If you aren’t building your email list, you could be completely screwing your business over!   Answer me this; What happens if social media disappears tomorrow in a puff of smoke? Sounds a little far fetched, right? The future is digital, we are all in. But consider this… Last week, my Mum’s Instagram account got hacked. As did several other people I’ve heard about and who knows how many more. They lost their followings (both big and small) overnight.   If that happened to you right now, what would you do? Would you have a way to contact the loyal audience you’ve spent so much ti ..read more

Ok, let’s just start with the elephant in the room, shall we? I took one camera and lens away with me to America. And it got wrecked on the journey over. I was utterly distraught about it. I mean, not only are cameras expensive and not only is it my livelihood. But I couldn’t believe that I was going to do this entire trip of a lifetime with no way to capture it on a ‘real camera’. I’m still not over it. Let’s just leave it there and thank the universe for phone cameras, because I’m just trying really hard to be grateful that we did have a means to capture these memories. Moving o ..read more

Do you ever get crippled by imposter syndrome or fear when it comes to posting content? Stuck in a cycle of overthinking, overwhelm and second guessing yourself? Have you had thoughts such as… ‘What if nobody likes my post?’ ‘This is going to make me look silly/vulnerable/arrogant/pushy!’ ‘Who am I to be posting this?!’ Yep, me too. We’ve all been there. If this is you, then forward planning is the only way to remain consistent on social media and eliminate that negative inner critic. By planning your content in advance, you will write captions with a clear, focussed mind that is unclutter ..read more

You can have the best marketing strategy in the whole world, but if you’re trying to sell your offers with substandard images, you’re not going to do your business and all of your hard work justice.   Today, to help you with this, I’m going to share a short exerpt from week five of the Content Marketing Club course, from the ‘Creating Bespoke Imagery For Your Business’ training. During the imagery week we discuss phone photography tips, how to utilise different types of natural light, getting the hang of good composition, editing, user generated content, branded memes and graphics and ..read more

Is this blog post the modern equivalent of me getting all my holiday photos printed at Boots and bringing them round your house to force you to look through them? Hopefully slightly less forced, if you’ve landed here voluntarily. And I’m going to aim to make this a little more informative than just ‘How cute do my kids look in tutus?’… although, there is that! Look at them!! When we decided to book a last minute week away, our first holiday since becoming parents, naturally my first thought was that I needed to research everything I’d need to do, prepare, buy, pack and think of, to survi ..read more

Want to know the single most important thing having children has taught me, that has impacted on my business? The value of time. Before I had Mollie, I would struggle to say no to things I didn’t really want to do, because I felt like I had all the time in the world to do the other stuff. I’d procrastinate, take forever to perform a simple task and I probably wasted so much time on things that didn’t really impact the bottom line of my business. Whereas now, I’m soooo much more picky. Saying yes to something, whether it be a photoshoot, a collaboration, a personal arrangement or a task on ..read more

“But why do I need a website?” I hear this question so often. Becasuse social media does it all for you, right? You’ve got a well thought out bio, a link to buy, your contact details, gorgeous content, your profile pic… Is a website really necessary? Yes! It is! And here’s why. It’s a Mark of Professionalism If people are serious about working with you and then they discover that you don’t have a website, it raises suspicion in their mind. Is this a genuine business? Are they here for the long haul? Are they serious about this? A website shows your prospective customers that you mean busin ..read more

If you’ve landed here, I’m guessing you’re likely on social media already. And I’m also guessing your friends, siblings, kids, parents and maybe even your grandparents might be too. Because in this digital age, social media usage spans generations, continents and demographics across the globe. There are new platforms popping up all the time and being online has become part of our every day routine. But how many people are actually on social media? According to the Datareportal January 2022 global overview, 4.62 billion people are now using social media, which is 58.4% of the world’s popula ..read more

If you aren’t building your email list, you could be completely screwing your business over!   Answer me this; What happens if social media disappears tomorrow in a puff of smoke? Sounds a little far fetched, right? The future is digital, we are all in. But consider this… Last week, my Mum’s Instagram account got hacked. As did several other people I’ve heard about and who knows how many more. They lost their followings (both big and small) overnight.   If that happened to you right now, what would you do? Would you have a way to contact the loyal audience you’ve spent so much ti ..read more

Ok, let’s just start with the elephant in the room, shall we? I took one camera and lens away with me to America. And it got wrecked on the journey over. I was utterly distraught about it. I mean, not only are cameras expensive and not only is it my livelihood. But I couldn’t believe that I was going to do this entire trip of a lifetime with no way to capture it on a ‘real camera’. I’m still not over it. Let’s just leave it there and thank the universe for phone cameras, because I’m just trying really hard to be grateful that we did have a means to capture these memories. Moving o ..read more