Imposter Syndrome in the SEO industry and how this impacts client relationships
Blue Array SEO | Neet to Know SEO & Serach Engine News
by Lydia Glass
2y ago
Imposter Syndrome is undoubtedly rife in the SEO industry and general wider digital marketing space. But why do so many of us feel like imposters? We’ll explore why so many of us feel like frauds and how this can impact our client relationships. What is imposter syndrome? Before we dive into industry specifics, it’s important […] The post Imposter Syndrome in the SEO industry and how this impacts client relationships appeared first on Blue Array SEO ..read more
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LondonSEO Meetup – February 2022 Roundup
Blue Array SEO | Neet to Know SEO & Serach Engine News
by Alex Kerslake
2y ago
LondonSEO returned this month, with our first in-person event in two years. It’s safe to say that it’s been a long time in the making! As we know, the disruption of Covid-19 put a halt to many aspects of life. In-person networking was one of many business activities that have sadly been put on hold […] The post LondonSEO Meetup – February 2022 Roundup appeared first on Blue Array SEO ..read more
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Growth Loops for SEO
Blue Array SEO | Neet to Know SEO & Serach Engine News
by Simon Schnieders
2y ago
You could be forgiven for not having heard of growth loops before. But they’re an essential part of a marketing and growth strategy having worked well for leading brands such as Uber, Netflix and Pinterest. So what are growth loops and why should we take an interest? Let’s first look at what growth loops are […] The post Growth Loops for SEO appeared first on Blue Array SEO ..read more
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Creating expectation and demonstrating the ROI Of SEO
Blue Array SEO | Neet to Know SEO & Serach Engine News
by David Gale
2y ago
When it comes to securing funds for marketing campaigns and convincing decision-makers that an area is worth investing in, you need to be able to predict the return on investment (ROI). The estimated ROI of a campaign determines if it’s worthwhile and if the business is likely to be seeing a greater or lesser return […] The post Creating expectation and demonstrating the ROI Of SEO appeared first on Blue Array SEO ..read more
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How to become an SEO strategist
Blue Array SEO | Neet to Know SEO & Serach Engine News
by Kim Dewe
2y ago
Understanding and executing SEO at a strategic level is a goal that every marketer should have in mind. 49% of marketers report that organic search has the best ROI of any marketing channel (Search Engine Journal), with 68% of online experiences beginning with a search engine (BrightEdge). Learn how to create engaging, search engine-friendly content […] The post How to become an SEO strategist appeared first on Blue Array SEO ..read more
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Using SEO To Help Build Brand Awareness
Blue Array SEO | Neet to Know SEO & Serach Engine News
by David Gale
2y ago
SEO, or Search Engine Optimisation, is an effective strategy for driving website traffic and increasing sales, but many marketers don’t realise the important role it can play in brand awareness. Building a well-known brand among your target audience is essential for success and a common goal for all brand managers and marketers. Your brand is […] The post Using SEO To Help Build Brand Awareness appeared first on Blue Array SEO ..read more
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How to choose the right SEO agency
Blue Array SEO | Neet to Know SEO & Serach Engine News
by Simon Schnieders
2y ago
SEO – get it right, and it will deliver fantastic business results with a strong ROI. After all, 68% of online experiences start with a search engine. Whether you’re looking for leads or sales, a well-executed SEO plan can drive performance that will have a positive impact on your business goals. Getting SEO right takes expertise, […] The post How to choose the right SEO agency appeared first on Blue Array SEO ..read more
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Pitching SEO to the C-suite and embedding it into your organisation
Blue Array SEO | Neet to Know SEO & Serach Engine News
by David Gale
2y ago
The importance of SEO to a modern-day digital marketing plan is non-negotiable,  but it’s not always easy to secure the resources or budgets needed for implementation. This is usually because the business decision makers, sitting at board and C suite level, don’t understand its potential value to the business or why it should be prioritised […] The post Pitching SEO to the C-suite and embedding it into your organisation appeared first on Blue Array SEO ..read more
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Why UX should be a string in your SEO bow
Blue Array SEO | Neet to Know SEO & Serach Engine News
by Luci Wood
2y ago
On 9th September, I spoke at BrightonSEO about UX and SEO: their similarities, crossovers and how to employ mindsets from both disciplines to supercharge your SEO strategy. If you missed the live talk, you can catch the recorded version on 23rd September at 15:30 BST. Sign up here. In this article, I’ll cover the key […] The post Why UX should be a string in your SEO bow appeared first on Blue Array SEO ..read more
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Beyond Google & Bing: The Other ‘Search Engines’ You Should Be Optimising For
Blue Array SEO | Neet to Know SEO & Serach Engine News
by Anna Hall
2y ago
If your brand’s only goal is to reach the top of Google, Bing or other traditional search engines, you’re missing out on a huge opportunity to reach an even bigger audience. Find out which other platforms you should be optimising for (and how!) in this handy guide for digital marketers.  Think of it like this: […] The post Beyond Google & Bing: The Other ‘Search Engines’ You Should Be Optimising For appeared first on Blue Array SEO ..read more
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