Tips For A Killer Call To Action
Run2 | Digital Marketing Agency
by Alexandra James
2y ago
Call to action, CTA, the magical sentence that puts the brakes on your scrolling session and makes you press the buy now button. Whatever you want to call it, this guide will help you perfect the art of reeling your customers in. Before you say anything, we know it isn’t easy having to think about yet another thing for your blog and social content. But once you’ve got the hang of call to actions, they’ll soon become second nature. Let’s get started. What is a call to action? A call to action is a prompt on a website or in a piece of copy that tells the user to take some specified action. This ..read more
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Digital Marketing Trends You Need To Master In 2022
Run2 | Digital Marketing Agency
by Mikolaj Tomczyk
2y ago
As the digital agency that fuses big ideas with creativity, data, and performance marketing, we’re giving you an early insight into the top digital marketing trends in 2022. From perfecting voice search to creating exciting designs, here’s how to master the art of marketing in the new year. Always stay one step ahead As if their algorithms weren’t already complicated enough, Google now makes thousands of changes a year! A lot of them are so slight that you won’t even notice, but some can significantly impact SERPs.  Most recently was the November 2021 core update which SEMRush said was fa ..read more
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Mum, I’ve gone viral! The best TikTok marketing secrets for small businesses
Run2 | Digital Marketing Agency
by Alexandra James
2y ago
If you own a small business, TikTok marketing really should be at the top of your priority list. With 1 billion monthly active users across the globe, this ever popular social media channel was the most downloaded non-game app in the first 6 months of 2021 (impressive, right?!). Anyway, that’s enough chatter from me. Go and download the app and I’ll get straight into why TikTok is good for marketing.  Can Tiktok be used for marketing? Absolutely. As a TikTok marketing agency, we’d know all about that. Even if your brand is fairly new, there’s still a high chance of your video going viral ..read more
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Let’s Create The Perfect Content Marketing Strategy For 2022
Run2 | Digital Marketing Agency
by Alexandra James
2y ago
A new content marketing strategy probably wasn’t the first thing on your Christmas list, but we’ve wrapped one up for you anyway (because we’re lovely like that). By the time you’ve finished reading this article, you’ll be well on your way to hitting those all important content marketing trends in 2022. Let’s get started!  What is a content marketing strategy? A content marketing strategy focuses on distributing content that is educational, topical, and inspirational. Whether it’s a blog, social media post, a podcast, or video, valuable pieces of content help you connect with your intende ..read more
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How A Performance Marketing Agency Can Skyrocket Your Business
Run2 | Digital Marketing Agency
by Mikolaj Tomczyk
2y ago
Want results? Then you’re going to need a performance marketing agency (that’s us!). As you’ve stumbled upon our little corner on the internet, we’re going to dig up our guide to performance marketing to help you on your way to becoming the real deal. We’ll be covering performance marketing vs digital marketing, some of our previous success stories, and how focusing on growth marketing will ultimately make enough space for your business to blossom.  Here’s everything you need to know.  What is a performance marketing company? A performance marketing agency is, you guessed it, driven ..read more
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How much is your payment form affecting the conversions on your website?
Run2 | Digital Marketing Agency
by Cameron Cockbain
2y ago
Businesses in today’s world have undergone a digital transformation. This simply doesn’t mean they function online. It also means that they operate electronically. Online transactions are so commonplace now that businesses need to be able to efficiently handle electronic payments, regardless of the form. What it really is, is about providing a more convenient way to do business to consumers, and one of the most convenient ways consumers can transact with a business is through online shopping. This need for convenience and online shopping has resulted in the creation of numerous payment options ..read more
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Google’s new privacy sandbox proposals – how they will affect your marketing efforts
Run2 | Digital Marketing Agency
by Jane Hudson
2y ago
Back in August, Google revealed its privacy initiative known as Privacy Sandbox API over a blog post. The announcement was naturally greeted with a lot of skepticism. The skeptics stated that Google is the world’s most notable name when it comes to vague user tracking. Numerous critics of the initiative such as the ANA or Association of National Advertiser and the EFF or Electronic Frontier Foundation, have stated that Google’s goals seemed to focus on realigning the targeted ads industry towards its own technologies instead of its claim which is to deal with privacy concerns of users. One suc ..read more
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Tik Tok – Could your business utilise a presence on the most engaged-with platform?
Run2 | Digital Marketing Agency
by Cameron Cockbain
2y ago
The amount of time UK TikTokers spent on the app has almost doubled from about 10.7 hours per month back in 2019 to around 19.6 last year. This is according to the research conducted by App Annie, a mobile data and analytics firm. This increase means that TikTok overtook Facebook, which has also increased its average hours from 14.3 to about 16.6 per month. The rest of Facebook’s other social media apps pale in comparison to TikTok’s numbers. This increase wasn’t only limited to the UK, as other nations such as France, Germany and the US also roughly doubled its average hours per month spent o ..read more
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Social media – a vital resource for eCommerce businesses
Run2 | Digital Marketing Agency
by Cameron Cockbain
3y ago
Over the years becoming increasingly active on social media has become more than just a necessity for eCommerce businesses. Their prospective and current customers tend to spend a major part of their time using platforms such as Instagram, Pinterest and Facebook, so, it is only right for businesses to follow suit. This has in turn made social media into an important resource, not only for sourcing new customers but keeping their fingers on the pulse of what their current customers want. This article aims to highlight why eCommerce businesses have to start utilising social media as an important ..read more
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Run2 ranked in the Top 30 B2B Digital Marketing Agencies by DesignRush
Run2 | Digital Marketing Agency
by Cameron Cockbain
3y ago
Run2 Digital have been ranked as one of the best Digital Marketing Agencies, according to DesignRush. DesignRush is a brilliant B2B marketplace/online guide dedicated to helping businesses and brands find the best agency for them. DesignRush considers, evaluates, categorises and ranks thousands of agencies globally, in order to connect the right brands to the right agency. After reviewing our portfolio and performance, DesignRush placed Run2 Digital in the Top 30 B2B Digital Marketing Agencies. Here at Run2 we pride ourselves on our top class service. Whether it’s Web Design & Development ..read more
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