Every year, ABM seems to take on new levels of importance to B2B marketing. It’s easy to see why. As this survey from ABM report points out: “there is the need to defend the spend” and do more with less, putting your resources where they count the most, rather than spending it on mass media or less targeted digital strategies, there is the technology to facilitate it, and, as the stats show, it can be incredibly effective. We’ve been looking around for some of the most interesting and eye-grabbing stats around ABM marketing. Numbers that show how many are using it, how they’re using it, and ..read more

Expandi Limited, established in 2000, a global leader in AdTech, MarTech, and Managed Marketing Services, today announced major enhancements to its Cyance Intent Data Platform. With this latest release of its platform, Expandi Cyance delivers new insights and account intelligence to significantly help organizations accelerate pipeline development and win deals faster. The new release key feature sees the integration of the company IP-based Account Tracker, a system that identifies unknown website visitors matching their IP addresses against the company IP address database, into the platfor ..read more

What is intent data? Intent data refers to information or signals that can give you insights into what a person or a group of people are interested in or likely to do. It helps you understand their intentions, preferences, and what they're actively looking for. How is B2B intent collected and analyzed? Intent data can be categorized into two main types: explicit and implicit intent data. Explicit Intent Data: This refers to information that people provide directly. For example, when someone fills out a form on a website, signs up for a newsletter, or responds to a survey, they explicitly e ..read more

The New Expandi Cyance Intent Data Platform With the integration between Expandi and Cyance technologies, the Expandi Cyance intent data platform is today the only provider of multi-language, omnichannel, easy-to-customize intent data not based on cookie technology that is integrated with proprietary accounts firmographics, technology installed-based information, and digital advertising platforms. Everything you need to empower marketing and sales teams with invaluable insight. Find out what’s new! The need for accurate intent data The challenges for Marketers today are the same as ever: id ..read more

eBook Download All you need to know about Intent Data Get the eBook Intent data reveals prospects that are in a buying cycle for a product or service like yours, supercharging your marketing & sales. But not all intent data is of equal value. Download our free Intent Data eBook to learn: What intent data is and how it is collected. How to customise intent data to get the most granular & relevant buyer intent signals. How language changes the accuracy of your intent data. How to avoid getting into trouble with non-compliant data. The impact intent data can have on y ..read more

eBook Download Questions to ask an Intent Data Provider Get the eBook Intent data reveals prospects that are in a buying cycle for a product or service like yours, supercharging your marketing & sales. But not all intent data is of equal value and not all providers track and analyse the same data. This eBook highlights the key questions you should ask the Intent Data provider to be able to select the one that best fits your requirements. Download our free eBook to find out: What type of intent data the provider is collecting. Is the intent data collected taking into ..read more

Here are a few questions to help you in your search for an intent data provider There’s no doubt that intent data can be a powerful tool for your sales and marketing teams. With the right source or platform, it’s easy to find your best-fit customers and accounts, grow your pipeline, improve close rates, and – most importantly – hit your revenue targets. Yet even with all this potential, it’s important to understand that not all data is created equal. Here are a few key questions to help you in your search for an intent data provider that is right for your business. How is intent data collecte ..read more

What are the types of ABM, and how does Intent data supercharge ABM programmes? ABM or Account-Based Marketing, is a B2B marketing strategy adopted by many businesses. In this article we review the different types of ABM strategy a business can adopt and how intent data can fit into the strategy. What is ABM? Intent data providers usually collect one or more of the following: What is ABM? The 3 main forms of ABM How to use intent data to drive a successful ABM strategy What is an ABM and how to optimise your ABM strategy with intent data? ABM stands for Account Based Marketing. It’s a ..read more

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Having data and being able to use it to drive optimal results is hard. Some teams are set up with sales and marketing processes that integrate perfectly with an intent data platform and some require more work. It requires substantial internal resources to understand 3rd party insights and combine 1st and 3rd party data to get accurate Active Buyer groups, let alone applying the data to sales functions and marketing strategies ..read more