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Having data and being able to use it to drive optimal results is hard. Some teams are set up with sales and marketing processes that integrate perfectly with an intent data platform and some require more work. It requires substantial internal resources to understand 3rd party insights and combine 1st and 3rd party data to get accurate Active Buyer groups, let alone applying the data to sales functions and marketing strategies ..read more

One of the most regular challenges our customers face is that despite knowing that Nexus is making their sales and marketing function more successful, they sometimes struggle to show data to support exactly how ..read more

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As a marketer you will have noticed that it’s becoming harder every year to reach your target audiences. Indeed, according to HubSpot, 65% of marketers identified generating traffic and leads as one of their top marketing challenges. This is not surprising with the amount of content available on the internet — there are over four hundred hours of content uploaded on YouTube every minute.. If you want to break through the ‘noise’ and get your marketing messages noticed by the right prospects, your messages and campaigns need to be highly focused. Account Based Marketing (ABM) is one ..read more