to face them effectively and efficiently. We'll delve deep into both the challenges and the solutions, providing you with a holistic understanding of how to master the B2B buying landscape ..read more
Visit website
An Introduction to the B2B Buying Landscape
The Intergage B2B Sales & Marketing Blog
by Becky Nicholls
7M ago
Welcome to the complicated world of B2B buying, where the journey from need identification to the final purchase decision can take months if not years. Consider this “The Buying Landscape 101”, a crash course to the unique characteristics of B2B buying, confronting its challenges, and understand its pivotal “buying jobs”, not to be confused with the buying committee ..read more
Visit website
Understanding the B2B buying committee - roles and impact
The Intergage B2B Sales & Marketing Blog
by Becky Nicholls
7M ago
In the fast-paced world of B2B sales, every minute counts ..read more
Visit website
Douglas Brown: from Edinburgh Fringe to transforming industrial supply
The Intergage B2B Sales & Marketing Blog
by Becky Nicholls
8M ago
For our most recent episode of Leaders in STEM, we sat down with Douglas Brown, head of marketing at MSC Industrial Supply co. Discover his unconventional route from acting to manufacturing marketing, as well as his thoughts on the digitalisation of the industry and how to best tackle the skills shortage felt throughout the STEM industries ..read more
Visit website

Follow The Intergage B2B Sales & Marketing Blog on FeedSpot

Continue with Google
Continue with Apple
OR