Unleash Explosive Growth: 3 Proven Strategies to Skyrocket Your ROI with Personalised B2B Marketing
Clockwise Marketing | Insights
by Imogen Mills
1y ago
It should go without saying that the approach required for marketing should change based on the target audience. As we mentioned in our last blog, one size just doesn’t fit all and increasingly businesses are utilising personalisation in their marketing strategies to reach their audiences in highly targeted and unique ways. While it may seem to be the case, personalisation isn’t solely reserved for B2C: B2B companies can also benefit immensely from a personal touch. Whilst in many ways B2B and B2C marketing are vastly different, at the core for both, you’re speaking to people. The difference l ..read more
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One Size Doesn’t Fit All: The importance of personalisation in your marketing efforts
Clockwise Marketing | Insights
by Imogen Mills
1y ago
Personalisation has grown in popularity massively over the last few years. With the realisation that one size doesn’t fit all and the development of technology, personalisation is becoming increasingly accessible for businesses who want to create a unique experience for their customers, build brand loyalty and increase sales. As a consumer, you may have experienced personalisation in some of its many forms, such as: receiving a custom note with an order from a small business; being recommended products based on things you’ve bought before; gaining points when shopping with a particular brand ..read more
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Thinking Outside the Box: How the videos on your screen have impacted marketing
Clockwise Marketing | Insights
by Imogen Mills
1y ago
Eye-catching and engaging, videos connect viewers with creators and customers with brands. Whether it’s brand awareness, product or service showcasing, information sharing, or anything else, videos capture the attention of audiences from far and wide. With social media platforms’ algorithms prioritising videos, creators are able to reach new, and sometimes unexpected demographics, building their customer base in ways that would not have been possible a few years ago. As you may have noticed on our blog and social channels, our focus for our content this month has been video marketing, and it’s ..read more
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The Rise of Video Marketing: How to Use Video Content to Engage and Convert your Audience
Clockwise Marketing | Insights
by Imogen Mills
1y ago
It should come as no surprise to you that videos are taking over the digital space. In fact, we’re probably already there. According to Statista, in 2023, the number of internet users that watch video content will reach nearly 3.5 billion a day, which is over 43% of the global population. Following the mass digital adoption on a global scale during the pandemic, combined with the development of digital technology AND the ever-increasing popularity of video-sharing apps, video content is more in-demand than ever.  More eyes, more opportunities Videos allow viewers to consume information in ..read more
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Why is your website not getting the traffic you want?
Clockwise Marketing | Insights
by Imogen Mills
1y ago
Websites are the ‘shop window’ of your brand. There are billions of active websites on the whole internet. So, what makes yours special? That’s the question you need to ask when designing and maintaining a website, along with who it is you’re wanting to click and scroll. It takes time, effort and strategy, and there are countless causes why your website hits aren’t meeting the KPIs you’ve set out, but there are a few core reasons as to why this may be happening. Your SEO strategy isn’t up to scratch Search Engine Optimization is exactly what it sounds like. It’s the process of improving your s ..read more
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Why is your marketing not working?
Clockwise Marketing | Insights
by Imogen Mills
1y ago
Marketing isn’t always straightforward. There’s a lot to get your head around with marketing strategy and execution, and as a result, there could be several reasons why your marketing may not be seeing the results you were hoping for, but we find it’s usually down to a few common culprits. You haven’t nailed down your target audience People are the ones who are going to excel your business. No customers means no company. So, you need to know exactly who your people are, and how to talk to them. Sometimes, your marketing problem isn’t your actual product, service, or campaigns, but who you’re t ..read more
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Marketing Agency or In-House: Which is best?
Clockwise Marketing | Insights
by Imogen Mills
1y ago
When it comes to marketing, there are lots of things to consider: the strategy, the messaging, the creative, the platforms, the implementation, who will actually be responsible for the output and for the management… The list is extensive and there are many ways this work can be assigned to suit requirements and budgets, whether this be by hiring in-house or outsourcing to a marketing agency. The decision of agency vs in-house is a tricky one and there are pros and cons to each. We know that as a marketing agency ourselves, we have a bias, but at the end of the day, the decision really does dep ..read more
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Websites: Why Do They Matter?
Clockwise Marketing | Insights
by Deimante Lideikyte
1y ago
How often do you find yourself looking something up when you’re not sure – be it a spelling, definition, address, pronunciation, recipe, age of that one celebrity you can’t quite remember… Whatever it may be, the utilisation of the internet is so deeply ingrained in our day-to-day lives, we don’t even realise just how often we pick up our smartphones or make a quick search on a desktop. In fact, we often only notice when we can’t access that information on-demand. Unsurprisingly, this reliance on the web also impacts our purchasing habits. According to WebFX, 80% of people do product research ..read more
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Re-aligning your strategy: How to keep your marketing efforts on-track
Clockwise Marketing | Insights
by Imogen Mills
1y ago
Strategy runs at the core of everything your business does, or at least it should do. Without it, you’re just shooting blind, hoping you hit the target. If you have unlimited resources to spend on this free fire approach, you’ll probably get by, but the reality of it is that won’t be the case. Every step in business that is backed by strategy is targeted and precise, designed to advance the business in whichever area applies, whether it be market position, sales, company growth, etc. It just makes sense to do business with a solid strategy in place, so why not apply that same premise to your m ..read more
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PPC: What, Where, When, Why and How?
Clockwise Marketing | Insights
by Imogen Mills
1y ago
PPC, also known as Pay Per Click advertising, is something that is integrated into many digital marketing strategies for businesses across the globe – and for good reason! It is a fast way to generate leads for businesses in almost all sectors, provided there’s a good strategy in place and the targeting and set up is correct. Whether your focus is B2B or B2C, if you’re interested in using this method of advertising for your business, we’re here to help. In this article, we take a look at PPC as a whole – breaking down the what, where, when, why and how, so you can get to know the topic better ..read more
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