When it comes to choosing a content marketing agency, you have lots of options. That said, if you are a lawyer or a digital marketing agency with legal clients, you should be working with a specialized legal content marketing agency, preferably with attorney leadership. Here are a few of the reasons why. An Understanding of […] The post Why Law Firm Content Marketers Should Have a Legal Background appeared first on Lexicon Legal Content ..read more

1. Google Doesn’t Care How Content is Produced Google has made it clear that using AI in the content creation process is not against its policies. In its guidance about AI-generated content, it says that the “Appropriate use of AI or automation is not against our guidelines.”  Let’s consider these other statements in the guidance: […] The post What is Google’s Position on AI Content? appeared first on Lexicon Legal Content ..read more

On March 5th, Google announced changes to its policies and systems in an effort to fight attempts to game their results with low-quality content. The announcement is almost certainly in response to the rise of spammy AI-generated content and reports that the quality of search results were degrading.  The announcement detailed two specific changes: Google […] The post Google Announces Changes to Search: What Legal Content Marketers Need to Know appeared first on Lexicon Legal Content ..read more

Generative AI, such as Open AI’s ChatGPT and Google’s Gemini (previously called “Bard”), are capable of performing tasks that were once thought solely to be in the province of human ability. It can analyze and categorize data and even create human-sounding content in the form of text. As such, generative AI has clear applications in […] The post California Bar Issues Guidance for Lawyers Using AI appeared first on Lexicon Legal Content ..read more

If you’ve researched how to market a law firm (or any business, for that matter) online, you have undoubtedly come across advice telling you to create and post more content. When I first got into this business more than a decade ago and was told that a website “needed content,” I assumed they meant images […] The post How Creating Content Can Help Law Firms Connect with Clients  appeared first on Lexicon Legal Content ..read more

ChatGPT and other generative AI models are set to revolutionize many industries, including law. While there are certainly practice-related use cases for AI, such as legal research or contract analysis, ChatGPT also has clear applications in the business of law, such as in creating marketing materials. One of the most effective legal marketing channels in […] The post ChatGPT for Law Firm Content: Best Practices appeared first on Lexicon Legal Content ..read more

ChatGPT is unquestionably a useful tool for certain aspects of legal content marketing. The AI platform can generate complex blog topics, section headers, and more to increase efficiency in the content writing process. However, problems can quickly arise when lawyers try to cut corners by using ChatGPT to write the bulk of their content and […] The post When ChatGPT Gets Legal Content Wrong appeared first on Lexicon Legal Content ..read more

Legal blog writing is an extremely effective way to market your law firm online.  It can establish your firm as a leader in your practice area, improve your website’s rankings for various search terms, and lead to new professional opportunities. The return of an investment of time or money on blogging can be substantial – […] The post 10 Tips to Help Legal Blog Writers Turn Readers into Clients appeared first on Lexicon Legal Content ..read more

If you have done research on how to market a law firm online – or any business, for that matter – you’ve undoubtedly come across articles advising you to create content and blog regularly. While it is certainly true that this is good advice, the reality is that many of these articles don’t address the […] The post What’s the Point of Law Firm Blogging, Anyway? appeared first on Lexicon Legal Content ..read more

Roger Monti of Search Engine Journal recently reported that Google is forming a policy on how AI-generated content will interact with E-E-A-T, their framework for evaluating content. What they decide will almost certainly have a significant impact on content marketing, specifically in Your Money or Your Life (YMYL), like law, finance, and medicine. What is […] The post Google Considering Policy on E-E-A-T for YMYL Content appeared first on Lexicon Legal Content ..read more