Recently, there’s been growing discourse suggesting that we may be moving beyond the traditional SEO era—and not just due to AI innovations. Google has long influenced us to craft content optimized for search engines. However, a significant shift is underway: users are increasingly seeking out content written by real people, for real people—sources they can trust. In my own experience, I’ve found myself appending “Reddit” to my Google searches. Why? Because I’m looking for insights from real people, individuals I can trust. It appears Google is catching on to this trend. When I searche ..read more

A few days ago, I wrote about the transformation of legal blogs into a facet of legal publishing. This evolution is noteworthy, as niche-focused law blogs have begun to cover more territory—and at a quicker pace—than traditional law reviews. Legal blogs are now a form of secondary law, the sole province of law journals, and articles, until now. However, not all that glitters in the blogosphere is gold. In my previous post, I excluded a category of law blogs that I referred to as “junk blogs.” Maybe too harsh a term. These blogs are crafted not with the aim of disseminating legal knowle ..read more

The LMA Annual, billed as the largest global meeting for the legal marketing profession, runs this Wednesday through Friday in San Diego. Year after year, the Legal Marketing Association Annual Conference demonstrates the collegiality of LMA members and their strong commitment to others. Rather than the leaders of the profession sitting on the sidelines, they are personally chairing and stewarding the program and its events year after year. Let alone the time they put in for presentations. These folks pass it forward. Legal marketing is not an easy profession to break in. Education, m ..read more

Working on something, I asked ChatGPT if it knew of this blog, “Real Lawyers Have Blogs.” The answer felt good – considering GPT, as a LLM recognizes and generate’s text from what it has collected online. Yes, GPT knew of “Real Lawyers Have Blogs.” Real Lawyers Have Blogs” is a well-known blog and concept in the legal community, especially among those interested in legal technology and marketing. The phrase signifies the importance of blogs as tools for lawyers to share their expertise, connect with potential clients, and contribute to the broader legal discourse. If this is your blog ..read more

I noticed this morning that the State Bar of Wisconsin shared a recent blog post of mine with Wisconsin lawyers. My post provided lawyers with tips on how to blog more efficiently. How to get more done on the blogging front in less time. Sure, it was nice to have my ideas shared with Wisconsin lawyers, but I was most struck the community of blogging lawyers that Wisconsin is building. As part of this community, the Wisconsin Bar helps law blogs reach a wider community and highlights legal bloggers and their work. The center of the community, online, is at WisLawNow. Check it if you h ..read more

Years back, in a consultation with an organizational development professional, I gained some real insight that has shaped the LexBlog approach for over a decade. The professional, who had worked with some large companies said LexBlog is not selling a turnkey blog solution, “LexBlog is about networking through the Internet, taking lawyers where they have never gone before.” He admitted it was a little too Star Trek. His perspective underpins our mission, recognizing that while the legal profession increasingly drifts from personal networks to a focus on numbers and clicks, the core of bus ..read more

No need to text, you may now have voice conversations with ChatGPT on Android and iOS devices. This development enhances user interaction by allowing conversations with the AI model without the need for text inputs. You initiate conversation by tapping the microphone icon on the bottom of the home screen. I tapped the headset on my iPad. You’ll be given the option to a select various voices for GPT. You just begin speaking to dialogue and tap the microphone to end it. The interaction is fast and helpful when looking for ideas and feedback. I aassume dialogue would have the same hallu ..read more

I’ve been doing this legal blogging gig for over twenty years. I like helping lawyers achieve more and, in turn, make the law for accessible through the insight lawyers offer on their blogs. Over this twenty years, I’ve consistently heard “I don’t have time to blog.” That’s like saying I don’t have the time to become a better lawyer and grow my book of business. Note also that some of the better and busiest lawyers in this country have time to blog. I know quite a few of them, personally. Nonetheless, blogging does take some time so it’s best to blog in an efficient fashion. Here’s s ..read more

LexBlog will be hosting a free webinar at 12 ET, 9 PT, next Wednesday, the 27th, on how to grow your professional network via your law blog. Colin O’Keefe will review: Writing posts with a clear audience in mind How to engage with the mainstream media How to follow mainstream media and other influencers How to engage with clients and prospective clients Using existing conversations Amazon’s online exchanges for content and networking Following up once a post is published You can sign up here. See you there ..read more

I hadn’t looked at the numbers on blogs and bloggers in years. This morning I took a look and found that not only has blogging grown, but blogs are now the most popular content format for marketers in achieving their goals. Here’s Hubspot’s report on blogging statistics as of the end of last year. There are over 600 million active blogs across the internet. (Growth Badger, 2022) Brands that prioritize blogging see 13 times more ROI than brands that don’t More than 50% of bloggers are between 21 to 35 years old. (Truelist, 2022) Blog posts remain the most popular content format ..read more