What Netflix Taught us About Mastering Social Media Marketing
Meltwater Media Intelligence and Social Monitoring
by Wesley Mathew
4y ago
Social Media Managers have their work cut out for them; besides the ever-challenging process of creating fresh new content, you also have to make sure this content cuts through the… Read More >>> ..read more
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The 6 Steps to Handling Interviews During a PR Crisis
Meltwater Media Intelligence and Social Monitoring
by Rukayyah Robun
4y ago
In recent weeks, there has been a lot of discussion about how effective interviews are during a PR crisis, following Prince Andrew’s interview with the BBC’s Emily Maitlis. Many have… Read More >>> ..read more
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Everything You Need to Know about Facebook’s Deepfake Crackdown
Meltwater Media Intelligence and Social Monitoring
by Wesley Mathew
4y ago
With all this talk of Zuckerberg's latest decision to crack down on deepfake videos, it's time for us as marketers to get to the nitty-gritty of the issue and understand… Read More >>> ..read more
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The History of Christmas Ad Campaigns in the UK (and 2019’s top 5)
Meltwater Media Intelligence and Social Monitoring
by Rukayyah Robun
4y ago
In the UK, the beginning of Christmas is no longer signified by the first real frost or the premature festive chocolate aisle in supermarkets. It isn’t marked by the first… Read More >>> ..read more
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How to Create a Single Source of Truth for your PR & Marketing Data (part 2)
Meltwater Media Intelligence and Social Monitoring
by Perri Robinson
4y ago
In the first half of this article, I went over what is meant by a ‘single source of truth’, how this differs from a ‘single version of the truth’ and… Read More >>> ..read more
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The Science of Using Hashtags to Enhance your Social Media Marketing
Meltwater Media Intelligence and Social Monitoring
by Wesley Mathew
5y ago
If you’re using content marketing and social media marketing in your business, then you can’t ignore the vital role that hashtags play in maximising your strategy and bringing your content… Read More >>> ..read more
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Is the UK About to Catch the Global eSports Wave?
Meltwater Media Intelligence and Social Monitoring
by Wesley Mathew
5y ago
Star players, big sponsorship deals, massive live events and a huge – and growing – fan base. Surely the time has come for esports to be regarded as part of… Read More >>> ..read more
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How Tech is Driving Workplace Wellness & the Benefits for Your Team
Meltwater Media Intelligence and Social Monitoring
by kayyahr
5y ago
The well-being industry continues to boom each year and, with it, the emphasis on workplace wellness. This extends beyond the basics, considering all elements of the working environment and how… Read More >>> ..read more
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Burnt Out? How to Reignite your Passion for Social Media Strategy
Meltwater Media Intelligence and Social Monitoring
by Wesley Mathew
5y ago
The world of technology and digital marketing is ever-changing. And in this chaotic and evolving environment - it can be tough to find the motivation you need to come up… Read More >>> ..read more
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Up Your Outreach – How to Get the Attention of Influencers 
Meltwater Media Intelligence and Social Monitoring
by Wesley Mathew
5y ago
Everybody wants their brand to be noticed, which means embracing multiple methods in order to be “heard”. For many PR and social media aficionados, a typical strategy includes social media,… Read More >>> ..read more
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