For the best success in your digital marketing strategy it is key to stay up-to-date with changes to best practice and consumer behaviour. Rather than doing the same thing year after year, it’s time to update your strategy for 2024. Our expert team at Ducard has highlighted their top tips for digital marketing in 2024. Focus on Unique People-First Content Lewis, Head of SEO at Ducard says: Your strategy needs to have a people-first focus, but also looking into the purpose and intent of content that is being added to a site. It’s said quite a lot, but a people first focus is even more important ..read more

Content is at the heart of any good marketing strategy – it helps to attract and engage your target audience in a variety of ways. Different content formats allow you to convey your message effectively and cater to the preferences and interests of your potential customers. But what sort of content should you be creating? Each type of content serves a different purpose, and it is often good to use a variety of content types throughout your strategy. We take a look at some of the different types of content you can incorporate in your marketing strategy. Blog Posts Creating blog posts is one of ..read more

Title tags are one of the first things users see when browsing search engine results. Although title tags may not have an immediate impact on ranking algorithms, they play a vital role in shaping users’ initial impression of your content, which can affect the click-through rate (CTR) and the number of pageviews your page gets, which can affect your site’s ranking in the long term. In 2021, Google implemented a change in how it generates title tags for web pages, and many SEOs and site owners noticed that the title tags they had set for pages were being displayed differently in search engine re ..read more

In the world of e-commerce, having a great product page is crucial for success. A well-optimised product page can not only help you attract more visitors but also convert them into customers. However, just having a product page is not enough. You need to ensure that your product pages perform well within search results to increase visibility and attract more organic traffic. To help you get the most from your product pages, we share some essential tips to get your pages performing well within search. Conduct Keyword Research For Your Product Pages Keyword research is the foundation of any succ ..read more

Artificial Intelligence (AI) has developed immensely in recent years and can now be used for a wide variety of purposes – including content creation. Tools such as OpenAI’s ChatGPT and Jasper have been developed to create text following a prompt, but what does that mean for content creators, and should you rely on new AI technologies for your business?  We explore the pros and cons of AI versus human content writers, and the ways that you can make use of AI in your marketing strategies. How is AI used for Writing Content? AI can be used to generate content ideas, automate content creati ..read more

Did you know the layout of your pages may have a bigger impact on the clicks your site gets? SearchPilot posed the question: “Does Adding Product Descriptions above the fold Improve SEO?” and the results from their research seem to indicate yes. SearchPilot Research SearchPilot set out to see how the positioning of product descriptions on the page would impact rankings. To do this, they moved the product description content on an ecommerce website from below the fold to above the fold, where it would be seen on the first load of the page without needing to scroll.  The result of this chan ..read more

Whether you’re a business just starting out or an industry veteran, the ever-changing landscape of digital marketing can make it tricky to keep up with maintaining an SEO-friendly website. If you’ve got a successful business and have managed to grow using old school marketing techniques such as trade fairs, referrals, and word of mouth, working on your website might not fall very high on your priorities list. However, there will likely come a time when having an up-to-date website will be necessary. Therefore, you should dedicate some resource to adapting your website so that it is SEO-frien ..read more

With 1,000 ways to buy anything on the internet, it has become crucial to rely on digital marketing for your website to see traction. However, this isn’t an easy task due to the complexity, resilience, and knowledge that digital marketing requires. Do You Hire a Freelancer or a Digital Marketing Agency? Freelancers are self-employed individuals that often have experience in one or more in—house agencies. They will usually be exceptionally well-rounded and display a set of abilities that they have mastered. Digital marketing agencies follow a traditional method to offer consistent quality wi ..read more

WordPress and Wix are two of the most popular platforms for those looking to build a website. In 2021, there are over 28 million WordPress websites and 4.5 million Wix websites online. While each has its pros and cons, one thing businesses need to consider is which platform is best for their SEO and PPC needs. Here we will take a look at some of the differences between WordPress and Wix, and which platform is best for your business. WordPress vs Wix: What’s the Difference? WordPress – an open-source content management system (CMS) that is not hosted. Wix – a website builder that is host ..read more

Without content on your site, it will be impossible to rank on search engines, and there would be nowhere to place keywords or a reason for the audience to visit your website. Google processes 3.5 billion searches every day, so your content must be of high quality to help with SEO. Content marketing and SEO go hand in hand, as content is how your company informs, engages and supports your audience. Here are some reasons why content is incredibly important for your SEO campaign. Good Quality Content Helps Get Backlinks Links to your website are an important way to drive traffic to your web ..read more