Seth Godin, a seminal voice in marketing, today visits the increasingly prevalent “Too Long; Didn’t Read” (TL;DR) culture, which celebrates brisk publishing and consumption over substantive engagement. In a digital era dominated by shortcuts, this mindset has permeated the legal blogosphere, where the essence of true learning and experience is often sacrificed for brevity. Ever since there has been high school, there has been the instinct to read the Cliffs Notes. The internet took this idea, added a gratuitous semicolon and perfected Too Long; Didn’t Read. This is the mistakenly proud ..read more

I’ve been meaning to share how one of the ways I use ChatGPT in my blogging. I talk with it. It begins with a thought or idea of my own or from something I’ve read. I key this thought or idea into GPT in a free flow way. Random thoughts and ideas, typos, incomplete sentences,, sentences that may repeat another and more. I end up with something that would look like a couple paragraphs long, though I used no paragraphs. I never looked to be precise in my prompts nor did I read over what I had keyed in. I merely hit the enter key after asking GPT what I wanted such as suggested items I sh ..read more

Well known technology writer, now also a venture capitalist, Om Malik wrote this week that AI is changing writing. The best part of the Internet is that it is always evolving.  It is nothing if not a reflection of we the people, who use, evolve, and shape the network. Just as the network shapes us. This truth about constant change has helped me embrace and evolve with it. And a lot of that is reflected in what I write.  The latest change that is going to shape the network, and how we work on it is the emergence of “AI” — artificial intelligence ..read more

In the age of digital information, the definition of what is “public” has evolved, especially in the legal domain.  Traditionally, public access to legal information meant being able to physically enter a law library and conduct research across a wide array of resources, all centralized in one location. This model allowed for comprehensive legal research without the need to visit each publisher’s individual repository. The rise of legal blogs has introduced a new dimension to how legal insight is shared and accessed. While legal blogs are inherently public, saying they are public is ..read more

I’ve always gone to Twitter, now X, for news and still do.  Twitter is known for “what’s happening.” It is a real-time information network where people find the latest news and what’s happening. In addition to news and “what’s happening,” I’ve used Twitter since its inception for engagement, networking and building a name.  Despite recent criticisms and changes under Elon Musk’s ownership, which led some to question its relevance, my recent experience suggests Twitter remains a nice medium for engagement and networking. When I first joined Twitter, it wasn’t immediately cle ..read more

In a blog post, today, marketing guru Seth Godin highlighted a distinction in how we measure engagement and success. His point was spot on as to the LexBlog Network, something I have been giving a lot of thought to, of late. Bear with me as I share some of my thoughts on LexBlog. More than two-thirds of companies use the Net Promoter Score (NPS) to gauge customer satisfaction, but as Godin points out, being liked isn’t the same as being promoted.  He says, Being liked is important. Trust, comfort, and delight are useful things to strive for. Liked doesn’t get you promoted, thou ..read more

Recently, there’s been growing discourse suggesting that we may be moving beyond the traditional SEO era—and not just due to AI innovations. Google has long influenced us to craft content optimized for search engines. However, a significant shift is underway: users are increasingly seeking out content written by real people, for real people—sources they can trust. In my own experience, I’ve found myself appending “Reddit” to my Google searches. Why? Because I’m looking for insights from real people, individuals I can trust. It appears Google is catching on to this trend. When I searche ..read more

A few days ago, I wrote about the transformation of legal blogs into a facet of legal publishing. This evolution is noteworthy, as niche-focused law blogs have begun to cover more territory—and at a quicker pace—than traditional law reviews. Legal blogs are now a form of secondary law, the sole province of law journals, and articles, until now. However, not all that glitters in the blogosphere is gold. In my previous post, I excluded a category of law blogs that I referred to as “junk blogs.” Maybe too harsh a term. These blogs are crafted not with the aim of disseminating legal knowle ..read more

The LMA Annual, billed as the largest global meeting for the legal marketing profession, runs this Wednesday through Friday in San Diego. Year after year, the Legal Marketing Association Annual Conference demonstrates the collegiality of LMA members and their strong commitment to others. Rather than the leaders of the profession sitting on the sidelines, they are personally chairing and stewarding the program and its events year after year. Let alone the time they put in for presentations. These folks pass it forward. Legal marketing is not an easy profession to break in. Education, m ..read more

Working on something, I asked ChatGPT if it knew of this blog, “Real Lawyers Have Blogs.” The answer felt good – considering GPT, as a LLM recognizes and generate’s text from what it has collected online. Yes, GPT knew of “Real Lawyers Have Blogs.” Real Lawyers Have Blogs” is a well-known blog and concept in the legal community, especially among those interested in legal technology and marketing. The phrase signifies the importance of blogs as tools for lawyers to share their expertise, connect with potential clients, and contribute to the broader legal discourse. If this is your blog ..read more